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How To Turn Spotify Streams Into Followers

Turning Spotify streams into followers requires a strategic approach to engage listeners and encourage them to become part of your growing fanbase. Here are some effective strategies to help you achieve this:

1. Optimize Your Spotify Profile

  • Profile Picture & Bio: Ensure that your Spotify profile picture is professional and eye-catching. Write a compelling bio that tells your story and includes a call-to-action encouraging people to follow you.
  • Social Media Links: Include links to your social media profiles and website in your Spotify profile so that listeners can connect with you elsewhere.

2. Use Spotify for Artists

  • Artist Pick: Use the Artist Pick feature to highlight a specific song, album, or playlist. This can direct listeners’ attention to your latest release or a song you want to promote.
  • Custom Canvas Videos: Add engaging Canvas videos to your tracks. These 8-second looping visuals can make your music more memorable and shareable.

3. Engage with Playlists

  • Submit to Playlists: Submit your songs to Spotify playlists that align with your genre. Focus on both official Spotify playlists and independent ones.
  • Create Your Own Playlists: Curate playlists featuring your music alongside other artists you admire. Promote these playlists on your social media to increase your reach.

4. Leverage Social Media and Content

  • Cross-Promotion: Use platforms like Instagram, Twitter, and TikTok to promote your Spotify tracks. Encourage your followers on these platforms to follow you on Spotify as well.
  • Share Behind-the-Scenes Content: Post videos, stories, and photos that give fans a behind-the-scenes look at your music-making process. Personal connections often lead to more followers.
  • Host Contests and Giveaways: Run contests where the entry requirement is to follow you on Spotify. This can incentivize streams and increase follower count.

5. Collaborate with Other Artists

  • Features and Collaborations: Work with other artists in your genre. When you collaborate, you expose each other’s audiences to your music.
  • Remix Projects: Create remixes of popular songs or collaborate with remix artists to tap into different audiences.

6. Encourage Playlist Followers

  • Highlight Playlists: Share playlists that feature your music and encourage listeners to follow those playlists.
  • Engage with Playlist Curators: Reach out and build relationships with playlist curators to feature your music regularly.

7. Utilize Spotify’s Marketing Tools

  • Spotify Ad Studio: Use Spotify’s Ad Studio to create audio ads promoting your music and encouraging listeners to follow you.
  • Spotify Codes: Create and share Spotify Codes that direct people to your music or profile. They can be scanned directly in the Spotify app.

8. Perform Live and Host Events

  • Virtual Concerts: Perform live sessions on social media platforms and encourage viewers to follow you on Spotify for exclusive content and updates.
  • In-Person Events: Host events or concerts and promote your Spotify account during these performances.

9. Engage Your Current Followers

  • Release Regular Content: Consistently release new music to keep your audience engaged and coming back for more.
  • Interact with Fans: Respond to comments and messages, and engage with fans who share your music.

10. Monitor Analytics and Adapt

  • Use Spotify Analytics: Keep an eye on your Spotify for Artists dashboard to understand listener trends and adapt your strategies accordingly.
  • Track Conversion Rates: Monitor how many streams convert into followers, and tweak your approach to improve these rates.

11. Offer Exclusive Content

  • Exclusive Releases: Offer exclusive tracks or early releases to your followers on Spotify.
  • Fan Clubs: Consider creating a fan club with perks that include special access to music and content for Spotify followers.

12. Collaborate with Influencers

  • Influencer Marketing: Partner with influencers who can help promote your music to their audiences, leading to potential new followers on Spotify.

By consistently applying these strategies and building authentic connections with your audience, you can effectively turn Spotify streams into followers, ultimately growing your fanbase and enhancing your music career.

Music in Video Gaming: An Outlook to 2024

By Mitch Rice

The Changing Landscape of Video Game Music

It is 2024, and the game has changed from its conventions! Video games are morphing fast from just cool graphics and captivating storylines. They will be the new-age concert halls that bring in a new way music will be felt right at the core. We are not talking about background scores here; interactive concerts and exclusive song releases throb your gaming headset with energy! Music always has an emotional power, which has to be influential through video games. It makes gameplay more exciting and enables players to experience the game more deeply.

