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Halestorm And Three Chord Unleash New Bespoke Bourbon

Three Chord Bourbon is excited to announce the release of its second custom collaboration with Grammy-winning rock band Halestorm, as part of their exclusive Backstage Series. This special edition once again pairs the innovative vision of Halestorm with the mastery of Whiskey Maker Ari Sussman to create a one-of-a-kind bourbon experience that seamlessly blends the arts of music and whiskey making.

In this latest release, the band worked with Ari Sussman to select a blend of straight bourbons from Tennessee and Indiana. These carefully chosen whiskeys, characterized by their easy-drinking yet complex profile, boast rich notes of baking spices, dark sugars, and roasted nuts. What sets this bourbon apart is its subsequent aging in a barrel that previously held “Cherry Bounce”—a unique spirit infused with cherries, whiskey, and baking spices. This additional maturation ensures the bourbon picks up subtle cherry notes, creating a harmonious fusion of flavors that mirrors Halestorm’s ability to blend diverse musical influences into their celebrated sound.

“We are thrilled to embark on a second collaboration with Halestorm for the Three Chord Backstage Series. Halestorm’s dedication to their craft and raw musicality perfectly align with the essence of the Three Chord ethos. This release channels the genuine spirit and energy that both Halestorm and Three Chord embody.” – Neil Giraldo, Three Chord Bourbon Founder.

The label for this special release features cherry blossoms, a nod both to the whiskey’s unique finishing process and an iconic jacket worn by lead vocalist Lzzy Hale. The inclusion of cherry blossoms symbolizes the delicate yet impactful blend of flavors that make this bourbon a standout in the Three Chord lineup.

Inspired by this release, Lzzy Hale wrote the following poem that can be found on the back label:

“In this moment of purgatory
In between Life and Death,
Beauty and violence
Survival and struggle
And Rock and Roll
I will savor the flavor, and let it dance on my tongue for as long as I can
Just to taste the sweet before the sting.”

Whether you’re a long-time bourbon enthusiast or a dedicated Halestorm fan, this limited release promises to deliver a spectacular sensory experience that you won’t want to miss. Celebrate the marriage of rock and bourbon with this distinctive blend that captures the heart and soul of both worlds.

Halestorm’s 2024 Backstage Series Release is now available for Online Pre-Order   https://halestorm.mashnetworks.co/

Three Chord will be announcing another 10 releases in the 2024 Backstage Series line-up throughout the remainder of the Summer.

Vans Announces “Always Pushing” A New Approach to Global Storytelling

Ask any skater: the good stuff happens when you push the limits in pursuit of progression. When you engage in constant forward motion, honoring and respecting tradition but building on it as you go. This fiercely forward-thinking ethos — in skateboarding, art, music and everything in between — is at the heart of Vans’ longstanding “Off the Wall” mindset and at the core of Vans’ new approach to storytelling launching with “Always Pushing.”

“Always Pushing” is an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture – and, by extension, popular culture – forward since Vans was founded in 1966. It’s a call to action to the Vans community to create the future they want to see and push culture in the direction they want it to go.

In support of this creative charge, Vans has tapped a wide array of creatives that embody the “Always Pushing” ethos. “Always Pushing” is a tapestry of content that spans cities worldwide, from Paris to LA and Tokyo. It was developed in partnership with ALEX/2TONE, a creative director, director, visual and graffiti artist, and designer who’s the creative force behind — and co-founder of — legendary LA streetwear brand Born X Raised. Joining him are Vans Skate team riders Lizzie Armanto, Elijah Berle, Mami Tesuka, Zion Wright, Willow Voges Fernandes, Hugo Westrelin, Tania Cruz, Rio Morishige, Beatrice Domond, Curren Caples alongside skate legend Tony Alva, rap duo Paris Texas (who soundtracked the campaign), photographer and Vans Brand Curator Atiba Jefferson, artist Jahlil Nzinga and a wide array of global skateboarders, BMXers, and creatives who embody the “Always Pushing” ethos through their commitment to fearless progression.

