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Unlock the Internet with IP2World Proxy: Exceptional Value with Tailored Proxy Plans

By Mitch Rice

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Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

 

UnitedMasters and TikTok Celebrate Independent Music Together Through Direct Deal

UnitedMasters, the industry’s premium music distribution platform for independent artists, today announced it is entering into a direct partnership with TikTok. The multi-year agreement will provide TikTok with UnitedMasters’ full, expansive catalog of music, and provide additional commercial opportunities to UnitedMasters’ artists via TikTok’s Commercial Music Library.

“Our partnership with TikTok provides UnitedMasters’ artists unparalleled access to a vast global audience, while TikTok creators and users gain early exposure to some of the most impactful independent music today,” stated Steve Stoute, Founder and CEO of UnitedMasters. “TikTok recognizes the power of music and creativity, which is why we are excited to formalize this partnership.”

Through the newly forged partnership, UnitedMasters and TikTok are reinforcing their commitment to independence – reiterating their shared mission of providing fair opportunities for artists at every stage of their careers.

“We want to make the world’s best music available to our global community of over a billion music fans,” said Ole Obermann, Head of Music Business Development at TikTok. “That’s why we are so excited to be entering into a direct deal with a prominent independent label like UnitedMasters, with its deep, diverse roster of independent artists. Together, we’re ready to amplify these voices and bring their music to a global stage, unlocking new opportunities for discovery.”

UnitedMasters has already helped launch the careers of emerging artists like BigXThaPlug, Anycia, Tobe Nwigwe, and FloyyMenor, whose top hit song, ‘Gata Only,’ has been streamed over a billion times, was announced as TikTok’s #1 Song of the Summer globally, and won the Billboard Global 200 Latin Song Music Award.  With the success of ‘Gata Only,’ millions of users across continents created TikTok videos to the song – leading to billions of views and further expanding his global reach as he enjoyed a multi-week run atop the charts.

“TikTok has proven that it’s a launchpad for artists, turning viral moments into chart-topping hits,” Stoute emphasized. “With this partnership, I look forward to seeing our artists thrive on TikTok and extend their reach and influence across the music industry. We’re building a future where they can own their success and grow their careers on their own terms.”

TikTok and UnitedMasters share the vision and understanding that commercial use of music on platforms offers significant revenue and promotional opportunities for artists. TikTok’s commercial music library gives artists unparalleled access to the 70+ million brands on the platform, creating net new revenue and promotional streams for artists.

Beyond TikTok, UnitedMasters creates thousands of sync opportunities for the artists on their platform, securing placements and partnerships across major brands and media companies like Diageo, Bose, Walmart, ESPN, Coca-Cola, IKEA, Dove, and many more. UnitedMasters helps brands and media companies navigate the complexities of staying culturally relevant while also being legally compliant.

UnitedMasters is the leading software and services platform for independent artists. Through our unique mix of music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, UnitedMasters acts as the operating system that enables artists to own their futures. We fuel the careers of artists like Floyy Menor, Brent Faiyaz, BigXthaPlug, Tobe Nwigwe, and Anycia — and unlike traditional record labels, UnitedMasters’ artists retain full ownership of their careers and the master recording rights to their music. We connect over 2M+ independent artists on our platform with global brands like ESPN, Diageo, and Coca-Cola. These connections are powered by our world-class creative talent to propel the commercial success of artists and brands in today’s world.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New YorkLondonDublinParisBerlinDubaiJakartaSeoul, and Tokyo.

Toronto Transforms into the Ultimate Swiftie Getaway this November

A view of the Toronto city skyline from the perspective of the Toronto Islands (drone image). Credit: Destination Toronto (CNW Group/Destination Toronto)

Excitement is building for this year’s most anticipated concert experience, Taylor Swift’s Eras Tour. Known as one of the world’s top destinations for global music toursToronto is rolling out the “Red” carpet as Swift takes over Canada’s largest city with six unforgettable shows on November 14, 15, 16, 21, 22, and 23 – the most shows in North America, outside of Los Angeles.

With an expected 240,000 concert-goers attending Swift’s shows, Toronto will have no shortage of Swift-inspired events and packages for those visiting the city, whether for one night or six.  From where to stay, where to eat or where to shop your best looks for the concerts, Destination Toronto has fans covered with the dedicated website, Taylor Swift in Toronto.