 In 2024, music takes a leading role in helping with the narrative depth of games. Game developers are strategically embedding soundtracks into their storylines for maximum effect. This evolution mirrors the broader changes in music culture, including the rise of electronic dance music from subculture to mainstream, influencing various entertainment forms, including gaming.

For example, an epic orchestral score may surround the revelation of a major twist or be the backdrop to some frantic action. In contrast, a sad piano piece would be much more suited to moments of loss or reflection.

Adaptive Music in Certain Titles

These dynamic audio technologies, including adaptive music, have taken great strides. Adaptive music changes on the fly as one takes some action or decides to respond to the environment being presented. Examples of Adaptive Music Implementation:

The Last of Us Part II: This game title uses adaptive music for emotional moments; the score changes depending on the player’s interactions, thus providing an enhanced narrative experience.

Red Dead Redemption 2: Dynamic music changes with the player’s actions, whether combat or exploration of the large open world.

Ghost of Tsushima has an adaptive score. It modulates the player’s journey and changes intensity based on the action and emotional stakes.

Financial Aspects of Music Gaming

Participation in the music gaming world both raises financial barriers and creates opportunities. The high costs of development, licensing popular tracks, and distribution can form significant obstacles for developers.

For example, licensing a hit song can vary from $10,000 to over $100,000 for an artist, depending on usage rights. Yet the potential payoff comes from various fronts: actual sales or downloads of games and revenue through subscription models such as “Guitar Hero Live” or even advertising revenues generated through free-to-play versions supported by microtransactions. Games like “Just Dance 2024” benefit from the freemium model, whereby the core game is free, but features are charged for. An emerging monetization opportunity is the eSports industry, which attracts large online viewers even at amateur levels and can be converted into advertising revenues. This trend of diversified revenue streams is also seen in online gaming platforms like platincasino.es, which offers a range of casino games and betting options, catering to a growing market of online entertainment seekers.

Emerging Trends: Blockchain and NFTs

Blockchain Technology: This will revolutionize all copyright-related issues in the music industry. Smart contracts over a blockchain system such as Ethereum would mean that the distribution of royalties for all creators would be open, and everybody could equally distribute them.

NFTs: The trend is that some of these limited-edition game soundtracks are being tokenized as non-fungible tokens, opening up new revenue streams for composers and giving fans ownership of these digital assets. Take “Axie Infinity,” which experimented with NFTs that let players own unique assets within the game, such as music tracks.

In general, what remains genre-fluid for video game soundtracks will be the most reoccurring trend for 2024. Entire scores are new sub-genres exclusive to the video game industry, fusing multiple styles into one to create something never done before that would fit with the gameplay.

Well then, in the dark of the interstellar space of games and music, we arrive with an ever bigger role these days for artificial intelligence (AI). Advances in AI have also opened up new routes for musical expression in video game environments, where soundtracks can now react according to the player’s behaviors. All these live-performance technologies are breathing new life into game soundtracks, with virtual concerts gaining momentum. A good example is what Fortnite did by hosting a concert with Travis Scott that 27 million unique players joined; it showed how games can up the gameplay level but also provide artists with some of the most untraditional stages in making accessible a global audience.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

New Study Finds Pet Acoustics Music Reduces Canine Stress in Kennels Better Than Classical Music or Silence

 Pet Acoustics, the pioneering force in animal-specific auditory products, proudly announces a proven discovery in the realm of pet care. A comprehensive biometric study has unequivocally shown that Pet Acoustics music reduces stress levels in dogs more effectively than classical music and no music, revolutionizing how we care for our canine companions in kennels and beyond.

UNPRECEDENTED FINDINGS:

  1. STRESS REDUCTION: Dogs exposed to Pet Acoustics music had less stress behaviors measured by the PetPace™ Smart Collar. The PetPace biometric collar worn by 12 dogs showed a higher heart rate variability (HRV), lowered pulse rates and calmer activity levels showcasing the profound impact of the Pet Acoustics tailored auditory experience. The study was collaborated with the Co-Founder of PetPace, Dr. Asaf Dagan.
  2. OUTPERFORMS CLASSICAL MUSIC: While classical music has been praised for its soothing effects, Pet Acoustics music, meticulously crafted for canine ears, outperformed classical compositions in reducing stress indicators, setting a new standard in pet care.
  3. IMPACT OF NO MUSIC: Dogs in the no-music group exhibited heightened anxiety and stress, with higher pulse rates, and more frequent stress-related behaviors, highlighting the necessity of auditory intervention for canine well-being.