“Our mission is to inspire and empower our consumers to live ‘Off The Wall,’ embodying the relentless determination to push things forward,” shares Drieke Leenknegt, Vans Global Chief Marketing Officer. “This progress is fueled by partnering with athletes and creatives who bring unique perspectives to the forefront and inspire the next generation in how they view the world differently.”

Launching today with one hero story and thematic extensions through fall, “Always Pushing” brings Vans mission to life with all the optimistic, irreverent, and free-spirited moments that capture the collective attitude of Vans’ global community. Hyperlocal and unique media plans will bring the stories to fans and newcomers worldwide during cultural milestones across fashion, as seen with the OTW by Vans experience in Paris this past June, iconic sports moments scheduled this summer, highly anticipated cinema releases, and The Bunt Jam – seamlessly integrating Phygital experiences. Through close partnerships with social platforms, we use data to enhance our creativity, not replace it, ensuring our message resonates authentically at every touchpoint.

Special products, events, and experiences supporting the “Always Pushing” anthem will be rolled out in the summer and fall of 2024, starting with The Bunt Jam — a weekend of music and skateboarding — in Toronto on July 19 and 20. Visit vans.com for more information.

Skullcandy Launches Dime Evo: The Ultimate Audio Sidekick

Skullcandy announced the all-new Dime Evo, the ultimate audio sidekick, featuring big sound, all the must-have features, and a unique slide-out case with a built-in clip for unparalleled portability. The new earbuds will begin selling July 16 for $49.99 MSRP on Skullcandy.com and at select retailers.

“We’re excited to introduce our new everyday carry earbuds that you’ll never want to leave home without. The case easily clips to backpacks, key rings, or pants to keep your music or media close at hand,” shared Justin Regan, VP of Marketing at Skullcandy. “Packed with easy-to-use features and on-the-go convenience, Dime Evo earbuds are primed for any situation—just ‘Clip it and Rip it'”

Dime Evo is a portable powerhouse for big sound on the move. With IPX4 water-resistance, 36 hours of battery life, and rapid charge, it’s ready for any adventure. Google Fast Pair for Android and Auto Connect make pairing simple and straightforward. Multipoint pairing makes multi-tasking a snap, and a simple button press on either bud gives users full control of calls and media. The Skullcandy App allows for personalizing Dime Evo, enabling selection of a preset EQ or customization of preferences, including adjusting Stay-Aware Mode to tune into surroundings according to preferences.

Tech specs tied to Dime Evo include:

Skullcandy Dime Evo True Wireless Earbuds – $49.99 MSRP

  • Up to 36 Hours Battery Life – 8 hours in the earbuds, 28 hours in the charging case
  • IPX4 Sweat and Waterproof – Worry-free durability for any adventure
  • Rapid Charge – A quick 10 minute charge gives you 2 hours of playtime
  • Adjustable Stay-Aware Mode – Make necessary audio adjustments to stay alert and hear surroundings
  • Clear Voice Smart Mic – Experience a reduction in background noise to ensure calls are crystal clear
  • Preset & Custom EQ Modes – Adjust your EQ or create your own custom EQ modes
  • Customizable Button Functions – Personalize your earbuds by customizing your controls via the Skullcandy app
  • Google Fast Pair – Seamlessly pair to your Android device every time you take your earbuds out of the case
  • Noise Isolating Fit – Ergonomic, ovalized design provides all-day comfort and a noise-isolating fit
  • Skullcandy App Compatibility – Enables users to dial in their audio experience, including button customization and custom equalizer levels
  • Multipoint Pairing – Seamlessly pair to multiple devices at once, regardless of platform or manufacturer
  • Sidetone – Counteract occlusion, allowing users to hear their own voice more naturally

