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Joe Jonas and Dude With Sign Team Up to Celebrate Life Off Social Media

GRAMMY Award-nominated singer, songwriter, actor and producer, Joe Jonas teamed up with Dude With Sign (Seth Phillips) in New York City last night to create their latest social post – only this time they did so completely off their socials.

Stepping away from their online feeds and into the real world, Jonas and Phillips – who have over 35 million followers between them – were joined by Victoria’s Secret models Martha Hunt and Graice Carvalho, Yankees pitcher Luke Weaver, socialite Ivy Getty and high-profile influencers including Lil Cherry and Paul Olima at the ‘Off Socials’ event at Bleecker Street Bar.

In an ironic slant on the digital sphere they dominate, Jonas and Phillips posed in windows decked out to look like Instagram reels to highlight a simple message: the best way to disconnect from the sometimes overwhelming world of social media is to connect in real life.

The event celebrated the launch of a new Heineken campaign – #SocialOffSocials – following the revelation that half of adults globally (52%) are overwhelmed by the pressure to keep up with social media. In fact, 62% (and 75% of Gen Z) say despite being able to connect with anyone instantly via their phone, they can feel lonely.

In the spirit of going offline, Joe Jonas debuted his new track ‘Heart by Heart’ at the event – using the world’s oldest social network, the bar – ahead of releasing it on digital channels. He also filmed part of the new music video at the event in front of the offline crowd to showcase the power of real-life moments over digital ones.

Heineken has joined forces with Jonas and the creators in its latest advertising campaign – launching next week – dramatizing how they would react to empty social media feeds if more people were out having a good time IRL.

Speaking at the event, Joe Jonas said: “It’s so easy to fall into the habit of doomscrolling on your phone – I’ve definitely been there. We live in a world where everyone’s glued to their social media feeds, so I’m excited to be part of this Heineken campaign encouraging people to put their phones down and connect in real life. I chose to debut my new song offline and in-person because it felt like the perfect time to return to what music is really about: connecting with people. The crowd was so real, so present, and completely locked into the music – that is something you can’t experience by watching on social media.”

By teaming up with figures like Jonas and Dude with Sign whose lives are deeply embedded in online culture, Heineken – which has always championed quality socializing – playfully conveys that stepping away from social media makes for a more rewarding social life.

Studying the screen time of 17,000 adults worldwide*, Heineken uncovered that the average person now spends approximately 5 hours and 48 minutes per day looking at their device. That equates to a massive 127,020 minutes a year – a full 88 days.

The global report into scrolling and socializing habits found that three in five people (59%) across all age-groups say that the amount of time they spend on their phone has increased in the past year. Additional analysis by global research company Statista found that time spent socializing IRL has decreased by 35% over the past 24 years, whereas since the introduction of mobile based social media platforms such as Instagram (2010) and Snapchat (2011), the time we’ve spent scrolling has more than doubled (+54%)**.

Now, nearly half of all adults (47%) would describe themselves as ‘always online’ according to the Heineken report and that the stream of notifications they receive is “constant” (60%). As a result, half (51%) agree that their social battery can feel drained by the amount of time they spend speaking to people online – rising to almost two-thirds (62%) among Gen Z.

However, an overwhelming 79% agreed that when they are out socializing they look at their phone less, proving that disconnecting from social media is easier when you are engaging in a more refreshing social life. Two thirds (64%) of people said they wish they could go back to a time when people socialized without smartphones.

U.S. Postal Service Dedicates Powwow Forever Stamps at Gathering of Nations

The U.S. Postal Service today dedicated its Powwows: Celebrating Native American Culture stamps during a ceremony at the largest powwow in the country, the Gathering of Nations, with more than 100,000 attendees.

“The Postal Service takes great pride in our stamps and the unique opportunity they offer to tell the story of America. That’s why we’re thrilled to be a part of this celebration of Native American music, dance and culture,” said Steven W. Monteith, the organization’s chief customer and marketing officer and executive vice president. “We hope they inspire a deeper appreciation of Native American culture and influence all who see them.”

“It’s a huge honor to be able to show the face of powwow culture to the world and take an art form like painting, with such historic ideas embedded in it, and transform it into a stamp,” said Mateo Romero, Southern Keres Cochiti Pueblo tribal member and Powwows stamp artist. “The colors, movement and celebratory nature of this work point to a human condition of joy, ceremony, spirituality, culture and rebirth.”

