With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power.
For publishers, marketers and site owners, this is especially important because Facebook is the leading driver of social referrals to sites across the web. Also, surprisingly, over the last year, Pinterest has been giving Zuckerberg and company a run for their money as the #2 source of social referrals.
In the 3rd Quarter 2014 edition of the Shareaholic Social Media Traffic Report, we take a look at how much traffic each of the 8 most popular social networks sent publishers’ way. The data reveals “share of visits,” a percentage of overall traffic — direct traffic, social referrals, organic search, paid search, etc. — sites received, for Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google Plus, YouTube, and LinkedIn.
This June, Facebook delivered nearly a quarter of the total visits sites around the web received. While its share of traffic has marginally shrunk since then, the ubiquitous social network still drives 4x more traffic than Pinterest.
Section I: Social Referrals Over Q3 2014
Our first chart observes “share of visits” for each social network over the months of June, July, August, and September 2014. The final column quantifies how much each social platform’s share has changed from June (end of Q2) through September (end of Q3).
Of the eight social networks tracked, only two — LinkedIn and Google Plus — drove a greater share of traffic at the end of Q3 than they did at the end of Q2. The other six each saw their share of traffic decrease slightly, between 1.03 – 0.01 percentage points.
This just in: social media marketers have done more than just walked away from using YouTube for video content – they have sprinted. And where have they gone? Straight out of the grasp of Google and into the outstretched arms of Facebook.
One of the most interesting data pulls we have done in a long time shows that YouTube is coming under increasing pressure to maintain its status as the major distributor of video content. Marketers are increasingly turning to Facebook for video content – opting away from the YouTube-first, Facebook second approach that was so common.
Socialbakers analyzed over 180,000 Facebook video posts across 20,000 Facebook pages – here’s what we found.
Back in 2012, marketers were not even considering alternative options for sharing video content on Facebook. The standard process was to create a video, publish it to YouTube and share it via Facebook. However, the recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.
Record companies’ total investment in A&R and marketing tops US$4.3 billion annually and more than US$20 billion over five years, according to IFPI’s Investing in Music report
Labels’ investment in A&R and marketing up from 26 to 27 per cent of industry revenues over the last two years
Report unveiled at ‘Friends of Music’ evening for MEPs in Strasbourg hosted by IFPI chairman Plácido Domingo
Record companies remain the engine room of the global music industry, investing US$4.3 billion annually in artists and repertoire (A&R) and marketing, according to a new report from IFPI on the changing face of the music business.
Labels remain the primary investors in artists, investing 27 per cent of their revenue in A&R and marketing, up from 26 per cent in 2011. Over the last five years it is estimated that record companies worldwide have invested more than US$20 billion in A&R and marketing.
More than 7,500 artists were signed to major labels’ rosters in 2013, with tens of thousands more on independent labels. One in five artists on labels’ rosters is a new signing, highlighting the role of fresh talent as the lifeblood of the industry.
Record companies invest a greater proportion of their global revenues in A&R than most other sectors do in research and development (R&D). Comparisons show music industry investment in A&R (16%) exceeding the R&D investment of industries including software and computing (9.9%) and the pharmaceutical and biology sector (14.4%) .
Investing in Music is published today by IFPI, representing the recording industry worldwide, in association with WIN, representing independent labels internationally. It is being launched at a ‘Friends of Music’ event for MEPs in Strasbourg hosted by IFPI and its chairman Plácido Domingo.
With fresh data and several case studies, the report outlines the evolving and enduring partnership between labels and artists in the digital world.
Frances Moore, chief executive of IFPI, says: “Investing in Music highlights the multi-billion dollar investment in artists made every year by major and independent record labels. It is estimated that the investment in A&R and marketing over the last five years has totalled more than US$20 billion. That is an impressive measure of the qualities that define the music industry, and which give it its unique value.”
Alison Wenham, chair of WIN, says: “Most artists who want to make a career from their music still seek a recording deal. They want to be introduced to the best producers, sound engineers and session musicians in the business. They need financial support and professional help to develop marketing and promotional campaigns.”