COMPREHENSIVE STUDY METHODOLOGY:

This six-week groundbreaking study canines were recruited from Educated Canines Assisting with Disabilities (ECAD, Torrington, CT, US), an Assistance Dog International (ADI) accredited service dog organization. Lu and Dale Picard, Founders of ECAD, reviewed the study for animal welfare and safety considerations and based on the non-invasive biometric monitoring parameters and non-invasive music/ sound interventions agreed to have 12 service dogs in training participate in the study.

Janet Marlow, CEO and Founder of Pet Acoustics, states, “This is a monumental validation of our mission to enhance animal lives through scientifically-backed music. These findings, published and peer reviewed in the International Animal Health Journal highlight the critical importance of tailored auditory solutions for pets, and we are thrilled to lead this transformative movement.”  Watch our ten-minute study documentary on YouTube: https://www.youtube.com/watch?v=L3lRE0ZeBf8

IMPACTFUL IMPLICATIONS FOR KENNEL AND HOME MANAGEMENT:

The study’s results suggest that incorporating Pet Acoustics music into kennel environments can revolutionize stress management, creating a more serene atmosphere for animals and staff alike. This breakthrough offers an invaluable tool for kennel operators, veterinary clinics, and pet parents dedicated to optimizing the welfare of dogs under their care.

Babyface And SZA to Receive BMI Awards at the 2024 BMI R&B/Hip-Hop Awards

BMI announced today that GRAMMY Award-winning singer, songwriter and producer Babyface will receive the BMI Icon Award at the 2024 BMI R&B/Hip-Hop Awards, on Thursday, September 5th. This honor recognizes his impressive career, marked by a formidable catalog of hit songs that have transcended generations and connected with audiences around the globe. In addition, GRAMMY Award-winning singer/songwriter SZA will be presented with the BMI Champion Award in honor of her dedication and efforts in fostering the next generation of music creators. Hosted by BMI President & CEO Mike O‘Neill and Vice President, Creative, Atlanta, Catherine Brewton, the private event will return to Los Angeles, CA for the first time in nearly ten years to be held at Fairmont Century Plaza.

“We’re excited to honor the legendary Babyface with the BMI Icon Award in celebration of his incredible talent and gift of prolific songwriting which has influenced decades of hits amongst all genres,” said Brewton. “We’ll also recognize the exceptional industry-shifting career of SZA, who challenges conventions and has a unique vibe that continues to transform and inspire a new feel of R&B that we have grown to love. It will be a phenomenal night of music celebrating BMI’s award-winning songwriters, producers, and music publishers that we’re so fortunate to represent.”

Throughout the evening, BMI will also salute the songwriters, producers and music publishers of the past year’s 35 most-performed R&B/Hip-Hop songs from BMI’s repertoire of more than 22.4 million musical works. The BMI R&B/Hip-Hop Songwriter, Top Producers, Producer and Publisher of the Year will also be named during the ceremony.

As one of the most sought-after songwriters and producers of our time, Kenneth “Babyface” Edmonds has contributed to over 800 million records sold and over 800 billion streams and has worked with the biggest names in music like Aretha Franklin, Janet Jackson, Kenny G, Lil Wayne, Beyonce, Ariana Grande, Michael Jackson, Justin Bieber, and Barbra Streisand to name a few. As the co-founder of the legendary LaFace Records, he’s helped launch the careers of Toni Braxton, P!nk, TLC, Outkast, Usher and more. He has also released three consecutive multi-platinum albums as a solo artist, including Tender Lover, For the Cool in You, and The Day, and in 2023, his most recent single, “As a matter of fact” reached #1 on the Billboard Adult R&B Airplay chart, marking his first chart-topping single in 26 years.