Additional participants at the ceremony were Royale Dá, master of ceremonies and KOAT-TV news anchor; the Native American Women Warriors Honor Guard; Kansas Begaye, a Native American recording artist; and Antonio Alcalá, a USPS art director and the stamp designer.

News about the stamp is being shared on social media using the hashtag #PowwowsStamps.

Background

The Postal Service strives to tell the stories of all Americans on stamps, and issuing stamps that honor the living culture and heritage of Indigenous people is an important part of that goal. The new Powwows: Celebrating Native American Culture stamps honor these vibrant North American Native gatherings as a unique contribution to American culture.

Powwows are festive gatherings where Indigenous people can celebrate their identities through dance, prayer, music and art. Participants also socialize, enjoy traditional foods and introduce and educate younger generations to the tribe-specific and pan-Native customs of Native American people.

Tribal gatherings have been an important aspect of Indigenous culture for hundreds of years. Historians believe the word “powwow” originated in the mid-17th century from the Algonquian linguistic family, whose speakers lived in the woodlands of the northeastern and midwestern United States and across Canada. The Narragansett, who speak a related dialect, used the words “pau wau” to describe certain types of community gatherings.

An important feature of any powwow dance is the dancer’s regalia, a mix of contemporary and traditional clothing carefully chosen by the dancer that reflects the wearer’s interests, family and tribal origins. Often, items such as moccasins or fancy shawls have been passed down from generation to generation and have great meaning to the dancer. Some dancers also add newer elements such as glass beads, ribbons or scarves.

Stamp design

The four stamps in a pane of 20 showcase original paintings of Native American dancers by Cochiti Pueblo artist Mateo Romero. The artist took photographs of the dancers in their traditional clothing while performing and then painted on top of the images. He used thick, brightly colored brushstrokes to create the abstract expressionistic images gracing the stamps.

The pane features:

• A young Indigenous woman in a teal dress performing the Crow Hop. She has a red cloth draped over her arm and is pictured in front of a vibrant blue and purple background.

• A Native woman dressed in brown, ecru and white regalia performing the Women’s Traditional dance with a vivid orange, yellow and green background.

• A Women’s Fancy Shawl dancer wearing a fringed cape that resembles the wing of a bird, against a background of turquoise, azure and gold. The main portion of the cape or “wing” is a brilliant scarlet while the yellow, blue and orange fringe suggests the bird’s feathers.

• A Men’s Hoop dancer holding multiple hoops in both hands with one foot poised in mid-air. He is dressed in a decorated blue vest with a matching headdress; a fringed, multicolored breechcloth; and blue moccasins embellished with tan fur and beads.

The words “POWWOWS,” the name of each dance shown on a stamp, “USA,” and “FOREVER” run vertically down the left side of each stamp. The header for the stamp pane reads “POWWOWS Celebrating Native American Culture.” A large powwow drum with tan leather stitching is on the top right side of the selvage. The drum sits on a large wooden frame.

The Powwows: Celebrating Native American Culture stamps are being issued as Forever stamps and will always be equal in value to the current First-Class Mail 1-ounce rate.

A video about the stamps will be posted after today’s event on the Postal Service’s Facebook page at facebook.com/USPS and on X, formerly known as Twitter, at x.com/usps.

Postal products

Customers may purchase stamps and other philatelic products through the Postal Store at usps.com/shopstamps, by calling 844-737-7826, by mail through USA Philatelic or at Post Office locations nationwide. For officially licensed stamp products, shop the USPS Officially Licensed Collection on Amazon. Additional information on stamps, first-day-of-issue ceremonies and stamp-inspired products can be found at StampsForever.com.

Seth Troxler and Monkey Safari to Headline AFTER 2049 Closing Event in Dubai

AFTER 2049 Dubai

TOKEN2049, the world’s premier crypto conference, has announced a star-studded DJ line-up for AFTER 2049, the official closing event of this year’s highly anticipated Dubai edition. Making his eagerly awaited return to Dubai, legendary Seth Troxler will be headlining the event, alongside iconic German duo Monkey Safari supported by ANONM, Chaleee, Leon (FR), Milam and Mo-Shi. AFTER 2049 will be held on Friday, 2nd May at Be Beach amidst the stunning Dubai marina skyline.

