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That Eric Alper

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How Podcasters, Radio Stations And Other Audio Brands Can Master Social Media

Aug 5, 2015

How can audio brands master social media?

What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers?

Jaclyn Johnson answer these and many other questions at hivio 2015.

Jaclyn is one of Forbes’ “Top 30 under 30.” Her company, [NO SUBJECT], is one of the go-to marketing, influencer and events agencies in Los Angeles, servicing brands such as Nasty Gal, Levi’s, Sprint, Baxter of California, Urban Decay and more.

Jaclyn has a keen understanding of what millennials desire, the importance of wrangling influencers, and how to put all that together in a potent social media strategy.

Among the questions host Mark Ramsey asked Jaclyn:

What is [NO SUBJECT] and Create and Cultivate?
Create and Cultivate is launching a podcast? Why a podcast?
Audio for you is part of something larger. You focus on offline and online connection. Why?
Millennials – what do marketers need to know?
What are the ingredients for an effective social media strategy? What are the key steps?
What do we get WRONG about social media?
In audio, lots of social media activity is self-promotion. You base your social media efforts on storytelling. Describe that difference and why it matters.
Influencers – who are they and why do they matter?

Lots of the advice followed by radio stations and others when it comes to social media is wrong. Find out why.

Watch this video:

YouTube Gets A New Look For Your Desktop

Aug 5, 2015

Does YouTube look different to you today? If you’re noticing that the YouTube player on the desktop seems to have a sleeker look-and-feel, then you’ve probably spotted the update YouTube has just rolled out. The company launched a new HTML5 video player for desktop users, which now features a transparent control bar that disappears when you’re not using it, as well as updated buttons and drop-down menus.

The revamped player, spotted by the Google Operating System blog, has been in testing for around four months.

With the changes and the disappearing controls, the YouTube player on the desktop now operates more like it does on mobile devices. However, as part of the update, the “Watch Later” button has been removed from the control bar. The buttons on the new player are also larger, while the drop-downs for speed and quality also look to be more mobile-inspired, the blog noted at the time of the initial tests.

New player: top; Old player: below

The updates, while minor in the grand scheme of things, come at a time when more people are watching YouTube on their phones than ever before. The company recently noted that, on mobile, YouTube is now seeing average session times of over 40 minutes, which is up more than 50 percent over last year. Meanwhile, growth in “watch time” on YouTube is now up 60 percent year-over-year – which is the fastest growth rate it has seen in two years.

Via TechCrunch

Watch 22-Minute Doc on Toronto Radio Station CFNY-FM: Ain’t Your Average Radio Clone

Aug 5, 2015

What happened in the late 1970s, that made Toronto’s CFNY FM (today branded as: 102.1 The Edge), Canada’s most influential alternative rock station? Karim Mosna, a 21 year old self-professed radio junkie posed the question to the personalities behind the station: Rock and Roll Hall of Fame inductee, David Marsden (CFNY’s station manager), radio and music guru, Alan Cross and several others from The Spirit of Radio era at CFNY FM. This was one of the greatest stations in the world, and still on the cutting edge of new music.

The 22 minute documentary, CFNY FM: ain’t your average radio clone is the first to provide a glimpse into the creation and ideology of the legendary radio station.

SiriusXM Town Hall with U2: Bono, The Edge, Adam Clayton and Larry Mullen, Jr. answer fan questions

Aug 5, 2015

During a night off from their eight-night, sold-out residency at Madison Square Garden, legendary Irish rockers U2 sat down with a select group of SiriusXM subscribers for a Town Hall series Q&A in our New York City studios. Not only did these lucky subscribers get the once-in-a-lifetime chance to be inches away from their music heroes, but the band surprised all by also inviting them to attend their sold-out show on July 30.

Throughout the evening, Bono, The Edge, Adam Clayton and Larry Mullen, Jr. answered questions about their celebrated career — starting with the early days of the band when bassist Adam Clayton was their manager and The Edge’s mother was the first U2 roadie, to the future of music streaming and distribution to their most recent album Songs of Innocence, it’s forthcoming counterpart Songs of Experience and their current tour iNNOCENCE + eXPERIENCE Tour 2015.