Visitors can stay at one of the city’s many hotels within walking distance of the Rogers Centre offering special packages or activities during the concerts such as the Toronto Marriott City Centre HotelBisha HotelOmni King Edward Hotel or 1Hotel. While in the area, fans can walk on ‘Taylor Swift Way’- Queen Street West and John Street, between Nathan Phillips Square and the Rogers Centre, which will be renamed for the month of November.

From one-night only events to ongoing offerings, visitors have many options to celebrate their love for Taylor in Toronto. They can get a lay of the land with a Toronto aERAs City Tour, stop by a Swift-themed pop-up such as the One Of A Kind Winter Show (Taylor’s Version) or test their knowledge at a Taylor Swift Trivia & Drag. They could also “Shake it Off” at In Our Era Dance Party, sing their heart out at a Taylor Swift Sing-A-Long, Eras! Eras! Eras!, or visit the pre-concert event, Taylgate ’24  at the Metro Toronto Convention Centre. Or simply be “Fearless” and take on the Edgewalk at the CN Tower and capture the breathtaking views of downtown Toronto from 356 metres (1,168 feet) up in the air.

With a food scene worth travelling for, fans can feast on a diverse array of Taylor-themed bites – from venturing on their own Toronto Eras Tour food crawl and sampling some of Taylor’s favourite eats across the city, or fuelling up before or after the concerts at one of many spots at The Well ,a new mall concept just steps from the concert venue.

Toronto is renowned as a vibrant music city. If there’s a major International concert tour happening, you can be sure it will stop in Toronto,” said Andrew Weir, CEO & President at Destination Toronto. “Our city’s passionate, open and inviting energy, combined with Swift’s  dedicated global fans, will create an unforgettable atmosphere. We invite everyone to come experience Toronto before, during or after this tour.”

For visitors looking for even more ways to explore the city through a Swift lens, Destination Toronto has launched a custom-curated scavenger hunt, with each clue tied to a track from her discography. Every check-in will give participants a chance to win Taylor-inspired gift boxes or a grand prize of a weekend stay at the Fairmont Royal York, dinner at 360 Restaurant, and a gift card to CF Toronto Eaton Centre, as well as raise money to support the Community Music Schools of Toronto – a charity that provides free music lessons to kids in Toronto.

Toronto’s visitor economy is a vital economic engine for the city, generating $8.4 billion in visitor spending in 2023. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com.

Qobuz, the Leader in High-Quality Music Streaming, Expands Into Japan

Qobuz, the French pioneer of high-quality music streaming since 2007, takes a major step with its launch in Japan, the world’s second-largest music market. This strategic expansion marks a decisive turning point in the international development of the platform, reinforcing its trajectory towards profitability and its commitment to a musical experience that combines quality and discovery.

After establishing a presence in 25 countries, Qobuz now enters the Japanese market, its twenty-sixth territory. This step forward is part of the French platform’s accelerated international expansion. Since its launch in the United States in 2019, Qobuz has opened in 15 new markets in just four years.

Qobuz’s move into Japan, following the acquisition of e-onkyo music in 2021, marks its commitment to a high-potential market. While streaming dominates the global music market with over 67% of revenue, Japan presents a unique landscape where the physical market still accounts for over 50% of sales. Paid streaming, while lagging behind with less than 30% market share (compared with over 50% in other major markets), is showing remarkable growth in a country where the offering remains limited and dominated by a few major players. With an expansion rate of almost 13%, compared with less than 7% in the US, Japan appears to be a promising market for Qobuz. Japanese music lovers, known for their high standards when it comes to sound quality, are an ideal audience for Qobuz’s high-quality offering.

Georges Fornay, Deputy Chief Executive Officer of Qobuz, comments: “Our move into Japan marks a major turning point, bringing us closer to our goal of profitability. We are proud to offer Japanese music lovers a valuable musical experience combining exceptional sound quality, editorial richness, and musical discovery. This expansion into the world’s second-largest music market, where streaming is booming, comes at an ideal time and strengthens our position as the undisputed benchmark for high-quality streaming and downloading.”