This year’s AFTER 2049 will host 3,000 guests boasting a multi-sensory music experience powered by state-of-the-art, fully spatial 360° production from sound pioneers Polygon Productions. Set to redefine live music experiences through spatial audio technology, the build will combine binaural sound and synchronised lighting to curate an immersive sensory journey unlike anything Dubai has seen before. Polygon Production’s audio technology features L-Acoustics speaker stacks in a circular formation, allowing music to move above, around and through the audience. This technology has already been adopted by the likes of deadmau5 and Katy Perry, and is set to change the face of live music — with AFTER 2049 as its stage.

Headlining AFTER 2049 is none other than Grammy-nominated artist Seth Troxler, a music icon whose influence resonates far beyond the dancefloor. Voted the world’s number one DJ by Resident Advisor and a three-time Mixmag cover star, Troxler has become a defining figure in global electronic music. From his legendary sets at CircoLoco to unforgettable performances at Glastonbury, his career is a masterclass in boundary-pushing creativity.

Alongside Troxler, German duo Monkey Safari known for their deep, melodic sun-soaked beats are definitely crowd favourites. These real-life brothers are no strangers to the global stage,  with iconic sets at Fusion Festival and Awakenings, acclaimed remixes for RÜFÜS DU SOL, and collaborations with electronic legends like Carl Cox. Expect nothing less than pure euphoria as Monkey Safari brings the heat to AFTER 2049.

We are proud to announce our partners for AFTER 2049 Dubai; MEXC: A global exchange known as “Your Easiest Way to Crypto”; Mesh – crypto payments network; 1inch: The seamless cross-chain marketplace; DWF: New Generation Web3 Investor and Market Maker; Meta Earth: Native DID. Modular Power. Limitless Web3; JuCoin: Seamless crypto trading and dApp within an innovative unified ecosystem; WhiteBIT is the largest European cryptocurrency exchange; Fastex – all-in-one Web3 ecosystem: crypto, NFTs, metaverse, payments, blockchain; ADI Foundation’s blockchain empowers governments of emerging markets to transform lives; Fibonacci – your go-to partner for MM and token launches; Tokenize Xchange: Asia’s Leading Digital Exchange; GOC: Tokenizing 100M Olive Trees with Purpose, for Prosperity; WOW.AI – Agentic AI Launchpad; C1 – shaking up Web3—real utility, zero hype, all impact; FLOKI – the meme utility token of the community-powered FLOKI ecosystem; Bitcoin Suisse: the leading Swiss crypto native financial service provider; Morphware AI: Where NVIDIA B200 meets scalable, affordable renewable intelligence; The Bitcoin Everything Chain – Core; AMINA – a Swiss-headquartered global crypto bank with ADGM offices; Bitvavo: The Largest EUR Spot Exchange Globally; Saros DLMM – The Liquidity Layer of Solana; Protect your crypto wealth with Changer – visit changer.ae; Kava: Scaling DeFi and DeAI on a multichain platform; DinarMaker is an innovative stablecoin lending protocol.

Limited tickets to AFTER 2049 are available exclusively on Platinumlist.

David Bisbal Joins Alzheimer’s Association’s Music Moments Campaign with Spanish Rendition of “Mi Princesa”

David Bisbal joins the Alzheimer's Association Music Moments awareness campaign.

The Alzheimer’s Association announced today its collaboration with three-time Latin GRAMMY-winner, singer and songwriter David Bisbal for its Music Moments campaign. Launched five years ago, Music Moments is a digital storytelling series that explores the emotional connection between music and the moments in life that we never want to lose to Alzheimer’s and all other dementia. Bisbal is the second Spanish-speaking artist featured in the series, as the Association continues to expand its reach among the Hispanic and Latino community.

Bisbal’s Spanish-language recording is a powerful new rendition of “Mi Princesa,” a song originally featured on his 2006 album “Bulería,” and one that holds a special place in his heart because both his father and his aunt, who are living with Alzheimer’s disease, have always loved it.

“I’m honored to join the Alzheimer’s Association Music Moments campaign to help shine a light on the impact of Alzheimer’s disease on the Hispanic and Latino community,” said Bisbal. “I am eternally grateful to music for being a catalyst to help bring awareness to this disease — a disease both my father and aunt are experiencing. I chose to record ‘Mi Princesa’ because it’s a song that I know brings a smile to their faces. Even if they don’t remember me, they understand love, and they understand music.”