The report features data from record companies and case studies from around the world, including studies on Ed Sheeran, 5 Seconds of Summer, Lorde, MKTO, Negramaro, Nico & Vinz, Pharrell Williams and Wei Li-An.
Other highlights of the report include:
The costs of breaking an artist in a major market remain substantial at between US$500,000 and US$2 million. The cost typically breaks down as payment of an advance (US$50,000-350,000), recording costs (US$150,000-500,000), video production costs (US$50,000-300,000), tour support (US$50,000-US$150,000) and marketing and promotional costs (US$200,000-700,000).
Record companies invest in local talent and break them to a global audience. The recording industry is global in scale and exports artists internationally; but it heavily invests in local repertoire. In 12 of its leading markets, local repertoire accounts for more than 70 per cent of the sales of the top 10 albums.
Live performance has not replaced recordings as the driver of the music industry.While record companies invest US$2.5 billion in A&R, there is little evidence of such substantial investment in new music coming from any other source. All of the five top grossing live tours of 2013 were by artists who first released albums nine or more years previously, with one group having recordings going back 50 years. Few artists can achieve a scalable, sustainable music career without producing recorded music.
Unsigned artists want a record deal. Research conducted with the Unsigned Guide in the UK found 70 per cent of unsigned acts wanted a recording contract. The top drivers for wanting a recording contract are marketing and promotional support (76%), tour support (58%) and getting upfront financial support in the form of an advance (45%).
Brand partnerships and synch deals have grown in importance. A recording deal unlocks a range of different revenue streams for artists and labels. These include a new generation of brand partnership and synchronisation deals, involving the use of recordings in TV, film, games and adverts.
GLOBAL A&R AND MARKETING INVESTMENT:
2013
A&R
US$2.5bn
A&R as % of revenues
15.6%
Marketing
US$1.8bn
Marketing as % of revenues
11.4%
Total investment (A&R + marketing)
US$4.3bn
Total investment as % of revenues
27.0%
Total industry revenues
US$16.1bn
Source: IFPI. A&R spend includes advances, recording and origination, video costs, tour support and staff overheads. Marketing spend includes TV advertising, co-op marketing and online marketing/promotion.
Alec Baldwin sits down with Ira Glass to compare notes on interviewing, the afterlife, and how to find one’s voice – with a microphone or a camera lens. Now the veritable kingmaker of public radio, Glass has revolutionized nonfiction storytelling by using a voice that’s personable, modest, and emotionally engaged. In this extensive interview, Glass lays it all out: politics (he’s a Democrat; finds the left insufferable), religion (went through Hebrew school; done with it), fact-checking (you can never be too careful), and that dog who went as him for Halloween.
Yesterday afternoon around 3:00 p.m. 41-year-old Bob Dylan superfan Fredrik Wikingsson walked into Philadelphia’s Academy of Music, took a seat in the second row and prepared to watch his hero play a concert just for him. “At this point I still thought I was about to get Punk’d,” he says. “I thought some asshole would walk onstage and just laugh at me. I just couldn’t fathom that Dylan would actually do this.”
The incredible concert was part of an ongoing Swedish film series Experiment Ensam (Experiment Alone), where people experience things completely alone that are usually reserved for large crowds. Past films focused on lone people at comedy clubs or karaoke bars. The filmmakers thought a lot bigger for this one and made arrangements with Dylan’s camp for the private show, paying him an undisclosed amount of money. “I have no idea how much it was,” says Wikingsson. “But it was probably more than he gets for a normal gig.”
Wikingsson’s private Dylan show was filmed by eight cameras, and a 15-minute documentary of the event will hit YouTube on December 15th. “Fans might detest the fact that I’m sitting there,” he says. “But it’s going to be really cool and great looking. The sound was just incredible.”
Pitchfork: As someone who’s maintained a creative lifestyle for about 30 years now, what advice would you give to someone who’s considering that path now?
