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Tencent Music Entertainment Group Launches Global Music Outreach Initiative

On September 11, 2024, Tencent Music Entertainment Group (TME) announced the launch of its Global Music Outreach Initiative, which will bring together talented Chinese music artists and their works to be showcased on prominent stages worldwide. The initiative will kickstart in Singapore from September 13 to 17, beginning a broader series of music and industry exchange activities around the world, including overseas performances, international music creation exchanges, and discussions on future industry development. As Chinese culture continues to capture global attention, TME aims to leverage its platform and technological strengths to open up new international markets for Chinese artists, enhancing their global presence and creating fresh opportunities for industry growth.

The Singapore leg of TME’s Global Music Outreach Initiative marks a major step in introducing Chinese music to the world. Set against the Singapore Grand Prix Season (GPSS), TME will present live performances by prominent Chinese acts—Liu Lian, Liu Binhao, Lu Zhengting, Qian Runyu, and the band Sir Deer—while also hosting music sessions, campus visits, and industry forums. These high-profile events are designed to highlight the distinct and compelling qualities of Chinese music to a global audience.

In conjunction with these activities, TME will also take part in the Asia-Pacific music forum, Music Matters, demonstrating its commitment to exploring new opportunities and driving conversations about global music trends. Additionally, Chinese musicians will engage with students and faculty at local universities, fostering meaningful cultural exchanges. This broader engagement underscores the initiative’s aim to expand the reach and influence of Chinese music.

As part of its groundbreaking Global Music Outreach Initiative, TME has teamed up with People’s Daily, a prominent voice in Chinese media, to create the theme song “Hear It,” featuring the first-ever collaboration between Chinese singer-songwriter Tia Ray and Additionally, a special version of “So This Is the Sea” will be released the same day on TME’s platforms, including QQ Music, Kugou Music, and Kuwo Music, celebrating the spirit of cultural exchange through music.

Underscoring TME’s dedication to elevating Chinese music on the global stage and redefining its international presence, the Global Music Outreach Initiative is committed to showcasing the talents of Chinese artists while fostering cultural exchange between China and the world. After its debut in Singapore, the initiative will expand to other countries and regions, furthering TME’s mission to share the vibrant and multifaceted nature of Chinese music with audiences worldwide.

Award-Winning Jewish Studio Unveils 2024 Slate of Projects Backed by Spielberg Foundation

Reboot Studios, which empowers artists, storytellers and innovators to transform society with diverse, inspirational and provocative new Jewish content, announced the recipients of its 2024 Creator Fund, providing financing support for four cross-platform Jewish media productions. Launched in 2022, Reboot Studios’ investments in new Jewish projects have now surpassed half a million dollars.

“Reboot Studios is proud to support this year’s Creator Fund recipients, who are expanding the Jewish narrative by bringing to light underrepresented stories from across the diaspora,” said Reboot Studios Managing Director Noam Dromi. “From the Sephardic experience in Sangre Sucio to the cultural celebration of Erev Yalda, confronting modern antisemitism in How To Rule The World, and redefining Jewish life through AlefBet Audio, these projects reflect our commitment to fostering a diverse and inclusive understanding of Jewish identity.”

Reboot Studios is the production arm of the acclaimed Jewish arts and culture nonprofit Reboot. Founded by Steven Spielberg and Kate Capshaw’s Righteous Persons Foundation and the Andrea and Charles Bronfman Philanthropies, Reboot has spent over 20 years building a network of world-class creatives and leaders.

The announcement comes as Reboot Studios was recognized by the Television Academy as a leading authority on Jewish representation in its Expert Index for Storytellers.

Recipients of the Reboot Studios 2024 Creator Fund:

Sangre Sucio/Tainted Blood from writer/director Jeremy Xido and producer Noam Dromi, is a Ladino language cowboy movie featuring a family of Crypto-Jews on the borderlands between Coahuila, Mexico, and south Texas at the end of the American Civil War.

Erev Yalda from entrepreneur Rachel Sumekh and food writer Tannaz Sassooni is an original Iranian-Jewish take on Yalda, the ancient Persian celebration marking the winter solstice by staying up late into the night, reciting poetry, eating traditional foods, and being in community.

How To Rule The World from British filmmaker Tim Samuels, is a provocative theatrical documentary confronting the deep-seated roots and alarming resurgence of antisemitism.

AlefBet Audio from Rabbi Amichai Lau-Lavie, co-founder and senior spiritual leader of Lab/Shul, is a podcast series that offers the basic building blocks of post-patriarchal Jewish life for the 21st century.

See the full list of Reboot Studio Projects here.

Scotch & Soda unveils Fall-Winter’24 Campaign and Capsule Collection with first global ambassador Joe Jonas

Scotch & Soda, the Amsterdam-based fashion brand, proudly unveils its highly anticipated Fall-Winter 2024 campaign and collaboration with international pop star, songwriter, actor  and brand ambassador Joe Jonas. The Fall 2024 campaign marks the start of a bold new era for Scotch & Soda, infusing an exciting energy, while elevating and expanding the core collections and best-selling silhouettes that have long represented the globally-recognized Scotch & Soda brand.

As ambassador for the brand, and part of the seasonal campaign, Jonas models both his exclusive capsule collection, as well as the mainline Scotch & Soda range. The exclusive collection, co-designed with Jonas, seamlessly blends Scotch & Soda’s signature style with the artist’s vibrant, playful fashion sense. Expect bold colors, striking prints, rich textures, and tailoring crafted from premium fabrics—a perfect fusion of creativity and craftsmanship, with Jonas deeply involved in every step of the process.