The number of Americans living with Alzheimer’s is growing — and growing fast. Nearly 7 million Americans over age 65 are living with Alzheimer’s dementia. Hispanic people are about one and one-half times more likely to have Alzheimer’s or other dementias as older White populations, and missed or delayed diagnoses are higher among Hispanic older adults compared to White older adults, according to the Alzheimer’s Association 2024 Alzheimer’s Disease Facts and Figures report.

“Music has the power to mark special moments and people in our lives — two things no one should lose to a devastating disease like Alzheimer’s,” said Joanne Pike, DrPH, president and CEO, Alzheimer’s Association. “The Music Moments campaign raises awareness for the disease and elevates resources offered by the Alzheimer’s Association, while spurring conversation to advance the fight against Alzheimer’s and all other dementia. Together with strong voices like David Bisbal, we are able to use the universal power of music to reach communities that are disproportionately impacted by the disease and ensure people in all communities are benefitting from advances in Alzheimer’s care, support and research.”

Watch Bisbal’s rendition of “Mi Princesa” at alz.org/musicmoments. The Alzheimer’s Association will continue to release new Music Moments content throughout the year and most recently shared Music Moments with Luis Fonsi, the first Latin artist to join the campaign, in addition to Amy Grant and Mickey Guyton.

Known for his powerful voice, charismatic stage presence, and heartfelt lyrics, David Bisbal has become one of Spain’s most successful and beloved artists. He first rose to fame as a finalist on the Spanish version of “American Idol,” “Operación Triunfo,” in 2001. With a career spanning over 20 years, Bisbal is cemented as one of the most influential and beloved Spanish-speaking artists in the world, having laid the foundation for Spanish-language artists who made the jump from TV competition shows. His achievements include over 80 national and international awards, including three Latin GRAMMYS, three Latin Billboard Awards, three World Music Awards, and two Premios Ondas. Additionally, he has earned a staggering 11 Diamond Records and sold over 5.5 million tickets across more than 1,200 concerts worldwide.

Bisbal recently announced his return to the U.S. with his first tour since 2021. The highly anticipated tour is aptly titled “Back In The USA 2025.” Produced by Live Nation, the 19-city tour kicks off on May 13, making stops in major cities including Los Angeles, Chicago, Brooklyn, and Miami, before wrapping up in Orlando on June 15.

EVEN and UnitedMasters Announce Partnership to Boost Direct-to-Fan Opportunities for Independent Artists

UnitedMasters and EVEN

EVEN (even.biz) and UnitedMasters announced today a formal partnership that will create greater opportunities for independent artists to monetize their music and connect directly with fans. Building off the strengths of both platforms, this collaboration will capitalize on UnitedMasters’ music distribution services and unique artist marketing solutions alongside EVEN’s direct-to-fan sales and understanding of fanbase connectivity. The agreement between EVEN and UnitedMasters will create a powerful ecosystem for artists to maximize their creative and economic potential.

“Direct-to-fan platforms allow artists to build real, authentic relationships with their audiences. At UnitedMasters, we are always looking for opportunities to help our artists earn beyond streaming,” said Linnea Sundberg, VP Corporate Development at UnitedMasters. “Superfans aren’t just looking for more content — they’re looking for connection. EVEN creates intimate, personal spaces where artists can share exclusive moments, stories, and experiences that truly resonate. By fostering these deeper relationships, artists unlock new revenue streams and build stronger, more sustainable communities around their music.”

Available now to UnitedMasters’ Partner artists—and coming soon to SELECT—this opportunity fast-tracks them to an EVEN membership, skipping the waitlist and providing immediate access to the platform’s resources, including:

  • Direct Music Sales: Sell music directly to fans before wide release on streaming platforms
  • Daily Payments: Receive earnings daily in your preferred currency
  • Fan Data Ownership: Gain comprehensive first-party data about your audience
  • Community Building: Access advanced tools for direct fan engagement and community management
  • Marketing Support: Chosen artists will receive dedicated creative and marketing support to amplify releases
  • Custom Experiences: Ability to create completely custom experiences to transact and connect with fans through EVEN Studio

“Our partnership with UnitedMasters represents the next evolution in artist empowerment,” says Mag Rodriguez, CEO & Founder of EVEN. “By combining UnitedMasters’ distribution strength with our direct-to-fan platform, we’re creating a comprehensive ecosystem where independent artists can build sustainable careers through authentic fan connections while maximizing their revenue potential.”