A pioneer and global benchmark in high-quality sound, Qobuz stands out for its singular approach. Dedicated exclusively to music, the platform offers a unique experience combining three fundamental pillars: high-resolution streaming, high-resolution downloads, and cutting-edge editorial content. The platform offers an incomparable listening experience thanks to its uncompromised, uncompressed audio quality, ranging from 16-bit CD quality to 24-bit/up to 192 kHz, and now DXD and DSD, faithfully reproducing artists’ and engineers’ original intent in the studio, and setting new standards for the streaming industry.

Beyond streaming, Qobuz is a true cultural medium, offering a dedicated community of music enthusiasts an environment conducive to rich and varied music discovery. Qobuz Magazine features a plethora of  editorial content, including artist  interviews,  in-depth articles diving deep into genres, labels and music history, and of course a section dedicated to Hi-Fi gear reviews. The editorial team, made up of passionate music experts, puts together eclectic musical selections and hand-crafted playlists every week, covering all  genres, from rock and jazz to classical, pop, R&B, electronic, and metal.

Qobuz enriches its catalog of over 100 million titles by integrating high-resolution tracks from e-onkyo music and a repertoire of Japanese music, including specialized genres such as J-Pop for its launch in Japan. Subscribers in Japan will benefit from the complete Qobuz offer, combining streaming and downloading.

PulseJet Studios Launches VR App to Deliver Immersive Music Experiences

PulseJet Studios, San Francisco’s leading VR studio, announces today its app is now available for download on the Apple App Store. Through a VR headset, the app, titled PulseJet, will transport users to a musical experience they may not have otherwise thought possible. There are currently 17 experiences available from major artist partners and venues.

“VR and music have both been lifelong passions for me,” said John Gearty, president and founder of PulseJet Studios. “I’m grateful to be alive at a time when VR is becoming a reality for everyone. We’re on a mission to find out what music looks like and I think we have just the special sauce to make it happen.”

PulseJet Studios is on a mission to bring artists and their fans closer than ever before, through VR technology. The creators combine stereoscopic 360° video with visualizations and computer graphics made with tools like Maya, Houdini and Unreal Engine for indescribable, immersive experiences.

One of the first experiences now available will be an intimate performance from San Francisco music legend Pamela Parker, inside Hyde Street Studios. The studio has produced records for iconic artists such as Green Day, Tupac and Earth, Wind & Fire.

“I had a blast making our video with John and the team! It was so easy to do our thing while they captured the moment in the studio,” said musician Pamela Parker. “The band and I also really loved coming to the immersive studio with the full surround green screen and having some fun in there together.  Once the final product was done, we immersed ourselves in the experience and got to see all the cool scenes they put behind us. It was next level fun for the viewer and for us!”

Another available immersive concert will take users through the desert to a front and center spot at last year’s Joshua Tree Music Festival. Performances from artists like Father Taj and Nicky Genesis are featured.

“Being able to watch and relive my set again in VR was pretty mind-blowing,” said Nicky Genesis. “It takes it from being a memory to a fully immersive experience and that is not only really cool but a step towards the future of entertainment.”

Father Taj shared that he was thrilled to collaborate with the PulseJet Studios team. “They are sitting at the cutting edge of what is possible. My DJ sets take people on a journey and the VR space is a welcome addition to my visions for the future,” he said. “This team is talented and fun to work with. I’m looking forward to seeing what we can create together.”

The PulseJet Studios team has more than a decade of combined experience in the virtual reality industry. Before founding PulseJet Studios, John Gearty spent 10 years discovering the capabilities of augmented reality at Apple. Co-founder, Brian Addison, is also an industry expert. Brian worked on augmented reality features at Apple and on the Augmented Reality Developer Kit at Niantic before joining John on the PulseJet journey. Both followed their passion for music and technology to create what PulseJet has become.

“I’ve spent years working with VR and AR, both professionally and for fun, and it’s only recently that I’ve truly realized just how fascinating these mediums can be,” said Addison. “My passion for technology, combined with a deep love for music, led me to join PulseJet Studios. With advancements in immersive technologies we’re just beginning to see the potential to revolutionize how we experience music, performance, and shows. It’s exciting.”