Originally founded in 1985, the Scotch & Soda brand is now managed by Bluestar Alliance, a New York-based brand management company. Scotch & Soda was founded upon its dedication to the free spirit of Amsterdam, offering original designs rooted in endless optimism, individuality and the power of self-expression. After acquiring Scotch & Soda just last year, Bluestar Alliance set to reinvigorate the long-adored brand, famously lauded for its unconventional, artistic view on fashion. With its first global ambassador and Fall-Winter 2024 brand campaign, Scotch & Soda continues its sartorial journey of discovery through energetic collections that champion creative freedom and inclusivity.

For Scotch & Soda, the partnership with Joe Jonas offered an opportunity to collaborate with one of the most dynamic artists of his generation. Joe Jonas, an adored singer, songwriter, actor and photographer, has also become well-known for his original and expressive sense of style, creatively pairing rich colors, denim, knitwear, tailored, vintage pieces and bold accessories that inspire curiosity and conversation. With a strong point of view and global trend-setting influence, Jonas was the perfect choice to represent the optimism of the Scotch & Soda brand.

As a complement to the core Fall-Winter 2024 collection, inspired by the theme “Free Your Mind,” and the journey of the free spirit through the world’s greatest cities, the design team delved into artistic motifs, architecture, landmarks, and the Beat Generation Writers.

Joe Jonas has crafted a capsule collection that invites fans around the globe to embark on a reflective and forward thinking journey with him. The Scotch & Soda x Joe Jonas capsule collection includes a mix of men’s and unisex clothing and accessories that capture Joe’s confident approach to style and his unique vision for the brand within its primary categories. With total creative control, Jonas curated every detail, from the capsule collection’s range of styles, silhouettes, fabrications, prints, trims, to the campaign imagery he is featured in. Jonas approached the process similarly to how he creates music. With a journey that included a deepdive into his wider creative process, Jonas thought about the story he wanted to tell and utilized ‘Cup of Joe,’ his personal diary of photography, as the foundation for his creative vision, drawing inspiration from his vintage-inspired aesthetic to customized artwork that reflects his creative style and distinct artistic expression.

“Our aim with this collaboration was to create a dynamic capsule that felt elevated and authentic while keeping the core spirit of the brand intact, and I believe we achieved just that,” says Eran Kaim, Chief Product Officer. “Joe’s unique creative eye and distinct sense of style, married with the expert design in the core categories that Scotch & Soda is known for, which includes denim, knitwear and tee’s, which has proven to be just the perfect combination and we’re very honored to bring his vision to life.”

Inspired by the American West, vintage Americana, the seventies and Joe’s personal photography and writings, the capsule offers a dynamic wardrobe that feels personal, lived-in and built to last. Key pieces include tailored utility and workwear jackets, ringer tees with custom graphics, two piece sets, sport-inspired polos and on-trend accessories including trucker hats and versatile printed scarves.

“As a longtime fan of Scotch & Soda I am excited to share the collaboration we have created with the world. The creative freedom that I was given made this such a fun and rewarding experience, so I’m really looking forward to launching the collection,” says Joe Jonas.

Offering a refined color palette of muted pastel blues, ecrus, charcoal greys, and pinks, seamlessly integrating with Scotch & Soda core offerings, the capsule collection is composed of versatile and wearable pieces that embody Joe’s vision of crafting contemporary designs with a sartorial point of view, that resonate with the brand’s identity and perfectly compliment the broader fall collection.

Joey Gabbay, CEO of Bluestar Alliance, the parent company that acquired Scotch & Soda last year, shared “Joe Jonas is one of the most dynamic, creative voices of his generation. The launch of this partnership is a fundamental component of Scotch & Soda’s growth; and allows us to celebrate incredible artistic talent, while exposing new consumers to the brand in the U.S. and around the globe. We’re honored to be in partnership with such a creative and well-regarded artist such as Joe.”

The Scotch & Soda x Joe Jonas collection is now available globally at scotchandsoda.com, Scotch & Soda stores and select retailers. Price ranges include accessories $48–$68.00, tops and sweatshirts $58-178, bottoms $128-188 and jackets $268-788. Scotch & Soda is available at premium retailers and specialty boutiques worldwide.

Country Cannabis Partners with Grammy-Award Winning Producer Shooter Jennings to Launch “Snake Mountain” Blend for Music Lovers

Country Cannabis, the pioneer of “Light Cannabis” and award-winning cannabis lifestyle brand, proudly announces its new partnership with three-time Grammy Award-winning producer and music icon Shooter Jennings.

As the newest member of the Country family, Shooter joins industry pioneers Kraig Fox, Gary Vaynerchuk, Jamie Feaster, and Rama Mayo to lend his eye to the brand’s product development and to take a leadership role in the company’s burgeoning artist ambassador program. Born into country music royalty as the son of Waylon Jennings and Jessi Colter, Shooter Jennings has carved an illustrious career spanning three decades and multiple genres, producing music for widely acclaimed artists like Brandi Carlisle, Duff McKagan from Guns N’ Roses, Marilyn Manson, Yelawolf, Tanya Tucker, and The Turnpike Troubadours. Jennings is also a resident at the famous Sunset Sound Studio 3, which has been home to the birth of over 200 Gold records, including hit albums for Elton John, Led Zeppelin, Van Halen, Prince, the Rolling Stones, and Guns N’ Roses.