UnitedMasters Artists have already seen the success of utilizing EVEN’s platform. In his first year on EVEN, Grammy Award Winner and 5-time nominee, Raheem DeVaughn, more than doubled his annual streaming earnings by selling directly to over 1,000 fans. Additionally, UnitedMasters’ artist partners have seen initial success on EVEN, including Casey Veggies, Stockz, Serayah, Iman Europe, Jagged Edge, AJ McQueen, Kiimmy Crawford, and Trevor Jackson, who leveraged both platforms to create meaningful fan experiences while significantly increasing their revenue.

“EVEN has been such a helpful platform to assist me in achieving my career goals and milestones. It is one of the fastest ways for me to see results after putting out music,” said singer and songwriter Kiimmy Crawford. “I can show my fans that this is more than just releasing songs; it allows me to develop relationships and reach people across the globe. I’m able to double what I put out in the world because I am seeing more immediate success and revenue.”

10 Essential Tips for Artists Filling Out Grant Applications

Grants can be a game-changer for independent artists — opening doors to new projects, bigger audiences, and career-defining opportunities. But writing a strong application for organizations like FACTOR or the Canada Council for the Arts can feel overwhelming.
The good news? There’s a formula for standing out — and it starts with clarity, passion, and planning. Here are 10 essential tips to help you tell your story, showcase your vision, and land the support you deserve.

1. Be Clear and Concise

Forget the fluff. Grant officers don’t have time to decode jargon. Focus your language so your goals, timeline, and vision come across clearly and directly. Simplicity reads as confidence.

2. Define Your Project Clearly

Don’t just say you’re making an album — explain the concept, the vibe, the audience you’re reaching. Make the project feel real and fully imagined so the funder can visualize it too.

3. Show Artistic Merit

Funders want to invest in work that pushes boundaries or connects deeply. Highlight your artistry, originality, and what makes your voice unique in today’s musical landscape.

4. Demonstrate a Plan

A great idea is only half the story. Break down your timeline, deliverables, and promotional plans to show that you’re organized, prepared, and ready to bring your project to life.

5. Link Budget to Story

Your budget needs to make sense with your project description. Be detailed and realistic. Funders want to know you understand the real costs involved — and that you’re not guessing.

6. Explain the Impact

Why does this project matter? Explain how it will build your career, strengthen your community, or create cultural value. Funders want to support projects that leave a mark.

7. Back It Up With a Track Record

Share your wins — tours, releases, reviews, awards. Even small milestones matter. They show you’ve built momentum and have the work ethic to complete what you start.

8. Be Authentic, Not Generic

Skip the corporate-speak. Write like a human with passion and purpose. Authenticity is magnetic — it shows funders you truly believe in your work and have a clear vision.

9. Address the Criteria Directly

Funders tell you exactly what they’re looking for. Don’t wing it. Answer every question they ask, using their language when possible, and tailor each application carefully.

10. Have a Fresh Set of Eyes Review It

Before you hit submit, have someone else read your draft. A second opinion can catch confusing sections, typos, and missed opportunities to make your application even stronger.

Grant writing isn’t just paperwork — it’s a chance to reframe your career story, celebrate your vision, and ask for the support you need to grow.
When you approach each application thoughtfully, you’re not just chasing funding — you’re building your next chapter. Trust your voice, back it up with a solid plan, and make them believe in you as much as you believe in your music.

Burning Man 2025 Registration Now Open: Join the Tomorrow Sale

Burning Man 2025 is officially on, and now is the time to secure your participation in Black Rock City, at the best price and with payment plan option. In a world where open and inclusive spaces for dialogue, creativity, and human connection are increasingly rare, Black Rock City is a place for authentic engagement and radical self-expression. Over eight phenomenal days, Burning Man 2025 will come to life through the collective imagination of tens of thousands of wildly creative beings.

Register now for the Tomorrow Sale to secure tickets to this year’s Burning Man event!

While many think Burning Man is only for the initiated, the truth is it’s for everyone—lovers of art, music, culture, and community who may have never even considered it. This is your invitation to come, play, create the art, and immerse yourself in the music, communal effort and awe that makes Burning Man such an important force for good in today’s world. Say yes to adventure. Yes to self-discovery. Yes to an experience that will challenge and inspire you.