Throughout his illustrious career spanning nearly five decades, Babyface has received many accolades including multiple American Music, Soul Train, and NAACP Image awards, and secured his 13th GRAMMY win in 2024 for Best R&B Song for “Snooze” by SZA. He received 63 BMI Awards and Song of the Year three times, BMI Pop Songwriter of the Year seven times and, together with his LaFace Records co-founder L.A. Reid, was named a BMI Icon in 2006. In addition, Babyface has a star on the Hollywood Walk of Fame and was inducted into the Songwriters Hall of Fame and The Apollo Walk of Fame, where he received the inaugural Legacy Award.

As the 2024 BMI Icon honoree, Babyface joins an elite group of music creators who have received BMI’s highest honor including James Brown, Al Green, Isaac Hayes, Janet Jackson, Patti LaBelle, LA Reid, Nile Rodgers, Snoop Dogg, The Jacksons, Busta Rhymes, Lil Wayne and more.

SZA is a GRAMMY Award-winning singer/songwriter who continues to set a new standard on creativity and songwriting by defying genres and shattering records with over 10 billion streams worldwide. In 2017, she released her major label debut album, Ctrl, to critical acclaim, launching SZA into stardom by landing at No. 1 on Billboard’s R&B Albums chart, No. 2 on the R&B/Hip Hop Albums chart, and No. 3 on the Billboard 200 chart, where it remained for 371 weeks, the longest run for any Black female artist’s debut album. The RIAA-certified 3x Platinum album received five GRAMMY nominations, including Best New Artist. In 2022, she released her long-awaited sophomore effort SOS, which debuted at #1 on the Billboard 200 chart and spent ten non-consecutive weeks on top. With the release of SOS, SZA peaked at No. 1 on the Billboard Artist 100 chart as the most popular artist across all musical genres, and No. 1 on the Hot 100 Songwriters chart. She also secured the most RIAA certifications of 2023 with 15 titles, including Top Album with 3x Platinum going to SOS and Top Single with 5x Platinum “Kill Bill.” SZA closed out 2023 as the most GRAMMY nominated artist of the year, subsequently winning Best Progressive R&B Album, Best Pop/Duo/Group Performance for “Ghost in the Machine,” and Best R&B Song for “Snooze.”

Over her impressive career, SZA has received four GRAMMY Awards, a Golden Globe nomination, and an Academy Award nomination. She has earned 10 BMI Awards, one American Music Award, six Billboard Music Awards, three MTV Video Music Awards, six BET Awards, including Best New Artist in 2018 and Album of the Year in 2023 and received Billboard’s Women in Music Rule Breaker Award in 2019. In 2023, SZA was crowned the Woman of the Year at the Billboard’s Women in Music Awards, named Variety’s Hitmaker of the Year, WSJ. Magazine’s Music Innovator of the Year and received R&B Artist of the Year and R&B Song of the Year for “I Hate U” at the iHeartRadio Music Awards. In 2024, she received the Hal David Starlight Award at the Songwriters Hall of Fame.

In receiving this honor, SZA joins previous BMI Champion Award recipients including Inflo, Khalid, Mark Ronson, Residente, Sebastian Krys, Keith Urban and Lee Thomas Miller, who were honored for their commitment and efforts supporting the next generation of songwriters and music makers.

J Balvin and Cheetos Team Up to Support Latino Community and Search for Next Deja tu Huella Ambassador

After teasing the involvement of a music icon earlier this summer, Cheetos is revealing its partnership with international superstar and entrepreneur J Balvin for this year’s Deja tu Huella campaign.

Deja tu Huella, which translates to “Leave your Mark” in English, is a phrase known in Latino culture to celebrate the inspiring work people are doing in their community to uplift generations to come. With this rally cry as inspiration, Cheetos created the Deja tu Huella campaign in 2020 to celebrate those across the country who are leaving a mark on their communities through art, education, music, technology, fashion and more. For years, the brand has supported these individuals with funding and resources to continue pursuing their passions. Now, J Balvin is joining Cheetos’ mission, and the brand is welcoming him into the Deja tu Huella family in a way only Cheetos can: by sponsoring his iconic, orange-dusted fingertips.