“Shooter’s legendary career enables us to connect with some of the most recognizable talent in the world,” says Country CEO & Co-Founder Jamie Feaster. “Together, we aim to put music, art, and soul at the center of our brand and help inspire the next generation of artists.”

Reflecting on his lifelong passion for cannabis, Shooter Jennings expressed excitement with the opportunities presented by the Country partnership. “After decades as a cannabis connoisseur, I’m thrilled to join the Country band,” remarked Shooter. “I know I’ve experienced Country sparking creativity in my own process over the last six months.”

The proprietary strain, Snake Mountain, was developed through a close collaboration between Country’s cannabis experts and Shooter Jennings to build a preroll blend that inspires creativity and “unleashes your wild side.”

The new blend is available now at select retailers including MMD, The Woods, Erba and The Plant. Country’s full line of products can be found at dispensaries across California. For locations, visit Country Cannabis Store Locator.

Country is an award-winning lifestyle cannabis brand and a pioneer of “Light Cannabis.” Known for introducing the market’s first smokable light cannabis, Country has rapidly established itself as a leader in crafting accessible and reliable experiences for consumers of all experience levels. Country’s mission is simple: create great tasting cannabis products that help folks win the day. Learn more at countryranch.com.

Shooter Jennings has been a dynamic force in the music industry for nearly twenty-five years, blending country, rock, and beyond while consistently pushing the boundaries of genre and creativity. He has carved his own path with an extensive and diverse body of work, demonstrating an unwavering commitment to artistic innovation.

Jennings’ debut album, “Put The O Back In Country,” released with Universal Music Group and produced by Dave Cobb, set the stage for his groundbreaking career. His concept album “Black Ribbons,” featuring Stephen King, delved into a dystopian narrative with a compelling mix of rock and electronic music. In 2016, he paid homage to electronic music pioneer Giorgio Moroder with the meticulously crafted “Countach (For Giorgio).”

Jennings hosts the widely acclaimed Electric Rodeo on Sirius XM’s Outlaw 62 channel and runs his own influential label, Black Country Rock. His prowess as a producer is evident in his Grammy-winning collaborations with Brandi Carlile and Tanya Tucker, and his work with artists like Duff McKagan of Guns N’ Roses, Yelawolf, and the Turnpike Troubadours.

His contributions extend to prestigious soundtracks and scores, including Netflix’s “The Punisher,” “The Ranch,” and “Chasing Whiskey: The Untold Story of Jack Daniel’s.” Jennings’ work has also featured in high-profile projects such as Jaguar commercials & other major projects.

As “Put The O Back In Country” approaches its 20th anniversary in 2025, Shooter Jennings continues to be a versatile and influential figure in the music industry, celebrated for his relentless pursuit of creative excellence.

Brisk Iced Tea Transforms Doja Cat into its Newest Claymation Icon

Fans who think they’ve seen it all from Doja Cat – get ready to take another look. The GRAMMY award-winning global superstar and queen of inspiring and trailblazing transformation, Doja Cat, is bringing her unabashed, fearless energy to an entirely new form: clay. Brisk Iced Tea, known for its bold flavors and even bolder style, is teaming up with the show-stopping artist to revive its signature claymation ads, while encouraging fans to put themselves first.

“I’m known for pushing boundaries and making the impossible a reality, so I was honored to collaborate with Brisk Iced Tea and bring our creative energy to life in a way that fans have never seen me before. As a Brisk fan, and someone who personally loves to express my art both visually and sonically, seeing myself transformed into the iconic claymation style was like stepping into a wild, animated dream,” Doja Cat said.

Just like Doja Cat and Brisk fans, the powerhouse iced tea brand isn’t afraid to stand out. With Doja Cat bringing her otherworldly vibe, an unmatched love for Brisk, and even a few bars from her hit “Demons,” the animated content doesn’t just lean into the nostalgia; it takes it to the next level for a new generation. The brand is proving that nothing can get between Brisk lovers and their thirst-quenching iced tea.

“Brisk has always been about celebrating bold creativity and self-expression, and with Doja Cat bringing that energy to life, we’re giving fans permission to prioritize themselves. We’re so excited to have her leading the charge in our return to claymation, reigniting the nostalgia for longtime fans while engaging a whole new generation,” said Julie Raheja-Perera, General Manager/VP – Pepsi Lipton Partnership North America.

The first female artist to be rendered in clay for Brisk, Doja Cat joins the ranks of legendary artists, actors, and characters immortalized in the classic stop motion animation style popularized by the brand’s classic ’90s and ’00s ads.

To mark the return of claymation, Brisk is launching an exclusive Snapchat filter that lets fans transform into clay versions of themselves, inspired by Doja Cat’s clay likeness. Fans also have a chance to win the one-of-a-kind clay head Doja Cat was spotted carrying around in London as well as signed figurines of the singer, commemorating the brand’s first ever female claymation star, by following @Brisk on Instagram and tagging a friend in the comments with #ThatsColdSweepsEntry.

SiriusXM Kicks off New Phase as an Independent Public Company

Sirius XM Holdings Inc.  today kicked off a new chapter as an independent public company with a simplified capital structure and strategy for continued success following the closing of its transaction with Liberty Media.