Guitar Market Projected to Grow by USD 1.84 Billion from 2024-2028

The global guitar market size is estimated to grow by USD 1.84 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 7.02%  during the forecast period. Growing popularity of music-related leisure activities is driving market growth, with a trend towards growing online retailing. However, long replacement cycle of guitars  poses a challenge. Key market players include Armadillo Enterprises Inc., Astha Guitars, B.C. Rich LLC, C. F. Martin and Co. Inc., CorTek Corp., Fender Musical Instruments Corp., G and L Musical Instruments, Gibson Brands Inc., Godin Guitars, HOSHINO GAKKI Co. Ltd., Karl Hofner GmbH and Co. KG, Kiesel Guitars, Paul Reed Smith Guitars, Rickenbacker International Corp., Roland Corp., Schecter Guitar Research Inc., TAKAMINE GAKKI CO. LTD., Taylor Listug Inc., The ESP Guitar Co., and Yamaha Corp..

The global guitar market is undergoing a transformation as consumer behavior and distribution channels evolve. Online retailing is a leading trend, providing unmatched convenience for guitar enthusiasts. This accessibility eliminates geographical restrictions and expands the market to a global audience. Online platforms offer a vast selection of guitars, brands, models, and price ranges, along with comprehensive product information. Many manufacturers and boutique brands sell directly to consumers online, fostering customer engagement and loyalty. Customization options and advanced technology, such as VR and AR, enhance the shopping experience. Online retailers provide educational resources, tutorials, and forums for the guitar community. Price transparency and competition drive demand, leading to potential growth in the guitar market.

The guitar market is experiencing significant growth due to increasing trends in music education programs in school curricula and global schools. Curriculum policies prioritizing music education have led to higher product demand. Musical bands continue to be popular among adolescent population, fueling the leisure activity sector. Online retail platforms like E-commerce, Guitar Center, and others, have made buying musical instruments, such as solid-body electric guitars, acoustic guitars, and pianos, more accessible. Dubai and UAE’s economies, with high internet penetration, have seen a surge in demand for digital music tools and online performances. Commercial music schools and colleges are also thriving. Demographic trends show a rise in rock music, metal, and live music shows, boosting the market. String instruments, including guitars, remain a staple in the musical instrument industry.

The guitar market caters to consumers who value the reliability and quality of branded musical instruments. Vendors prioritize durability in their designs, addressing environmental factors that can impact the longevity of wooden guitars. They use high-grade materials, such as wood and other raw components, to create lightweight and robust instruments. Extensive research and development efforts introduce innovative, long-lasting materials to extend guitar lifespans. Acoustic guitars typically last ten years, while electric guitars can endure for 20-30 years. Despite replacement sales being common in commercial applications, the extended lifespan of guitars limits market growth due to fewer replacements. Manufacturers provide product warranties and guarantees, while adherence to industry regulations ensures durability. The guitar market’s long replacement cycle is anticipated to restrain its growth throughout the forecast period.

In the dynamic music industry, guitar sales face unique challenges. With live music shows on hold due to the pandemic, string instruments like electric and acoustic guitars have seen varying demand. E-commerce and retail stores like Guitar Center adapt, selling six-string musical instruments to students learning rhythm and lead parts for rock and metal genres. Amplification solutions, from small amplifiers to PA systems, remain essential for making guitars louder. Famous musicians’ video conferencing lessons and digital whiteboards fuel online music education. Consumer interest in wood-based guitars, piano, and other musical instruments continues, with premium segment sales strong. Competitors in the market include music schools and hobbies like YouTube, apps, cloud-based systems, and digital sheet music. Sales of guitars, whether acoustic or electric, remain robust, driven by consumer passion for music.

 The Guitar Market is a thriving industry with numerous businesses selling various types of guitars and related accessories. These businesses cater to diverse customer segments, including beginners, hobbyists, and professional musicians. They offer a wide range of products, from acoustic to electric guitars, and provide excellent customer service to ensure customer satisfaction. Successful businesses in this market implement effective marketing strategies, maintain competitive pricing, and offer quality products to stay ahead of competitors.