Burning Man 2025 – What You Need to Know

📅 Event Dates: August 24 – September 1, 2025
📝 Ticket Registration is open now through April 29
🎟️ Sale starts on April 30
💲Prices & Payment Plan: Tickets at all 2025 price points will be available in limited quantities — including at the gifting ($950 and up), pay your way ($750), and receive the gift ($550, $650) price points. This will be the last best chance to grab $550 and $650 tickets – secure the ticket at the price point that makes sense for you! New for this sale: a payment plan (three payments over three months, interest-free).
🔗 How to Buy: Visit tickets.burningman.org to learn more.
🤝 Don’t be intimidated! Let’s Connect: Aren’t sure where to start or how to plug in?  Shoot us a note at questions@burningman.org. Burning Man is a community–let’s connect to help out. All are welcome!

Join Us in the Dust!

Many people may not realize they belong at Burning Man. If you’re drawn to large-scale art, immersive soundscapes, mind-expanding performances, and an unparalleled sense of community, Burning Man welcomes you to be a part of something bigger than yourself.

viaim Hosts World’s First Silent Party With AI RecDot Earbuds in Shanghai

On April 22, viaim hosted the world’s first “Silent Party” in Shanghai, harnessing its innovative AI-powered RecDot earbuds to bridge communication gaps and empower barrier-free interactions. Dedicated to inclusivity and environmental sustainability, the event celebrated Earth Day by uniting diverse communities, particularly highlighting hearing-impaired individuals, through music and cutting-edge technology.

Named the “2025 Earth Day Silent Party,” participants at the event experienced firsthand the transformative capabilities of viaim’s RecDot earbuds, featuring real-time multilingual speech-to-text and text-to-speech conversion in both English and Chinese. Throughout the event, real-time subtitles were projected onto large screens, enabling participants to visually engage with conversations and performances. Attendees leveraged viaim’s earbuds to facilitate direct, point-to-point communication across groups, effectively removing traditional barriers for hearing-impaired individuals and fostering a genuinely inclusive environment.

The event also featured a cultural segment where deaf artists performed creative acts, including sign-language rap and dynamic visual art projections, showcasing their creative capabilities. As well as recognizing the achievements of the deaf community, the party also featured many fun and interactive activities, including silent games, artistic performances, low-frequency music experiences, and innovative social card games. Notably, hearing-impaired baristas effectively managed customer interactions using viaim’s earbuds, demonstrating practical AI-driven accessibility in service industries.

Participating in the event, Shawn Ma, CEO of viaim, emphasized, “When we envision the future of technology, it shouldn’t merely be a competition for efficiency, but a pursuit of inclusivity. Through AI, we strive to ensure that communication becomes a universal right enjoyed by everyone. We believe technology’s true value lies in illuminating silence and connecting the world through understanding.”

viaim’s commitment to sustainability and social responsibility was evident throughout the event. In a dedicated sustainable exhibition space, attendees explored installations constructed from recycled and biodegradable materials, including a central tree-shaped earbud display, symbolizing harmony between technological advancement and environmental preservation. Participants enthusiastically engaged with the “AI Eco Scenario Cards,” brainstorming innovative strategies to integrate viaim’s multilingual capabilities into sustainable practices, such as minimizing international business travel.

The event was part of a broader Earth Day initiative jointly launch by viam, Oatly, and B Corps China, and was co-hosted with BassBath, who helped organize the event. To emphasize this collaboration, viaim also facilitated an insightful roundtable discussion on “AI-Enhanced Sustainable Office Practices,” aligning technological innovation with corporate social responsibility and sustainability objectives. The event drew considerable attention from international media, influencers, and environmental advocacy groups, elevating viaim’s global visibility, particularly across North America and Europe.

Reflecting on viaim’s environmental commitments, viaim Sustainability Officer highlighted the eco-friendly advantages of viaim RecDot earbuds during the roundtable, “Using viaim RecDot instead of traditional recording devices significantly reduces electronic waste through its extended battery life and multifunctional integration, making every meeting more sustainable.” He further reflected on the significance of the event: “The Silent Party transcends being merely a technology showcase or festive gathering. It represents a meaningful dialogue about coexistence, empathy, and equality. viaim remains dedicated to pushing the boundaries of AI technology, serving diverse communities, and positively shaping our collective future.”