“Today SiriusXM embarks on a new phase in our journey as an independent public company, building on our leading position in audio entertainment,” said Jennifer Witz, Chief Executive Officer of SiriusXM. “We’ve created a strong and profitable business, anchored by a subscription service that fosters deep and loyal connections with our listeners and a growing digital audio advertising platform which extends our reach to fans around the world, and we are excited about the future as we look to expand and strengthen both platforms.”

“As we look ahead, we remain committed to three key objectives: enhancing subscriber value with a focus on content, technology and pricing; growing our advertising offerings to both engage new listeners and deliver effective results for advertisers; and driving efficiency across the organization to continue our strong track record of financial performance. We look forward to building upon SiriusXM’s twenty-year history as the audio platform of choice for millions of North Americans in their vehicles, at home, and on the go, with the goal of creating long-term value for our stockholders.”

Financial Update
SiriusXM reiterated its full-year 2024 revenue and adjusted EBITDA guidance. As the company has stated in past earnings releases, the company planned to update its free cash flow guidance for transaction impacts. The company estimates these costs to be approximately $200 million and include transaction costs, incremental interest expense related to the debt assumed and incurred in connection with the Liberty Media transaction, and cash outflows at Liberty Sirius XM Holdings Inc. prior to the closing.

“As we enter our next phase as an independent company, we expect SiriusXM to continue delivering solid, profitable results,” said Thomas Barry, Chief Financial Officer of SiriusXM. “After completing the transaction, which had the effect of reducing our outstanding common stock by approximately 12% before giving effect to the 1 for 10 adjustment, our capital allocation priorities are consistent: investing in our business, focusing in the near- to mid-term on reducing debt to return to our long-term target leverage, and continuing our capital return posture. In connection with our first day as an independent company, we have reiterated our revenue and adjusted EBITDA guidance and incorporated the impact of the transaction in our updated free cash flow guidance.”

The company’s 2024 financial guidance is as follows:

  • Total revenue of approximately $8.75 billion,
  • Adjusted EBITDA of approximately $2.7 billion, and
  • Free cash flow of approximately $1.0 billion.

The company’s $200 million change to its free cash flow guidance reflects approximately $70 million associated with closing costs and go-forward incremental interest and approximately $130 million associated with historical, year-to-date cash outflows at Liberty Sirius XM Holdings Inc. prior to the closing of the transaction.

Adjusted EBITDA and free cash flow are non-GAAP financial measures. The company has not provided a reconciliation of adjusted EBITDA to projected net income (loss) or free cash flow to net cash provided by operating activities because full-year net income (loss) and net cash provided by operating activities will include special items that have not occurred and are difficult to predict with reasonable certainty prior to year-end. Due to this uncertainty, the company cannot reconcile adjusted EBITDA and free cash flow to their comparable GAAP measures without unreasonable effort.

Capital Return Program
SiriusXM plans to continue its recurring dividend, which adjusted for the 1 for 10 change in the Liberty Media transaction exchange ratio would be approximately 27 cents per quarter.

Upon completion of the Liberty Media transaction, the Board of SiriusXM authorized a $1.166 billion common stock repurchase program. The $1.166 billion common stock repurchase program is a continuation of the stock repurchase program of the former SiriusXM.

This newly authorized amount represents the amount that remained available under former SiriusXM’s $18 billion stock repurchase program that began in December 2012. Shares of common stock may be purchased from time to time on the open market and in privately negotiated transactions, including in accelerated stock repurchase transactions. SiriusXM expects to fund any repurchases through cash on hand, future cash flow from operations and borrowings under its revolving credit facility.

The timing and amount of any shares repurchased will be determined based on SiriusXM’s evaluation of market conditions and other factors and the program may be discontinued or suspended at any time.  Repurchases will be made in compliance with all SEC rules and other legal requirements and may be made in part under a Rule 10b5-1 plan, which permits stock repurchases when SiriusXM might otherwise be precluded from doing so.

Target Leverage Ratio
The company also reiterated its long-term target leverage ratio of mid-to-low three times adjusted EBITDA. After appropriate investments in the business and its continuing regular dividend, SiriusXM expects to focus excess cash flows on debt reduction until it reaches this long-term leverage target while continuing to be mindful of strategic investment and capital return opportunities.

SiriusXM Evaluating Non-Cash Goodwill and other Intangible Assets 
SiriusXM also announced that, with the completion of the Liberty Media transaction, the company will perform an evaluation of its goodwill and other intangible assets, particularly the goodwill and other intangible assets attributed from the Liberty Media transaction. The company has regularly assessed any asset impairments or impairment indicators of its legacy assets, and, as a result, any such post-transaction charges would primarily relate to goodwill and intangible assets associated with the Liberty Media transaction. The company expects to complete its analysis of this goodwill and the other intangible assets in the third quarter of 2024.

Such impairment charge, if any, would represent a non-cash charge to earnings, and it would not affect the company’s liquidity, cash flows from operating activities or debt covenants, or have any impact on future operations.

Transaction Closing Details
On September 9, 2024, at 4:05 p.m., New York City time, Liberty Media completed its previously announced split-off (the “Split-Off”) of its former wholly owned subsidiary, Liberty Sirius XM Holdings Inc. (“New Sirius”).  The Split-Off was accomplished by Liberty Media redeeming each outstanding share of Liberty Media’s Series A, Series B and Series C Liberty SiriusXM common stock, par value $0.01 per share, in exchange for 0.8375 of a share of New Sirius common stock, par value $0.001 per share (the “Redemption”), with cash being paid to entitled record holders of Liberty SiriusXM common stock in lieu of any fractional shares of common stock of New Sirius.