The global electric guitar market is experiencing significant growth driven by increasing interest in music and rising disposable incomes. Key players like Fender, Gibson, and Yamaha dominate the market, continually innovating to meet diverse consumer preferences. The popularity of online music learning platforms and the influence of rock and pop culture further propel market expansion. Additionally, the growing trend of live music events and concerts contributes to increased demand. With technological advancements and a broadening consumer base, the electric guitar market is poised for sustained growth in the coming years.

Guitar Market: A Vibrant World of Six-String Magic! Discover the enchanting realm of guitar market, bursting with a diverse range of string instruments. From electric to acoustic, these six-string wonders ignite the stage at live music shows, fueling the rhythm and lead of rock and metal bands. The marketplace is a melting pot of e-commerce and retail stores, where consumers connect with their favorite musical instruments. Acoustic guitars, with their rich, resonant sound, are perfect for solo performances or collaborative jam sessions. Electric guitars, on the other hand, amplify the energy with their powerful sound, made louder through small amplifiers or PA systems. Students hone their skills at music schools, inspired by famous musicians showcased on YouTube. In today’s digital age, the guitar market adapts with video conferencing, file sharing, and instant messaging, allowing musicians to connect and learn from anywhere. Digital whiteboards and sheet music offer new ways to explore music theory, while pickups and amplification technology continue to innovate, enhancing the overall sound experience.

Guitar Market: A Thriving Industry of String Instruments and Live Music The guitar market is a vibrant and dynamic industry that caters to the needs of musicians and music enthusiasts worldwide. This market encompasses various types of string instruments, including electric and acoustic guitars, and extends to related accessories such as amplification systems, picks, and strings. Live music shows remain a significant driver of demand for guitars, with both amateur and professional musicians utilizing these instruments in various genres, from rock and metal to classical and folk. The market’s reach extends beyond traditional retail stores to e-commerce platforms, enabling global access to musical instruments. Acoustic guitars, with their warm, resonant sound, continue to be popular choices for students and hobbyists, while electric guitars, with their amplified sound and versatility, dominate the premium segment. The market also caters to the needs of music schools, with digital whiteboards, video conferencing, file sharing, and digital sheet music facilitating online music education. Demographic trends, such as the adolescent population’s growing interest in music and leisure activities, fuel sales of guitars. The market’s growth is further driven by technological advancements, including solid-body electric guitars, small amplifiers, PA systems, and digital music tools. The promotion industry and online performances also contribute to the market’s expansion, with virtual classes and houses of famous musicians offering instruction and inspiration to students worldwide. Competitors in the guitar market include various musical instrument manufacturers and retailers, with Guitar Center being a notable player. The market’s growth is influenced by consumer interest, economic factors, and curriculum policies in global schools and music education programs. The UAE and Dubai, with high internet penetration and a thriving music scene, present significant opportunities for market expansion. In conclusion, the guitar market is a thriving industry that continues to evolve, driven by technological advancements, changing consumer preferences, and the enduring appeal of music. Whether for hobbyists, students, or professional musicians, the guitar remains a beloved instrument that brings joy and creativity to people around the world.

Title: An Aussie’s Guide to Rickys Casino: Down Under’s Ultimate Betting Hub!

By Mitch Rice

Rickys Casino https://rickys-casino.com/ offers a well-rounded experience tailored to the diverse interests of Australian punters. With a dedicated sportsbook and a vibrant online casino section, it caters to both sports enthusiasts and casino lovers equally. The sportsbook covers a wide array of sports including football, cricket, rugby, and horse racing, ensuring that punters have access to the most popular events locally and internationally. In addition to traditional sports, it also features esports betting, widening the scope for a modern audience.

The online casino section is equally impressive, featuring a plethora of games from top-tier software providers. From classic table games such as blackjack, poker, and roulette to a vast selection of slot games, there is something for everyone. The live casino experience further elevates the gaming atmosphere, allowing players to interact with real dealers and enjoy a more immersive experience from the comfort of their own homes.