The app is free to download, and comes loaded with a selection of free content and additional content available via in-app purchase. The app is currently available on Vision Pro in the Apple App Store. You can download the app at the link here.

Canada’s Walk of Fame Announces Winners of the 2024 RBC Emerging Musician Program

Canada’s music scene continues to shine, with emerging talent making waves across the country. Today, five outstanding musicians have been named as the winners of the 12th annual Canada’s Walk of Fame RBC Emerging Musician Program. Designed to elevate aspiring Canadian artists through industry connections, mentorship, and performance opportunities, 1000 submissions poured in from every province and territory, showcasing the range and strength of Canada’s musical landscape.

Chosen by a panel of industry judges, who reviewed the originality, creativity, and talent of each submission, this year’s winners represent a dynamic blend of talent that highlights the richness of Canada’s cultural diversity. The Grand Prize winner made program history as the first musician to win with a French-language song.

The 2024 Canada’s Walk of Fame RBC Emerging Musician Program recipients are:

Grand Prize Winner

Gabriel Fredette (Saint-Hyacinthe, Quebec)

Gabriel Fredette made program history as the first musician to win with a French-language song. The 22-year-old bilingual folk pop artist from the suburbs of Montreal, rose to fame on the 2024 season of “La Voix” in Quebec. Known for his warm, raspy voice, he quickly gained popularity among Quebec audiences. His song, Encore une fois, is a French-language ballad that delves into themes of hope, love, and perseverance. Fredette has been releasing singles since July 2024, with his tracks gaining traction on streaming platforms across Quebec. He is set to release his first EP, Forêt Noire, in November 2024.

Second Prize Winner

Dallas (Toronto, Ontario)

An alumna of the American Musical Dramatic Academy in NYC, singer-songwriter Dallas has made waves in the pop scene with over 37 million streams and 200,000+ monthly listeners. In 2023, she became a fixture on Spotify’s editorial playlists like New Music Friday, The Scene, and It’s a Bop.

Third Prize Winners

Jackie Art (Calgary, Alberta)

Jackie Art is a black British-Canadian artist who started his journey in London before moving to Calgary. Since his debut mixtape Depth in 2020, he’s garnered nearly 200,000 YouTube views, captivating audiences with his blend of R&B, grime, and dance. Jackie’s music is an authentic expression of his identity, aiming to connect globally and make a lasting impact. 

Mint Simon (Montreal, Quebec)

Mint Simon blends 80s and 90s pop with themes of love, desire, and self-acceptance. Unapologetically queer, Mint’s music has earned support from Spotify, Apple Music, MTV, and more, and has featured on TV shows like Orange Is the New Black. In 2024, they played events like POP Montreal and joined the RBC Music ‘First Up’ program. 

Tiger Balme (Toronto, Ontario)

Toronto-based alt-indie band, Tiger Balme brings together the grounding forces of drums, guitar, and bass with shimmering vibraphone, harp, and soaring harmonies to create sonic spaces of tender resilience. The band, comprised of Asian-identifying women and non-binary musicians, released their debut album, the self-titled Tiger Balme, in November 2022.

5 Surprising Facts About ‘The Velvet Underground & Nico’

The Velvet Underground & Nico might have initially been a commercial flop, but today it’s widely revered as one of rock’s most influential albums. Released in 1967 and produced under the creative vision of Andy Warhol, the album introduced an unprecedented sound and aesthetic to the music scene. Despite the extensive analysis and praise this album has received, here are five intriguing, lesser-known facts that deepen its mystique and cultural impact:

1. Nico Was a Late Addition

German model and singer Nico was not part of the Velvet Underground’s original lineup. She was brought on at the suggestion of Warhol, who envisioned her icy, ethereal vocals as an additional layer to the band’s gritty sound. Nico’s haunting voice can be heard on three tracks: “Femme Fatale,” “All Tomorrow’s Parties,” and “I’ll Be Your Mirror.” This collaboration wasn’t without tension, as some band members had mixed feelings about her inclusion, but her contributions became iconic.

2. The Album Cover Had a Hidden Surprise

The album’s famous banana cover art, designed by Warhol, originally had an interactive element: early pressings featured a peelable banana sticker that revealed a “flesh-colored” banana underneath. This unique design was costly and required a specialized machine for manufacturing, which contributed to production delays. Today, finding an original peelable banana album cover is rare, and copies in good condition are valuable collector’s items.