Following the Split-Off, on September 9, 2024 at 6:00 p.m., New York City time, a wholly owned subsidiary of New Sirius merged with and into Sirius XM Holdings Inc. (“Old Sirius XM”), with Old Sirius XM surviving the merger as a wholly owned subsidiary of New Sirius (the “Merger” and together with the Split-Off, the “Transactions”). Upon consummation of the Merger, each share of common stock of Old Sirius XM, par value $0.001 per share, issued and outstanding immediately prior to the merger effective time (other than shares owned by New Sirius and its subsidiaries) was converted into one-tenth (0.1) of a share of New Sirius common stock, with cash being paid to entitled record holders of Old Sirius XM common stock in lieu of any fractional shares of common stock of New Sirius. Concurrently with the merger effective time, Old Sirius XM was renamed “Sirius XM Inc.” and New Sirius was renamed “Sirius XM Holdings Inc.”

As a result of the Transactions, Sirius XM Holdings Inc. is an independent, publicly traded company. Sirius XM Holdings Inc. common stock begins trading on Nasdaq under the ticker symbol “SIRI” on September 10, 2024.

Additional information regarding the Transactions is available in a Current Report on Form 8-K that the company filed yesterday with the U.S. Securities and Exchange Commission.

1 for 10 Adjustment
Upon consummation of the Liberty Media transaction, each share of common stock of Sirius XM issued and outstanding immediately prior to closing and held by the former minority stockholders of the company was converted into one-tenth (0.1) of a share of SiriusXM common stock. As a result, a holder of 100 shares of SiriusXM common stock, which closed on the Nasdaq Global Select Market at $2.67 prior to the transaction closing, received in exchange for such 100 shares 10 shares of SiriusXM common stock.

Share Reduction
Following the closing of the Liberty Media transaction, Sirius XM had approximately 339.1 million shares of common stock outstanding. The former holders of Liberty SiriusXM common stock own approximately 81% of Sirius XM and former Sirius XM minority stockholders own the remaining 19% of the new company.

The Liberty Media transaction resulted in the net reduction of approximately 12% of the company’s outstanding shares before giving effect to the 1 for 10 adjustment. The former holders of Liberty SiriusXM common stock surrendered a portion of their shares in the calculation of the exchange ratio in the new company in exchange for the assumption of certain net liabilities by the new company in the transaction.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Guitar Market to Grow by USD 1.84 Billion from 2024-2028

Report with market evolution powered by AI- The global guitar market  size is estimated to grow by USD 1.84 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 7.02%  during the forecast period.  Growing popularity of music-related leisure activities is driving market growth, with a trend towards growing online retailing . However, long replacement cycle of guitars  poses a challenge. Key market players include Armadillo Enterprises Inc., Astha Guitars, B.C. Rich LLC, C. F. Martin and Co. Inc., CorTek Corp., Fender Musical Instruments Corp., G and L Musical Instruments, Gibson Brands Inc., Godin Guitars, HOSHINO GAKKI Co. Ltd., Karl Hofner GmbH and Co. KG, Kiesel Guitars, Paul Reed Smith Guitars, Rickenbacker International Corp., Roland Corp., Schecter Guitar Research Inc., TAKAMINE GAKKI CO. LTD., Taylor Listug Inc., The ESP Guitar Co., and Yamaha Corp..

The global guitar market is undergoing a transformation due to shifting consumer behavior and the rise of online retailing. With technology advancing and digital platforms becoming more accessible, the guitar industry is leveraging online retail to expand its reach. Online shopping offers unmatched convenience for guitar enthusiasts, enabling them to browse, compare, and purchase guitars from home. This accessibility eliminates geographical restrictions and caters to a global customer base. Online platforms provide a diverse selection of guitar brands, models, styles, and price ranges. Buyers benefit from comprehensive product information, including specifications, features, customer reviews, and video demonstrations, enabling informed decisions. Manufacturers and boutique brands are adopting direct-to-consumer models, fostering direct customer engagement and loyalty. Customization options are available, allowing customers to design personalized guitars. Advanced technology, such as virtual and augmented reality, offers virtual try-before-you-buy experiences. Online retailers provide educational resources, tutorials, and forums for a sense of community. Price transparency and competition drive potential growth in the guitar market.

The guitar market is experiencing significant growth due to increasing trends in music education programs in school curricula and global schools. Curriculum policies prioritizing music education have driven product demand. Musical bands and the adolescent population’s interest in leisure activities fuel the market. Online retail platforms, such as E-commerce and Guitar Center, cater to this demand. Economies in Dubai and the UAE, with high internet penetration, are key markets. Digital music tools and the promotion industry, including online performances and virtual classes, are transforming music education. Households continue to invest in solid-body electric guitars, rock and metal bands, and live music shows. String instruments, including electric and acoustic guitars, remain popular. The piano, too, retains its place in music education. Commercial music schools and colleges are thriving. The market for musical instruments, including guitars, continues to grow.

