Since 2012 the N.F.L. has added a special touch to draft day: It personalizes the jersey given to each first-round selection. But how do they do it so fast?
“After a team makes its first-round pick…workers from Stahls’, a company that specializes in personalizing sports gear that is hired by Nike, then jump into action. In advance, they made nameplates for each of the 30 prospects at Radio City in the color scheme that matches each of the 32 teams’ jerseys, or 960 nameplates in all.”