Regarding legality, Rickys Casino operates under a reputable license and adheres to the strict regulations set forth by Australian authorities. This ensures a safe and secure environment for punters, giving them peace of mind while they engage in betting activities on the platform.

One of the standout features of Ricky Casino is its generous bonuses and promotions for new clients. Upon signing up, new players can take advantage of welcome bonuses, deposit matches, and free spins, making it an attractive option for those looking to maximise their initial deposits. Regular promotions and loyalty rewards further enhance the experience, ensuring that both new and returning players feel valued.

Detailed Description of Bonuses and Promotions

Rickys Casino provides an enticing welcome bonus specifically designed to attract new Australian users. Upon signing up, players can claim a 100% match bonus up to AUD 500 on their first deposit. To be eligible, a minimum deposit of AUD 20 is required. The bonus comes with a 35x wagering requirement that must be met within 30 days. Additionally, new users receive 50 free spins that can be used on popular slot games.

For regular players, Rickys Casino offers weekly reload bonuses, cashback deals, and an extensive loyalty rewards program. Players can earn points with every bet, which can be exchanged for bonus credits or other exclusive perks. These ongoing promotions ensure a continually engaging and lucrative experience for Australian punters.

Rickys Casino’s Sportsbook

Rickys Casino’s sportsbook is a standout feature, boasting coverage of over 30 different sports. This extensive range ensures that the preferences of a wide array of punters are met adequately. Among the most popular sports for Australian punters are football, cricket, rugby, and horse racing. These events consistently draw significant betting activity, reflecting their massive local and international following.

A key advantage of the sportsbook at Rickys Casino is the availability of live broadcasts for major events. This feature allows punters to immerse themselves in the action as it unfolds in real time, enhancing both the excitement and engagement levels. Live betting options are also available, enabling users to place bets as the events progress, which adds a dynamic edge to the betting experience.

When it comes to the quality of odds, Rickys Casino delivers competitive options that often stand out in the market. The odds are updated frequently to reflect ongoing developments, ensuring that punters receive the most accurate and favorable rates possible. This attention to detail in odds-setting further solidifies Rickys Casino’s reputation as a top-notch platform for sports enthusiasts.

Diverse Betting Markets and Types of Bets at Rickys Casino

Rickys Casino offers an extensive range of betting markets, providing punters the opportunity to place wagers on various specific outcomes. Some notable options include predicting the first goal scorer in a football match, the top run-scorer in cricket, the winning horse in a race, the final scoreline in a rugby game, the total number of goals in a football match, and the MVP of an esports tournament. These diverse markets ensure that every punter finds something engaging and exciting.

Rickys Casino also provides multiple types of bets to cater to different betting strategies. Single bets are straightforward and involve placing a wager on a single outcome. Express bets, or accumulators, combine multiple selections into one bet, increasing the potential payout. System bets offer combinations of accumulators, covering various possible outcomes, and increase the chances of winning on multiple fronts. 

In-Depth Review of Rickys Casino’s Online Casino Section

Rickys Casino stands out as a comprehensive and thrilling platform for Australian punters. The selection of games spans across various categories, ensuring that every type of player finds something captivating. Classic table games such as blackjack, roulette, and poker are well-represented, offering both standard and numerous exciting variations. In addition, there is an extensive collection of slot games, including both traditional 3-reel slots and modern 5-reel video slots filled with dynamic features and engaging themes.

One significant highlight of Rickys Casino is the high average Return to Player (RTP) rate, which generally hovers around 96%. This indicates that players are likely to enjoy fair returns and more opportunities to win, enhancing the overall gaming experience. The quality of games is impeccable, thanks to collaborations with top-tier software providers like NetEnt, Microgaming, and Evolution Gaming. These partnerships ensure that the graphics are sharp, the animations are smooth, and the gameplay is uniformly excellent.