The guitar market caters to consumers who value the reliability and quality of branded guitars. Vendors prioritize durability in their designs, considering factors like extreme humidity and temperature that can affect wooden guitars. They use high-grade materials, such as wood and other raw components, to create lightweight and long-lasting instruments. Vendors invest in research and development to introduce innovative, durable materials and extend guitar lifespan. Acoustic guitars typically last ten years, while electric guitars can last up to 20-30 years. Replacement sales are common in commercial applications, but the long lifespan of guitars limits market growth. Guitar manufacturers offer product warranties and adhere to industry regulations to ensure durability. The long replacement cycle of guitars is expected to restrict the expansion of the global guitar market.

In the dynamic world of musical instruments, guitars hold a significant market share. With live music shows and various genres like rock and metal gaining popularity, the demand for both electric and acoustic guitars remains strong. Traditional retail stores like Guitar Center face competition from e-commerce platforms. Six-string instruments, whether hands are plucking acoustic rhythm or lead on an electric guitar, require amplification for optimal sound. Small amplifiers or PA systems are essential for increasing volume. Famous musicians’ influence drives consumer interest, leading to increased sales. Digital tools like video conferencing, file sharing, and digital whiteboards have revolutionized music education, benefiting students and music schools. The premium segment caters to wood-based guitars, while competitors offer various features to stand out. Hobbies like playing guitar continue to thrive, with platforms like YouTube, apps, and cloud-based systems providing access to digital sheet music. Overall, the guitar market remains vibrant and evolving.

The Guitar Market is a thriving industry, with numerous businesses selling various types of guitars and related accessories. These businesses cater to the demands of guitar enthusiasts, musicians, and learners. They offer a wide range of products, from acoustic to electric guitars, amplifiers, strings, and more. Effective marketing strategies, competitive pricing, and excellent customer service contribute to the growth of these businesses. The market continues to expand, providing opportunities for new entrants.

Discover the vibrant world of guitar markets, where the magic of live music shows comes alive through the strings of electric and acoustic guitars. As a six-stringed musical instrument, guitars have captured the hearts of musicians and music lovers alike, with their versatility and ability to create rhythm and lead parts in various genres like rock and metal. The guitar market is thriving, with e-commerce platforms and retail stores catering to consumers’ needs. From small amplifiers to PA systems, guitarists can make their instrument louder and enhance its sound. Music schools and students fuel the demand, while famous musicians inspire new generations to learn and play. In today’s digital age, technology has transformed the guitar market. Video conferencing, file sharing, instant messaging, digital whiteboards, and digital sheet music on platforms like YouTube have made learning and collaborating easier than ever before. Whether you’re a beginner or a seasoned player, the guitar market offers endless possibilities for exploration and expression.

Guitar market encompasses various string instruments, including electric and acoustic guitars, that cater to diverse music genres such as rock and metal. The market thrives on live music shows, fueled by the passion of musicians and music lovers. E-commerce and retail stores like Guitar Center are transforming the sales landscape, offering a wide range of guitars, from six-string acoustic to solid-body electric, and accessories. Musicians, students, and hobbyists use various tools like small amplifiers, PA systems, and pickups to make their instruments louder. Famous musicians have inspired consumer interest, leading to increased sales of guitars and musical instruments. Online music education platforms, including video conferencing, file sharing, digital whiteboards, and cloud-based systems, have revolutionized learning. Digital sheet music and apps provide convenience for musicians. YouTube and social media offer a global stage for performances and collaboration. The premium segment includes wood-based guitars, catering to the needs of professional musicians and collectors. Competition is fierce, with various players vying for market share. Demographic trends, such as the adolescent population’s growing interest in music and leisure activities, drive product demand. Online retail platforms and commercial music schools have expanded access to music education, influencing curriculum policies and sales. Economies like Dubai and the UAE, with high internet penetration and a growing music industry, present significant opportunities for guitar market growth. Digital music tools and the promotion industry further fuel market expansion, enabling virtual classes, online performances, and collaboration.

Background Music Market to Grow by USD 527.2 Million (2024-2028) with Retail Sector Driving Demand

Report with the AI impact on market trends- The global background music market size is estimated to grow by USD 527.2 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 8.76% during the forecast period. Demand for BGM in retail sector is driving market growth, with a trend towards growth of music subscription services. However, low margins for BGM vendors poses a challenge. Key market players include Almotech Media Solutions, AMI Entertainment Network LLC, Auracle Sound Ltd., Brandtrack Inc., CMRRA SODRAC Inc., Heartbeats International AB, HIBOU MUSIC LIBRARY, Imagesound Group, Liberty Media Corp., Mood Media Corp., Open Ear Music Ltd., Qsic Pty Ltd., Rockbot Inc., SOUNDMACHINE, Soundreef, Soundtrack Your Brand Sweden AB, Stingray Media Group., TouchTunes Music Corp., USEA Pte Ltd. , and Xenox Music and Media B.V..

The music industry has experienced significant revenue growth in the past three years, primarily driven by the popularity of subscription-based streaming music channels. These channels include paid subscriptions, streaming radio, and ad-supported services. In contrast to the traditional pay-per-track/album model, the high cost of music under this regime discouraged many from purchasing music legally, leading to piracy. However, the emergence of affordable monthly subscription services, ranging from USD5.99 to USD9.99, has made music consumption more accessible and cost-effective. The proliferation of mobile applications and websites has facilitated the growth of digital services like Background Music Market. The increasing adoption of smartphones and tablets, with around 1.2 billion units shipped in 2023, has contributed to this trend. Several music service providers have shifted to the subscription model to remain competitive. For instance, Pandora launched Qmunity, a sponsored radio station, in June 2020. Amazon Prime members receive free access to Amazon Unlimited, and telecom operators like Airtel and Reliance Jio offer unlimited music streaming as part of their premium plans. Additionally, smart speaker solutions, such as Amazon Echo, Google Home, and Sonos, require permanent subscriptions and offer customized music services.