3. Multiple Producers and the “Invisible” Hand of Warhol

Although Warhol is credited as the album’s producer, his involvement was more as an artistic guide and financier than a hands-on producer. Other figures, including Norman Dolph and Tom Wilson, were crucial in recording and arranging the album’s distinct sound. Warhol’s main role was providing a safe space for the band to experiment and protecting them from commercial pressures, something Reed later described as Warhol’s most important contribution.

4. The Album Was Initially Rejected by Multiple Labels

Before The Velvet Underground & Nico found a home with Verve Records, it was rejected by Columbia, Atlantic, and Elektra due to the dark themes and avant-garde style. Each label had reservations: Columbia cited drug references, and Elektra objected to John Cale’s unconventional viola use. Verve ultimately took a chance on the album, which came to embody the “underground” ethos that would later inspire generations of musicians.

5. It Was Banned and Censored in Many Places

The album’s explicit themes—including references to drug use, prostitution, and BDSM—led to bans in various record stores, radio stations, and media outlets. This controversy limited its exposure and distribution at the time. Though its sales lagged, the album’s raw content eventually gained traction within counterculture movements, setting the stage for its legendary status in alternative and punk rock scenes.

From its infamous banana cover to its daring soundscapes, The Velvet Underground & Nico remains a fascinating blend of art, rebellion, and innovation that continues to influence musicians and artists today. If you’ve ever wondered how a commercially failed album could still start a cultural revolution, look no further.

Calgary Soul And Blues Powerhouse OLLEE OWENS New Album ‘Nowhere to Hide’ Is Out Now

Canadian soul/blues powerhouse singer Ollee Owens releases her new album, Nowhere to Hide, today through her Ollee Owens Music label imprint.

Produced by Bobby Blazier, the music on Nowhere to Hide is also graced by the presence of Muscle Shoals all-star guitarist Will McFarlane on eight of the album’s eleven tracks.

“The writing of ‘Some Days’ came out of a desire to acknowledge the ups and downs of our day-to-day experiences and at the same time call out the resilience of the human spirit no matter what we come up against,” Owens says. “Sonically, we imagined it as a blues-infused song that leaves the listener feeling happy. It was recorded in Nashville with some of the best session musicians in Music City: Chris Rodriguez, Craig Young, Bobby Blazier, and DeMarco Johnson. The energy in the room that day was palpable as the song began to take shape, capturing exactly what I heard in my head when we wrote the song, resulting in a soulful and hope-filled anthem.”

After returning to music a decade ago and releasing 2022’s Cannot Be Unheard, the Calgary-based blues/rock singer is better than ever with her latest dazzling, down-to-earth studio album Nowhere to Hide. It’s one teeming with stylish, sophisticated jewels mined from blues, rock, and soul.

Nowhere to Hide features eight co-writing credits by Owens and a few covers, including Bob Dylan’s “Lord Protect My Child.” Whether it’s Owens’ confident delivery fueling the driving title track, the infectious “Some Days,” or the deliciously well-crafted “Shivers and Butterflies,” Owens is as dynamic as the eleven-track album is flawless.

“I learned so much,” Owens says of the creative process, “especially, vocally, as there was real opportunity to dig deeper and embody the lyrics.”

Nowhere to Hide, recorded at Nashville’s Sweetbriar Studio and Gnome Studios, shines with help from a who’s who of acclaimed Nashville session musicians Blazier brought to the album. “Bobby has an incredible ability to bring people together,” Owens says of Blazier. “We all got in the studio together, gave it everything we got, and made some great music.”

That great music derives from Owens’ backstory in the farming community of New Bothwell, Manitoba. As a teen, she gravitated toward Dylan, Delta Blues, The Staple Singers, and Etta James. “When I came back to creating music, I really realized the depth and influence that particular style of music had on me,” Owens says of her early listening habits.

Owens and her husband started their family early and had three daughters, one of whom has a cognitive disability. After some soul-searching, and realizing her daughter had exceptional needs, she took a hiatus from music. “I focused on being present and engaged for my daughters,” she says.