JC: One of the problems of our modern world is that there’s a lot of things to work through, but, at some point, everybody should take a pause from that and make something, so that it’s not just all one-way traffic. Human beings aren’t meant to be solely consumers—eventually, something has to come out. Otherwise, I don’t really see what the point of all that consumption is. The idea behind watching things and listening to things is that it stirs something within you, and hopefully that will stimulate you to then create your own thing.
I love the Internet, but it’s hard not to get lost in it. It’s not like a book where you start and get to the end. It’s like we’ve found a way to encapsulate all of human knowledge within one thing only to learn that you can’t do that. It’s an overabundance of information. Ultimately, it must be quite tough to be confronted with that. If you wanted to be a creative person and you are confronted with the sum product of mankind’s creativity up to this moment in history, that’s pretty daunting, like, “Where can I fit my voice in amongst all that?”
Pitchfork: Yeah, the idea of making something new can seem pointless because you know it’s going to be thrown on top of this endless pile of stuff.
JC: What people have to make sure of is that they’re not replicating something that already exists. You really have to ask yourself: “Is there a point in me doing this? Has this already been said before? Is this moving things along or is this just adding to the giant pile of junk that’s already there?” Social commentators give this kind of idea names like “cultural gridlock,” where things like music don’t seem to be developing so much. It’s not like the music of 1994 is that different than the music of 2014—and that’s 20 years worth.
But I believe that humans adapt to circumstance. The Internet is quite an unprecedented circumstance, so it’s going to take people a while to get their heads around it. You read things about writers, for instance, who get computer programs so that they can’t surf the Internet when they’re supposed to be writing. People are learning that you’ve got to find some way of shutting things off in order to give your own mind a chance to produce something. It’s interesting that most gadgets are called “iPhone” and “iPod,” with that “i” prefix, which is ego. But most creativity is not ego-led—a lot of it comes from the unconscious. So if you’re always checking your email or updating your Instagram profile, you’re not just looking out the window, daydreaming. You’ve got to let the subconscious in—that’s my main message to the world. I sound like I’ve been reading too many self-help books, don’t I?
At 14 years old, the same year she signed her first song publishing deal in Nashville, Taylor Swift was a natural on camera.
She and some classmates had to put together a video project, so they came up with a fictional company called Paco’s Paradise Smoothies and made a commercial for it. Swift gets the indispensable role of “Island Girl 1.”
I’m not even going to tell you when she comes in – you’ll know.
This is part 29 of an ongoing series where the kind folk of the music business reveal their favourite album of all time.
Ask people in the music industry the seemingly simple and straightforward question, “What is your favourite album of all time?” and you’ll find that it’s not always easy. After all, my industry peers listen to hundreds of albums a month – thousands of songs during that time. Because the question isn’t the best album of all time – the one that’s made them the most money in sales – but the one release they personally can’t live without, that one title they have two copies of in several formats, in case one breaks. It’s also about that album that for them has the best back stories and the one that has the most meaning in their lives.
Terry Makedon, Editor In Chief of T-Mak World The Dark Side Of The Moon, Pink Floyd
With no hesitation and no doubt in my mind, Pink Floyd’s The Dark Side Of The Moon is the answer. There is clearly a reason why it has sold almost 50 million copies and has been on the Billboard charts for 30 years. If I had a way to prove it, I would bet anything that this album will still be considered a masterpiece 300 years in the future much like we consider Beethoven or Mozart compositions in the same regard. There will be tribute bands trying to accurately reproduce the sounds that Pink Floyd laid down and there will be discussions about how the topics are relevant then. The production techniques of this album are so far ahead of their time that even now most albums can’t come close to the chilling effects and clarity of sound on Dark Side Of The Moon. The album cover is so iconic that it defines the Pink Floyd brand and sets the standard for album covers. Although musically the album is excellent, it are the lyrics and concepts that Roger Waters laid out that take it to a different level.The record gives a bitter description of human mortality in “Time” with a dire warning to not waste your finite time in this world. Greed and commercialism are what “Money” deals with and the wordless “Great Gig In The Sky” always induces goosebumps. Us and Them is a powerful song about war and the manipulation of the masses by those in power. This album has been the soundtrack of my life, and has been with me everywhere – I have a 30+ year tradition that I still follow to this day. Every time I am on vacation at a beach I will put on headphones and start up The Dark Side Of The Moon and spend 43 minutes staring at the waves rolling into the sand and somehow become one with the music. Trippy – but it is Pink Floyd after all.