The Background Music Market is thriving with trends that cater to various business sectors. Low volume music is popular for creating a relaxing experience in visual content and improving the ambience in offices for a positive working atmosphere. Stress, tension, nervousness, and anxiety are addressed through calming music in hospitals, healthcare facilities, and fitness centers. In retail, hospitality, and entertainment venues, music motivates customer engagement and sets the mood. Ambient music, audio content, and recordings are used in elevators, housing buildings, and personalized traveling to enhance the experience. In the corporate sector, background music boosts productivity and creativity. Music also plays a significant role in recreation, such as in fitness centers, physical activities like aerobics and yoga, and health consciousness. Tourists and travelers enjoy traveling songs during their journeys. The market includes TouchTunes, iPods, AV system equipment, and more. The business aspect includes marketing and customer engagement, making it a valuable investment for various industries.

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Market Challenges

  • The Background Music Market is a competitive industry with numerous vendors offering similar services at low costs, resulting in thin profit margins. Major revenue shares go to artists, content creators, publishers, and music labels, leaving little income for background music providers. To generate profits, these providers rely on subscriber volume and music sales. However, attracting a large user base is challenging due to the emergence of music-streaming startups. Even large providers like Spotify, which operates the Spotify Business Background Music store, have been running losses for several years. The revenue generation model in the industry is expected to remain a significant challenge for vendors, despite the growing number of music subscribers.
  • In today’s business world, background music plays a significant role in various sectors like Retail, Hospitality, Healthcare, and Entertainment venues. Ambient music, a popular form of audio content, enhances the customer experience by creating a soothing shopping environment or a positive mood in restaurants and entertainment venues. TouchTunes, a leading digital music solution provider, offers value-added options for businesses, including digital subscription-based music and digital broadcasts. Retail stores, cafes & restaurants, leisure & hospitality, and public organizations use background music to engage customers, improve business productivity, and build consumer relationships. Modern infrastructures like AV systems and music streaming platforms enable businesses to play soft tunes in multiple speakers, creating a consistent ambience. Background music also benefits the corporate sector, with studies showing it improves performance, concentration, and arousal levels. Value-added options like recorded sound for commercials, films, marketing videos, and virtual spaces cater to various business needs. The younger demographics also appreciate background music, making it an essential marketing aspect for businesses. In conclusion, background music is a crucial element in business operations, providing value-added services, enhancing customer experience, and contributing to business success.

The global Background Music Market is set to experience significant growth during the forecast period due to the increasing use of smart devices and digital platforms. Music streaming services, which include websites for watching music videos, listening to audio, and subscribing to podcasts, are gaining popularity. Features such as customized playlists, song recommendations, and seamless connectivity on apps and browsers make these platforms attractive to consumers. Additionally, the expanding podcast genre on these portals is driving market growth. Another notable trend is the adoption of 5G connections, which will enhance the user experience on digital platforms. As a result, the Background Music Market is expected to witness growth during the forecast period.

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The Background Music Market encompasses the production and distribution of ambient music and audio content for various industries. This market caters to sectors like Retail, Hospitality, Healthcare, Entertainment venues, Recreation, and more. Ambient music plays a significant role in creating the right ambience, enhancing customer engagement, and improving business productivity. In Retail, it sets the tone for a modern shopping experience, complementing consumer relationships and boosting sales. In Hospitality and Entertainment venues, it adds value to the consumer experience, creating a soothing environment for relaxation and enjoyment. The market offers digital subscription-based music, digital broadcasts, and Beat Suite Music for businesses. Recorded sound is used in commercials, films, marketing videos, and soft tunes for improving sleep quality. Overall, background music is an essential component of modern infrastructures, contributing to effective marketing, consumer engagement, and business success.

The Background Music Market encompasses various sectors, including Retail, Hospitality, Healthcare, Entertainment venues, and the Corporate sector. Ambient music and audio content play a significant role in these industries, enhancing customer engagement, creating a modern infrastructure, and providing a value-added experience. TouchTunes and other music streaming services offer digital subscription-based music for retail stores, cafes & restaurants, leisure & hospitality, and public organizations. In retail environments, background music sets the tone for a soothing shopping experience, complementing consumer relationships and product offerings. In hospitality and entertainment venues, music adds to the ambience and contributes to a positive mood, reducing stress, tension, nervousness, and anxiety. The AV system is crucial for delivering music and visual content, with multiple speakers and digital broadcasts creating a consistent and high-quality listening experience. Background music is also used in various settings like fitness centers, housing buildings, and elevators to improve productivity, motivation, and overall atmosphere. Value-added options, such as personalized traveling playlists and recordings for virtual spaces, cater to younger demographics and tourists, creating a more experience. Soft tunes are used in fitting rooms, offices, and study areas to improve concentration and creativity, while upbeat music can boost performance and energy levels. In summary, background music plays a multifaceted role in various industries, from enhancing the shopping experience to creating a positive working atmosphere, and is an essential component of modern business strategies.

Redken Signs Sabrina Carpenter as Celebrity Ambassador

Please, please, please join Redken 5th Avenue NYC in welcoming international superstar Sabrina Carpenter as the brand’s first-ever Global Ambassador.