Learn more and explore viaim’s dual smart office upgrade at https://store.viaim.ai.

Sho-Bud Returns: Jackson Family Revives Legendary Pedal Steel Brand

Will and Dawn Jackson of Sho-Bud

Sho-Bud, the brand behind the sound of classic American music, is back where it belongs: in the hands of the Jackson family. After nearly 70 years of shaping music history, the legendary pedal steel brand is being reborn with new instruments, new innovations, and a new generation of tone chasers behind it.

Founded in 1955 by steel guitar pioneers Shot Jackson and Buddy Emmons, Sho-Bud became synonymous with the “Nashville Sound”, a staple on the Grand Ole Opry stage and in studios from Bakersfield to Brooklyn. Its signature tone helped define the careers of artists like Lloyd Green, Jerry Byrd, Ralph Mooney, and Pete Drake, and influenced the sound of entire genres.

Siblings, Will and Dawn Jackson, grandson and granddaughter of Shot Jackson, have reacquired the Sho-Bud name after decades of building under the Jackson Steel Guitar Company with their father, David, and uncle, Harry.  They are relaunching the brand with fresh energy, modern craftsmanship, and a loyal community of artists, collectors, and fans.

A Comeback Rooted in Legacy

“We never stopped building,” says Dawn Jackson, co-CEO of Sho-Bud. “We’ve carried this sound and soul with us for decades. Now, we’re bringing Sho-Bud back home—and forward.”

The Jackson family is now combining decades of guitar-building experience with forward-thinking product design and artist partnerships. The new Sho-Bud line includes both classic and contemporary pedal steel designs along with advanced innovations like:

  • Patented tunable vibratos
  • Patented Drop-D and multi-string benders
  • Patented Dual-core strings
  • Revived Sho-Bud amps and volume pedals

The family’s mission is clear: evolve the artform, expand the market, and honor the tone that built a legacy.

Artists Who Never Left

Sho-Bud never disappeared; it just went underground. Now, with support from iconic and emerging artists alike, it’s stepping back into the spotlight.

Slash, Robert Randolph, Jeff “Skunk” Baxter, Andrea Whitt, Marcus King, Rocco DeLuca, Tim Sergent (Dierks Bentley), and Ed Williams (The Revivalists) are just a few of the musicians currently playing Sho-Buds. Younger players like Bode Barker, Jake Gathright, Brady Gandy and Pedal Steel Noah, a 17-year-old with 80k+ followers, represent a new generation finding creative freedom in the Sho-Bud sound.

“There’s a whole scene out there—hipsters, metalheads, slide nerds—who see Sho-Bud as more than gear,” says Dawn. “It’s identity. It’s heritage. It’s rebellion. Some literally have it tattooed next to Waylon and Willie.”

To support this expanding base, the company includes Sho-Bud Music®, a label and publishing company focused on steel, dobro, and slide-forward artists. The brand is also rolling out its Sho-Bucks™ program to incentivize artists to promote, perform, and co-create with the company.

More Than a Guitar. A Movement.

“Sho-Bud was born in a chicken coop. Built in garages. Played on the world’s biggest stages,” says Will Jackson, co-CEO. “We’re not just recreating the past. We’re evolving the tools, supporting the players, and bending new sounds into existence.”

The company’s relaunch includes the revival of the original Sho-Bud Showcase, a beloved radio series that aired on WSM in the 1970s. Sho-Bud has digitized over 150 reels from the original broadcasts and will re-release them as part of a new podcast series, combined with modern interviews and music features.

Rock The Bells Festival 2025 Announces Lineup Featuring Busta Rhymes, Eric B. & Rakim, Remy Ma, And More

Rock The Bells, the pioneering Hip-Hop platform founded by LL COOL J, has officially announced the lineup for its 2025 festival. In partnership with the Black Promoters Collective, the festival will make its New Jersey debut at Newark’s Prudential Center on Saturday, June 28, 2025.

This year’s theme, Class of 2025: Summer’s Kool, sets the tone for a standout celebration of musical legends, cultural trailblazers, and the lasting impact of Hip-Hop. The evening will carry the energy of a Hip-Hop homecoming — where iconic voices across the genre come together to celebrate the sound, the style, and the spirit of the culture.