As a result, “Lord Protect My Child” strikes an emotional chord as Owens pours her soul into it. “That song has really become close to my heart,” she says. “My daughter is twenty-three now, but there’s still a lot of vulnerability there. The desire for protecting and taking care of her will never go away.”

Owens will be playing a Canadian concert in October celebrating the release of Nowhere to Hide and has plans for further touring in the spring. She’s also performed at the Roots Blues and BBQ Festival in Drumheller, Alberta, and Calgary’s National Music Centre, among several other venues.

Now with Nowhere to Hide, Owens will have a larger fan base thanks to an amazing album you would be wise to experience wherever you get your music.

Nowhere to Hide Track Listing
1. Nowhere To Hide
2. Solid Ground
3. Some Days
4. Roots
5. Love You Better
6. Still in Pieces
7. Shivers and Butterflies
8. My Man
9. Love Hung Around
10. The Neighborhood
11. Lord Protect My Child

Toronto Blues Rock Guitarist Frank Cosentino Releases Powerful, Groove-Soaked “Making The Rounds”

A musician’s life can sometimes be glamorous but often involves a lot of time away from family, the rigors of the industry, and trying to keep a stiff upper lip often in the face of doors being closed or slammed shut. The temptations touring and the road offer can also destroy many physically, emotionally, and mentally as an artist tries to survive for the original love of creating one’s art. For Toronto blues rock musician Frank Cosentino, the challenges of being a songwriter and performer are starkly captured in his latest weighty single, “Making The Rounds.” It’s a song Cosentino sounds like he’s lived through and persevered.

“It’s the story of every songwriter, performer, and artist,” Cosentino says of “Making The Rounds.” “The struggles, the loss, the countless rejections that come to an artist trying to get his art out to the people. It truly is the nature of the beast. The result was a gritty song about the truth of the life of the artist.”

Cosentino, a longtime blues rock musician who has over four decades of experience in the business, says the origins of “Making The Rounds” emerged from working in Studio Cardinal Toronto recording with JUNO Award-winning producer Derek Downham. Downham said to Cosentino it was “time to write a song from scratch.” With a clean slate, Cosentino says “the riff was born, and the song literally wrote itself.”

“After dedicating four decades to touring, writing, and producing new music, I arrived at a personal crossroads and realized the need for a change in lifestyle,” Cosentino says. “I overcame the challenges of addiction and got sober seven years ago. With renewed inspiration, I returned to songwriting with increased focus and energy. The story of ‘Making The Rounds’ symbolizes my journey. Throughout the process, my progress was evident, and I emerged as a stronger writer, player, and human.”

“Making The Rounds,” composed by Cosentino and Downham (who also produced the song) starts with a thick, infectious riff courtesy of Cosentino, who sings, plays lead guitar, with Downham on the well-crafted treasure. Teeming with confidence and knowing this is a groove that could go on forever, Cosentino has help from Downham, who plays the second bass guitar in addition to keyboards and drums. It’s a track that brings to mind the work of Gary Clark Jr., Robert Cray, Buddy Guy and The Fabulous Thunderbirds among others.

A lyric video for “Making The Rounds” was recently released. The song, mastered by Mariana Hutton at The Lacquer Channel Toronto, is the latest track for Cosentino, who has performed throughout Canada at major festivals and clubs. Inspired after seeing the Jimi Hendrix Experience at Toronto’s CNE Coliseum on February 24, 1968, Cosentino has released four full-length albums leading The Frank Cosentino Band. He has also shared the stage with artists including Cowboy Junkies, Sue Foley, Buddy Guy, the late James Cotton, the late Jeff Healey, and Duke Robillard among others.

Having played routinely for over 40 years, Cosentino still tours while his music has received airplay and North American radio as well as internationally. He has also gotten a figurative turbo boost of sorts after having been loaned a 1955 Guild CE 100 guitar by Frank Troiano, a guitar that was used by the late Canadian guitar great Domenic Troiano.

Having released previous singles “Vibin'” and “You Can’t Call Back” earlier this year, Frank Cosentino is riding a momentous 2024 higher with the delectable “Making The Rounds.” Judging from this excellent effort, it’s apparent Frank Cosentino will be making the rounds in blues rock circles the world over.