Currently reaching a fever pitch in her career, the singer and actress took the world by storm this year, releasing not one, but two, undisputed songs of the summer. Her singles “Espresso” and “Please Please Please” reached #1 on the Spotify global chart and #1 on the Billboard Hot 100 chart, respectively. Her much-anticipated second album, Short n’ Sweet, which was released on August 23rd was one of the biggest global debuts of 2024 and debuted at #1 on the Billboard 200, while her already sold-out tour global begins September 23rd.

And now, the global icon embarks on her first-ever haircare partnership. The destined collaboration was born and bred in the salon throughout Sabrina’s rise to fame – she has been a longtime lover of the esteemed professional haircare brand, attributing her signature blonde exclusively to Redken’s Shades EQ, the #1 demi-permanent hair gloss worldwide. Sabrina’s blonde bangs and bouncy style have captivated consumers around the globe, a trade secret her longtime hairstylist, Scott King, and colorist, Laurie Heaps, both credit to Redken. Scott and Laurie have also joined the Redken professional talent roster.

No stranger to being in the spotlight, Sabrina will also appear in advertising efforts across out of home, television, programmatic, and social media for the L’Oréal-owned brand. Redken has also come on board as an official partner for her upcoming 29-city Short & Sweet US tour.

“Summer may be coming to an end, but things are just heating up for us. We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family. She’s been dominating all global music charts over the past several months, and we simply can’t stop singing along to her latest singles. Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout. This is our biggest partnership to date, and we couldn’t be more excited. Sabrina’s unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values. We can’t wait to reveal our first campaign. This is a true collaboration, highlighting Sabrina’s unique aesthetic and Redken’s professional legacy. Trust me when I tell you to watch out for a big bang!” Severine Breton, Redken Brand President.

“Beauty and especially my hair is a big part of my identity,” says Carpenter. “I’ve always dreamed of partnering with a hair brand and waited to find the right partner.  It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”

Directed by Jacob Bixenman and photographed by Cass Bird, Sabrina’s first campaign for Redken’s cult-favorite Acidic Bonding Concentrate collection will launch on September 19th with additional campaigns spanning both consumer and salon professionals to come. Visit Redken.com and follow Redken on Instagram and TikTok to stay up to date on all things Sabrina Carpenter x Redken.

Eric Clapton’s Crossroads Guitar Festival 2023 Live Album & Concert Film Out November 29

Chronicling a landmark moment for blues guitar and music in the 21st century, Eric Clapton will release the new live album and concert film Eric Clapton’s Crossroads Guitar Festival 2023 on November 29, 2024. It will be available in various configurations, including 4CD/2Blu-Ray, 6LP Vinyl, 2DVD, and Digital (streaming & Dolby ATMOS mix). Pre-order/Pre-save HERE.

Last year, Clapton hosted and curated the seventh installment of his Crossroads Guitar Festival on September 23 and 24 at the Crypto.com Arena in Los Angeles, CA. It notably marked the event’s return after a four-year break, selling out the iconic arena on both days. Once again, Clapton carefully assembled a powerhouse cohort of influential guitarists representing various eras and styles. The impressive lineup boasted Joe Bonamassa, Clapton, Gary Clark Jr., Sheryl Crow, Eric Gales, H.E.R., Christone “Kingfish” Ingram, Los Lobos, John Mayer, The Marcus King Band, Roger McGuinn, John McLaughlin, Santana, The Wallflowers, and many more. Not to forget, Bill Murray served as the evening’s “Master of Ceremonies.”

Coming together, the set rotated between blues staples, American Songbook classics, and generational rock ‘n’ roll anthems shocked to life by this elite six-string consortium.

Watch and stream Gary Clark Jr.’s performance of “Habits” HERE.

The initial Pay-Per-View broadcast beamed out the performance to fans everywhere. Now, they can revisit the show on the 2DVD or 2Blu-Ray set. The Festival incited widespread critical applause. Forbes raved, “my God, it was breathtaking,” and Guitar.com summed it up best, “the lineup for this year’s Crossroads Festival could be described as—well, let’s just call it absolutely insane.” Guitar World hailed it as “a six-string celebration.”

Clapton’s Crossroads Guitar Festival continues a legacy of its own, beginning with the first iteration in New York in 1999 and carried through Dallas, TX in 2004, Bridgewater, IL in 2007 and 2010, New York in 2013, and Dallas, TX in 2019. As always, all profits benefited The Crossroads Centre Antigua, a treatment and education facility for chemically dependent persons founded by Clapton.

The Festival has always served as a discovery point and launchpad for artists. Once again, it gathered the past, present and future of guitar music onto one stage for unparalleled musical events.

Founded in 1998, Crossroads Centre Antigua, was created to provide treatment and education to chemically and alcohol-dependent persons, their families and their significant others. Treatment is provided through residential care, family and aftercare programs. The pathway to recovery is founded on the 12 steps and a change in lifestyle. Crossroads Centre Antigua, also operates a halfway house in Antigua called the Bevon House and facilitates various ongoing recovery initiatives on the island of Antigua and in the Caribbean. For more information, visit www.crossroadsantigua.org.

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That Eric Alper
6-time nominee for Publicist of the Year during Canadian Music Week, a 16-time JUNO Award winner overseeing PR campaigns, and have also been truly honoured to work with some of the biggest and most important artists of our time.

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