Dustin Jansick, Editor-in-Chief, Way Too Indie Punk in Drublic, NOFX
1994 was a great year for music. The year included gems like Weezer’s “Blue Album”, “Roman Candle” by Elliott Smith, and one of my favorite Built to Spill albums, “There’s Nothing Wrong with Love”. It was also the year NOFX released their fifth album “Punk in Drublic”. While the formerly mentioned albums might have more play counts in my iTunes library, the latter had the greater affect on me. This album tackles political topics, racial issues, and even some religious satire. But most importantly, “Punk in Drublic” contains good ol’ fashion punk rock–aggressive guitar riffs, energetic drum beats, and deviant attitude . It’s a complete album from front to back, beginning with the explosive song “Linoleum” and ending with the serene melody of “Scavenger Type”. And it’s best when listened to from start to finish. Which is easy to do since most songs are about two minutes long (don’t be fooled by that seven minute song at the end, most of the runtime is due to the hidden track). “Punk in Drublic” may not be the perfect album nor the one I listen to the most, but it’s one that I never get tired of hearing.
Ian T. D. Thomson, Host of the 7 Deadly Songs, CJUM 101.5 Crack the Skye, Mastodon
I was 16 years-old when I first heard of Mastodon. In a copy of Rolling Stone magazine, I was introduced to the bearded band and Brent Hind’s gnarly tribal face tattoo. I was immediately sold. I set out to purchase their latest album, without hesitation and without hearing a note of their music.
I don’t consider myself a massive metal fan. You won’t see me in a mosh pit and I certainly don’t know all the detailed sub-genres of the field (Deathgrind anyone?). Yet, Mastodon’s Crack the Skye is an album I don’t think I will ever grow tired of. This gargantuan 7-song concept album by the Atlanta quartet has a concise fluidity from track to track, yet each song feels like an adventure. One is truly sent on a wild ride through space and time with a storyline I still don’t think I fully comprehend (I believe it is about a man is space sucked into a wormhole and then put in the body of Rasputin?) To me, it really opened a wide range of possibilities of what an album can be, despite boundaries placed by its developed genre. The ability to play complex, hard, loud or fast riffs on distorted guitars and drums often defines metal, however this can sometimes limit what emotions can be portrayed. In the process, emotion and “soul” on a metal track can sometimes be lost or simply seen as “2-dimensional”. On Crack the Skye, Mastodon is able to pair sincere emotional displays with intense musical arrangements, giving metal fans their melodic complexity as well as a brand-new listening experience. While the initial purchase may have been an impulse buy, it is still probably one of the best musical purchases I have made. I still find myself coming back to this album with a new appreciation for the music and it’s the tracks.
Ian Gregg, Director of Programming at CFUR Radio, Prince George BC You’re a Woman, I’m A Machine, Death From Above 1979
I first heard the single “Romantic Rights” on a late night Much Music show, around the time of night when tracks outside of the top 40 started to play. Rage Against the Machine were under my belt, but a lingering naivety on things like Darude and mainstream rap muddled with my taste as well. I couldn’t figure out what I heard, though I knew I liked it. How was that much sound coming form two people? How was this “rock” song so complex? It wasn’t heavy metal, it wasn’t rock, it wasn’t anything but good. When I tracked down the album after ages of scrounging through northern AB record sellers, I prioritized the purchase above all else, and was quickly rewarded. Romantic Rights became the tip of the iceberg as the rest of the album crashed through my headphones. The rest of my life has been forever better.
A French bulldog, Pierre, was only nine weeks in this video, and had never jumped off the couch before. He decided that this was the day he would attempt it, and he does it like a boss.