Furthermore, the diversity of the games should not go unmentioned. Beyond the robust selection of slots and traditional table games, the live casino segment deserves special attention. It allows players to interact with real dealers and fellow players in real-time, replicating the ambiance of a land-based casino right from the comfort of their own homes. These live games include live blackjack, live baccarat, and live roulette, among others. For Australian punters looking for variety and quality, Rickys Casino’s online casino section is undoubtedly a top-tier choice.

Game Developers On The Platform

Rickys Casino boasts a remarkable lineup of game developers, renowned for delivering high-quality and engaging gameplay experiences. Key among them are industry giants like NetEnt, Microgaming, and Evolution Gaming. NetEnt is celebrated for its visually stunning slots and innovative bonus features, while Microgaming is known for its vast portfolio, including some of the most popular progressive jackpot games. Evolution Gaming leads the live casino segment with its immersive live dealer experiences, including live blackjack and live roulette. These partnerships ensure that Rickys Casino provides top-tier gaming content that keeps players coming back for more.

Convenient and Secure Payment Methods for Australian Punters

Rickys Casino offers a streamlined and secure array of payment methods tailored to meet the needs of Australian punters. Players can choose from popular options including credit and debit cards like Visa and MasterCard, e-wallets such as Neteller and Skrill, and even bank transfers. Each method is designed to facilitate swift and hassle-free transactions, ensuring that players can focus on their gaming experience.

For deposits, the minimum amount stands at AUD 20, making it accessible for players of varying budget levels. Withdrawals are equally user-friendly, with a minimum amount of AUD 50. However, players should be aware of the daily withdrawal limit, which is set at AUD 5,000. This limit ensures efficient financial management while allowing for substantial payouts.

In terms of processing time, withdrawals via e-wallets are typically completed within 24 hours, which is the fastest option available. Credit and debit card withdrawals may take 3-5 business days, whereas bank transfers can take up to 7 business days. This variety in processing times gives punters flexibility in choosing the method that best suits their needs.

The Ultimate Gambling Experience with Rickys Casino App

The official Rickys Casino app provides a seamless and immersive gambling experience for punters on the go. Boasting a sleek and modern design, the app is intuitive and user-friendly, ensuring that even newcomers can navigate effortlessly. The visually appealing interface enhances the overall user experience, making it a joy to explore the diverse offerings of the platform.

The app offers a comprehensive array of services, including the full suite of casino games, sports betting, and live dealer options found on the desktop site. From high-quality slots and classic table games to real-time sports betting and live casino sessions, users are guaranteed a captivating and versatile gambling experience directly from their mobile devices.

One of the key advantages of the Rickys Casino app is its convenience. Users can access their favorite games and betting markets anytime, anywhere, without being tethered to a desktop computer. This flexibility is complemented by fast loading times and smooth gameplay, ensuring uninterrupted entertainment.

Easy Steps for Registration on Rickys Casino for Australian Users

Setting up an account on Rickys Casino is designed to be a straightforward and hassle-free experience, ensuring that players can promptly access the extensive array of gaming options available. By following these simple steps, Australian users can get started quickly and securely.

  1. Visit Rickys Casino Website: Open a preferred web browser and navigate to the official Rickys Casino website. Ensure that the site’s URL is correct to avoid phishing scams.
  2. Click on the Sign-Up Button: Locate the “Sign Up” button, found in the top right corner of the homepage. Click this button to proceed to the registration form.
  3. Fill Out Personal Information: Enter personal details, including full name, date of birth, and contact information. This step ensures compliance with legal gaming age requirements and facilitates communication.
  4. Set Account Credentials: Create a unique username and a strong password. These credentials will be used for future logins, so make sure they are memorable yet secure.
  5. Confirm Residency: Select Australia from the list of eligible countries. This confirmation allows access to payment methods and services tailored to Australian players.
  6. Agree to Terms and Conditions: Read through the terms and conditions of the casino. Tick the box to agree, acknowledging the rules and policies governing the use of Rickys Casino.
  7. Complete the Captcha: To verify that the registration is being completed by a human and not an automated bot, complete the captcha challenge as prompted.
  8. Submit the Registration Form: Click the “Submit” button to finalize the registration process. An email confirmation may be sent to verify the provided email address.