This year’s lineup spans generations and genres, bringing together hitmakers and cultural torchbearers, including Busta Rhymes, Redman, Eric B. & Rakim, Remy Ma, Too $hort, Scarface, Plies, Boosie, Fabolous, Lil’ Mo, and more. Hosted by the first lady of rap, Roxanne Shante, and soundtracked by the legendary Kid Capri, the night promises to be a masterclass in Hip-Hop and artistry. Paying homage to one of the most influential labels in Black music history, the Uptown Records Celebration—curated by DJ Eddie F—will feature performances by Al B. Sure!, Donell Jones, Christopher Williams, Soul For Real, and others, delivering a set full of songs the culture knows and loves.

Before being offered to the general public, the Rock the Bells Festival goes on presale from Tuesday, April 23, at 11:59 PM EST to Thursday, April 25, at 10:00 AM EST.  The local, venue, and promoter presale begins on Thursday, April 24, at 10:00 AM EST and ends at 11:59 PM EST. Tickets will go on sale to the general public on Friday, April 25, at 10:00 AM EST at Ticketmaster.com.

“Rock The Bells has always been about the elevation, preservation, and innovation of Hip-Hop,” said LL COOL J, Founder of Rock The Bells. “Class of 2025: Summer’s Kool is more than a festival — it’s a cultural homecoming. We’re celebrating the artists who built the foundation and the new voices pushing it forward, all in one night. This is Hip-Hop in its full glory — past, present, and future.”

From long-awaited reunions to rare appearances, the 2025 Rock The Bells Festival brings together the artists who shaped Hip-Hop across generations and geographies:

  • East Coast Icons: Busta Rhymes and Redman will deliver their signature, high-energy performances and lyrical fire, while Philly legends State Property return as a full squad, ready to bring the bars and pressure that defined a generation. The unstoppable lyrical powerhouse and one of Hip-Hop’s most formidable voices, Remy Ma, with a triumphant performance – joined by East Coast originations KRS-One and Big Daddy Kane, delivering the golden-era weight, wisdom, and presence only they can bring. In addition, Fabolous, known for his smooth delivery and clever wordplay, will grace the stage along with powerhouse R&B sensation, Lil Mo, who will deliver a soulful, raw, and unforgettable set.

  • West Coast and Southern Legends: Too $hort, a true pioneer of West Coast rap, joins Houston legend Scarface, known for his soulful storytelling. The South’s got something to say — fan favorites Boosie and Plies will add their own raw and unapologetic flair to the lineup.

  • Sonic Trailblazers: Eric B. & Rakim, two of the most influential figures in Hip-Hop, reunite for a rare, must-see performance, while Capone-N-Noreaga, the duo that defined late ’90s East Coast rap, is reuniting on stage as well with their gritty lyricism and street anthems.

Additional performances include the underground anthem kings M.O.P., and Coast Contra, who represent the new generation of lyricists as they make waves in Hip-Hop with their intricate, explosive delivery.

EDDIE F. PRESENTS – UPTOWN RECORDS & UNTOUCHABLES FAMILY CELEBRATION
For the first time, the festival will host a historic Uptown Records celebration, curated by Uptown alum, Untouchables Entertainment Group Founder, and multi-platinum producer DJ Eddie F.  This landmark moment brings together the legendary voices that defined Uptown’s signature sound and reunites the artists whose music helped shape an era of music and culture.

The lineup will include:
Al B. Sure! • Christopher Williams • Soul For Real • Jeff Redd • Donell Jones • Horace Brown • Monifah • Intro • Mr. Cheeks • CL Smooth • Father MC •

“Partnering with LL COOL J and the Rock The Bells festival is an extension of our shared commitment to celebrating Black culture through powerful live experiences,” said Shelby Joyner, President of the Black Promoters Collective. “This isn’t just an event—it’s a cultural movement. We’re proud to help bring together generations of fans and legends to honor Hip-Hop’s impact and ensure its legacy continues to thrive on the biggest stages.”

It’s about the bars that taught us. The beats that moved us. The culture that shaped us. Class of 2025: Summer’s Kool isn’t a reunion — it’s a reminder.

Class is in session. See you in June.

Tickets are available at www.rockthebellsfestival.com. Additional artists to be announced.

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That Eric Alper
6-time nominee for Publicist of the Year during Canadian Music Week, a 16-time JUNO Award winner overseeing PR campaigns, and have also been truly honoured to work with some of the biggest and most important artists of our time.

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