The SiriusXM Town Hall with U2, hosted by SiriusXM’s Jenny Eliscu, will air nationwide on Friday, August 7 at 6 p.m. ET on The Spectrum, via satellite on channel 28 and through the SiriusXM App on smartphones and other connected devices, as well as online at siriusxm.com. The Town Hall will also air on all inactive radios on SiriusXM’s Preview channel, Sirius channel 184 and XM channel 1. See complete list of air times below.

What you’ll hear is the iconic band in an uncommonly intimate setting, responding to fans’ and Eliscu’s questions. Asked about the connection between Songs of Innocence and the upcoming Songs of Experience, Bono explained the philosophies behind the two albums for which the tour was named, summing them up with two lines.
“The philosophy of the first album is probably best contained in a line from our second album October in a song called Rejoice. And the line is, ‘I can’t change the world, but I can change the world in me.’ That was the position that I think we felt when we were in our younger times,” he explained. “For Songs of Experience, it’s a different line — it’s in [the song] Lucifer’s Hands, which is an outtake that really has both innocence and experience in it – and it has the line, ‘I can change the world, but I can’t change the world in me.’

Bono continued: “So the thing is, when we were younger, we were fighting very much with the physical world and trying to make it a better place, trying to fight when we would see injustice wherever it raised its head. Whereas in the ‘90s we made a kind of a change, and we started fighting perhaps more interesting enemies, the ones that you find in your own life, in your own heart — the hypocrisy of the human heart is great material — and just finding those kinds of enemies, you know, it’s the world in you rather than the exterior world.”

The Spectrum
August 7 @ 6 pm ET & 9 pm ET
August 8 @ 11 am ET, 3 pm ET, 6 pm ET & 10 pm ET
August 9 @ 9 am ET, 3 pm ET & 7 pm ET
August 10 @ 8 am ET & 4 pm ET
August 11 @ 7 am ET & 8 pm ET
August 12 @ 6 am ET & 5 pm ET

1st Wave
August 9 @ 1 pm ET & 5 pm ET
August 10 @ 9 am ET
August 11 @ 9 pm ET
August 12 @ 12 pm ET

After the broadcast, “SiriusXM’s Town Hall with U2” will be available on SiriusXM On Demand for subscribers listening via the SiriusXM App for smartphones and other mobile devices or online at siriusxm.com. Visit www.siriusxm.com/ondemand for more info on SiriusXM On Demand.

The Best Album Covers Found This Week

Aug 4, 2015

…and when I say best, I mean strangest.

Chris Hardwick Auditions For The Fantastic Four And It Doesn’t Go Well

Aug 4, 2015

Chris Hardwick hosted a dating show in the 1900s, and now he’s auditioning to be the less-than-welcome fifth member of the Fantastic Four. See “Fantastic Four” in theaters August 7.

The quest for the best autographer, celebrity-division, has been solved. Congrats Mark Hamill!

Aug 4, 2015

The quest for the best autographer, celebrity-division, has been solved. Imgur user raggedrabbit has shared a collection of classic Star Wars trading cards signed by Mark Hamill (Luke Skywalker).

Ty Inc. Creates A ‘Cecil the Lion’ Beanie Baby In Memory Of Beloved Lion

Aug 4, 2015

Ty has pledged 100% of profits from the original sale of their new “Cecil The Lion” to WildCRU, the Wildlife Conservation Research Unit of University of Oxford in Oxford England. “Hopefully, this special Beanie Baby will raise awareness for animal conservation and give comfort to all saddened by the loss of Cecil,” said Ty Warner. The mission of WildCRU, founded at the University of Oxford in 1986 by Prof David Macdonald, is to achieve practical solutions to conservation problems through original scientific research. WildCRU’s work spans many species in many countries around the world. David and Dr Andrew Loveridge set up the Hwange lion study in Zimbabwe in 1999 and it is one of the longest running and most detailed lion conservation projects in Africa.

Elephants Get Hold Of A GoPro Camera, And You’ll Never Forget The Results

Aug 4, 2015

Up close and personal just took on a whole new meaning with these big guys. It’s safe to assume these elephants will never forget their first encounter with a GoPro.

Paul Scheer Is Recreating ‘TRL’ Episodes On His YouTube Channel

Aug 4, 2015

Paul Scheer is back with another recreation of a beloved talk show. This time it’s Carson Daly’s MTV show “Total Request Live.” Like “ArScheerio Paul,” this will be a recreation of TRL episodes, with comedians portraying musical guests that have appeared on the show. Check out other episodes here.