How to Login To An Account 

Once Australian users have completed their registration, they can access the Rickys Casino platform from any device using their login credentials. This flexibility ensures seamless gaming experiences whether on a desktop, tablet, or mobile device. Follow these steps to log in to Rickys Casino:

  1. Open Your Preferred Device: Ensure you have a device with internet access. This could be a desktop computer, laptop, tablet, or smartphone.
  2. Visit Rickys Casino Website or Open the App: Navigate to the Rickys Casino website via a web browser or open the Rickys Casino app on your mobile device.
  3. Click or Tap the Login Button: Locate the “Login” button found in the top right corner of the homepage or on the app’s main screen.
  4. Enter Your Username and Password: Input the username and password that you created during the registration process.
  5. Complete Any Additional Security Checks: Depending on your security settings, you may need to complete additional verification steps, such as entering a code sent to your email or mobile phone.
  6. Access Your Account: Click or tap the “Login” button to access your account. You can now enjoy all the gaming options Rickys Casino has to offer from your chosen device.

New Era Debuts Documentary “The 59FIFTY Story” Celebrating 70 Years of the Iconic Fitted Cap

What began as a style to standardize the professional baseball uniform in 1954 has evolved into a cultural icon. To celebrate the history, legacy, and authenticity of New Era’s iconic cap on its 70th anniversary, the international sports and lifestyle brand created the documentary, “The 59FIFTY Story,” which debuted on Sunday, July 14 at the Capital One All-Star Village in Arlington, Texas.

The trailer was released today on New Era’s social media platforms (@neweracap) with the complete documentary available on July 16 on New Era’s YouTube channel.

Directed by Set Free Richardson and narrated by former Major League Baseball pitcher C.C. Sabathia, the film created in conjunction with MLB interviews celebrities and athletes to highlight how the 59FIFTY fitted cap has shaped sports and streetwear over the last seven decades.

The documentary also tells the story of Harold Koch, son of company founder Ehrhardt and designer of the original 59FIFTY, through interviews with his grandson Chris Koch, the fourth-generation owner and CEO of New Era.

“To see the 59FIFTY cap celebrate its 70th anniversary is a very emotional and proud moment for me personally and for the whole New Era team,” Koch said. “This cap was created by my grandfather in 1954, and I know he would be immensely proud to see this iconic cap’s story being told in a documentary of this quality. The 59FIFTY fitted cap, famous globally for its quality and craftmanship, has empowered creativity and self-expression for 70 years, and for that we are very grateful.”

As the official cap of numerous major sports leagues, including the official on-field cap of MLB, New Era’s 59FIFTY is the cap athletes wear at the most joyous moments of their careers, from draft day to championship parades.

But the authentic style of the 59FIFTY reaches beyond the sports world. The silhouette has been featured in music videos, on red carpets and runways as its influence has grown in culture, fashion, and streetwear spaces.

“While it started as a simple, practical piece of the baseball uniform, the 59FIFTY cap has grown to influence global style, encompassing everything from streetwear to luxury fashion,” said Mark Maidment, Senior Vice President of Brand at New Era Cap. “This documentary showcases that range of influence and how the 59FIFTY has served as a canvas for artists, musicians, and athletes around the world.”

To tell the story of the cultural impact of the 59FIFTY, the documentary features interviews with Spike Lee – whose custom red New York Yankees cap for the 1996 World Series ignited a crossover moment between fashion and sport – along with sports superstars Carmelo Anthony (former NBA All-Star), Jayson Tatum (Boston Celtics) and Jim Leyritz (former New York Yankee).