Americana Folk Rocker Uncle G Releases Thoughtful Single “See You Soon” From Debut Album Where I’m From

Like many people cooped up during the pandemic, Graeme Shaw, known under the moniker Uncle G, returned to some of his earlier loves, including music. Living at the time in Tobermory, Ontario, Shaw began playing guitar again, started covering a myriad of songs, and crafting amusing birthday ditties he wrote for family and friends. Now with that passion for his art fully rekindled, nobody’s laughing at Uncle G’s latest comforting single “See You Soon” from his thoughtful, honest, genre-bending debut album Where I’m From released on Simcoe Sound Record Label.

Uncle G says, “See You Soon,” with its soulful, old-school arrangement, was penned for his nephew Malcolm, who was born during the pandemic. As much as the singer kept tabs on Malcolm through phone and video calls, it didn’t resolve the physical distance. “I lived 300 kms away from him so I was pretty isolated from him,” Uncle G says. “I would talk to my brother on the phone pretty much every day, and I would always say, ‘hi and bye’ to him. Then I’d say, ‘See you soon.’ One of the first times I hung out with him, I played him the chord progression from the song while he laid in his crib.”

On hearing the song in person at a family gathering, Malcolm was elated. “Uncle G! Uncle G! This is you singing!'” Even better was hearing the lyric “Lay down sweet Malcolm,” which caused him to start “howling and jumping up and down with a smile.”

It’s not just Malcolm who will have a smile as listeners will discover a rich, soulful approach on “See You Soon” that could initially be mistaken for a ’50s doo wop song. Uncle G is accompanied by piano and horns as he tenderly delivers the heartfelt narrative that recalls the likes of Danny Michel and Royal Wood.

“See You Soon” is the latest single from Uncle G’s album Where I’m From. The singer says he “became deeply connected to my inner dialogue, leading me to write more serious songs.” After plying his craft and honing his skills, Uncle G visited Joe McLeod, a musician himself from Keswick, Ontario, in a Vancouver hotel. McLeod shared his songs with Uncle G. Uncle G, who performed around the Bruce Peninsula at small shows alongside a friend under the name Granola (Graeme and Nolan), mentioned his own material he was working on.

“He suggested the idea of recording an album, which had never crossed my mind before,” Uncle G says. “Intrigued by his offer and always open to new opportunities, I decided to take him up on it. Recording this album never felt like work, despite the sheer effort it demanded. I poured everything I had into it, aiming to create something I could be truly proud of. My primary hope is that, if nothing else, this album would convey to my friends and family how much they mean to me.”

That sentiment oozes throughout Where I’m From, produced by McLeod with additional engineering from David Matta. The eight-song effort begins with the deliberate, soul-meets-roots tune “12 Out Of 10” and sets off on an adventurous journey while simultaneously rooted in friends, family, and small-town life. Whether it’s the dreamy, piano-colored “Don’t You Love” which harkens to The Jayhawks, the Irish-soaked “Wrong Time,” or the up-tempo Americana “Left On Read” resembling the infectious folk of Mumford & Sons, Uncle G has created a record that always satisfies. Where I’m At, recorded at Simcoe Sound Studio, NikNak Studio and Giant Studio, also features pianist Andrew Rasmussen, drummer Graham Shaw, bassist Riley Griffith and electric guitarist Joseph Piilonin.

The album’s title track is another diamond with a pop-leaning hook that sounds quite effortless. Uncle G had the chorus for some time but felt compelled to complete the song to honor his mom and dad after Uncle G moved back to their hometown. “‘Where I’m From’ is an ode to my parents who have surrounded me with so much love and support,” the singer says. “Who’ve built a life for me and always provided me with so much good advice and picked me up when I needed help.”

Where I’m From is also highlighted by “12 Out Of 10,” a song inspired by a trip Uncle G took to Spain to meet an old friend. And like great old friends, there was no angst about the time and distance apart. “We chatted for hours and made jokes and told stories,” Uncle G says. “No awkward small talk, just right back to where we left off.”

Now with his new debut album Where I’m From and a tender, toddler-inspired single in “See You Soon,” Uncle G has made a fine first impression on the Americana/roots/folk music scene. To steal a song title from the record, both the album and the single will stick to you like old Velcro.