“To be selected as the director for this film is a humbling honor,” said Richardson. “For me, telling the story of the 59FIFTY and how it connects to New Era, MLB, and culture was a home run! The 59FIFTY changed the hat world on and off the field, and seeing this product endure for 70 years speaks volumes about the brand and its quality. The 59FIFTY — it’s more than just a cap. It’s a symbol of style, identity, and tradition that has left a mark on both sports and culture.”

To further celebrate the 70th anniversary of the 59FIFTY cap and New Era’s roots with professional baseball, the company is partnering with New York Mets first baseman Pete Alonso as he competes in the 2024 T-Mobile Home Run Derby on Monday night. If Alonso hits 40 or more total home runs in the derby, New Era Cap will make a $70,000 donation to The Alonso Foundation, which supports youth, animal welfare, and veterans.

Snoop Dogg and Death Row Records Cannabis Unveil Limited Edition 2Pac Collection

When Snoop Dogg took over Death Row Records (DRR) in 2022 and launched Death Row Records Cannabis in January 2023, he vowed to restore the label to its former glory, championing artists, hip-hop, and cannabis culture. Today, that promise is being fulfilled with the introduction of a limited edition collection honoring one of DRR’s most legendary artists, 2Pac.

2Pac joined DRR in 1995 and swiftly became one of the most influential rappers of all time. Beyond his music, 2Pac was a powerful voice for political and social change, using his platform to advocate for Black America.

Significantly, Snoop Dogg chose 2Pac for DRR Cannabis’ inaugural artist collaboration. Their connection is rooted in a shared history that goes beyond the label, with 2Pac famously handing Snoop his first blunt, a story Snoop recalled as he inducted 2Pac into the Rock & Roll Hall of Fame in 2017.

“That first blunt sparked a friendship that ran deep,” Snoop reminisces. “We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.”

Customers can choose from one of five strains: a crowd favorite, an Alien OG, and Take 1, Take 2, Take 3, Take 4 – phenotypes from the same parent genetics. Fans can vote for their favorite “Take” through a QR code, where the winning “Take” will make the cut for the exclusive and permanent 2Pac collection, due out this fall. In addition to the jarred flower, customers will receive one of four never-before released collectible photos of 2Pac in front of a DRR graffiti-covered wall, as well as a DRR matchbook, recreated precisely from the shoot.

This exclusive release will initially be available in select California dispensaries by Friday, July 19th, with a planned release in Michigan through their partner, Pleasantrees, later this year. Fans eager to collect all the photos can go to deathrowcannabis.co to find the closest retail store offering the special commemorative product.

Dire Straits’ “Sultans Of Swing” Performed On The Gayageum

Luna Lee’s rendition of Dire Straits’ “Sultans of Swing” on the gayageum is a captivating fusion of classic rock and traditional Korean music. Her skillful adaptation of the iconic guitar riffs and solos to the gayageum, a traditional Korean string instrument, brings a unique and enchanting twist to the timeless hit.

Janis Joplin’s ‘Ball and Chain’ Performance At 1967 Monterey Pop Festival Leaves Fellow Musicians in Awe

In a mesmerizing performance of ‘Ball and Chain,’ at the 1967 Monterey Pop Festival, Janis Joplin captivated the audience and left fellow musicians in the crowd utterly blown away.

Boston Typewriter Orchestra Delights with Original Composition ‘Left Blank’

The Boston Typewriter Orchestra recently captivated audiences with their unique and humorous original composition, ‘Left Blank.’ Known for their inventive performances using vintage typewriters as instruments, the ensemble delivered a rhythmic and entertaining piece that showcases their creativity and wit. ‘Left Blank’ is a testament to the orchestra’s ability to transform everyday objects into sources of musical delight.

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That Eric Alper
6-time nominee for Publicist of the Year during Canadian Music Week, a 16-time JUNO Award winner overseeing PR campaigns, and have also been truly honoured to work with some of the biggest and most important artists of our time.

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