J Balvin has undoubtedly left a long-lasting impact on the Latino community by bringing Reggaeton to the global stage, uniting people across the world through his music and helping the community through his Vibra en Alta Foundation. By giving back and uplifting the community, he aims to support the next generation by creating opportunities, fostering growth and ensuring a brighter future. He is now joining the brand to lead this year’s effort to inspire others to leave their own mark and help the brand find the next person whose fingertips Cheetos will sponsor as the next Deja tu Huella Ambassador. The Deja tu Huella Ambassador network includes 20 inspiring individuals who have leveraged their talents to make a positive impact in the Latino community. To apply, fans can either scan the QR code found on bags of limited-edition Cheetos Salsa con Queso or head to Cheetos.com/dejatuhuella.

“As a longtime fan of the Deja tu Huella campaign, it means a lot to me to team up with Cheetos to give back to the community that has given me so much throughout my career,” said J Balvin. “There are so many incredible people out here inspiring change and showcasing the beauty of our Latino culture. It’s about breaking barriers and pushing boundaries for the next generation. I’m honored to join Cheetos in supporting their campaign and share with others who are destined to leave a mark in their own unique way.”

To help spread the news of the Deja tu Huella campaign, Cheetos is releasing new TV commercials that can be watched here and here to accompany the partnership announcement. In the commercials, J Balvin shows off his Cheetle-covered fingertips with pride everywhere he goes – whether on the red carpet or out to dinner – and those around him notice the mark he’s left, demonstrating how his fingertips can empower and inspire individuals to leave their own mark. Fans can also watch the impact he’s made on culture in a new digital video here.

“Cheetos is committed to uplifting the Latino community to provide them with the tangible support needed to unleash their full potential and continue impacting their communities in big ways,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. “The impact J Balvin’s made through his music and work with his Vibra en Alta foundation will help shine light on a community that truly embodies Deja tu Huella’s spirit.”

This fall, during a can’t-miss fan and music experience as part of Billboard Latin Music Week, J Balvin and Cheetos will head to Miami to introduce the newest Deja tu Huella Ambassador.

Once announced, the new ambassador will hit the road with Cheetos in October on a three-stop community college tour to bring more visibility to their platform and help provide valuable resources to support career growth. The Cheetos Community College Tour will feature events and opportunities including Culinary Creator competitions and workshops, along with networking and mentorship sessions, and the PepsiCo Foundation will award scholarships along the way. Throughout the tour, Cheetos will reach and support thousands of students at Hispanic-Serving Institutions (HSI) in Miami, Dallas and Los Angeles.

Applications to become the next Deja tu Huella ambassador will remain open through August 26, 2024. To apply, fans can head to the website or scan the on-pack QR code found on limited-time Cheetos Salsa con Queso bags, now available nationwide, or scan the on-pack QR code found on limited-time Cheetos Salsa con Queso bags, now available nationwide.

For more information about the campaign and how to get involved, visit Cheetos.com/dejatuhuella.

My SiriusXM Show This Week…

My SiriusXM show: Interviews with singer-songwriter James Bay with special co-host Blair Rotstein; Tom Bailey of the Thompson Twins; Kim Wilson of The Fabulous Thunderbirds; Jazz/RnB singer Kellylee Evans! Sat 8am + 4pm, Sun 12pm, Mon 12pm + 5pm, Wed 7pm (all ET), Channel 167 + on the app anytime!

Maui Music & Food Experience Announces a Star-Studded Musical Lineup Featuring Special Guest Mick Fleetwood

Hua Momona Foundation is excited to reveal the musical lineup for its inaugural Maui Music & Food Experience, taking place from September 5-7, 2024. The event will feature a host of acclaimed musicians, including special guest Mick Fleetwood of Fleetwood Mac. This multi-night celebration of music and culinary arts will raise crucial funding for food, housing, and mental health support for survivors of the Lahaina fire of August 2023.

For the First Annual Maui Music & Food Experience, organizers have brought together an impressive array of musical talent, creating a quintessential series of unique concert events.

Led by legendary Chicago musician and Experience Music Director Nicholas Tremulis, the roster of performing artists includes:

  • Mick Fleetwood (Fleetwood Mac)
  • Billy Cox (Jimi Hendrix Experience and Band of Gypsys)
  • Ron Artis II (participating in a special Jimmy Hendrix set)
  • Ronnie Baker Brooks
  • Wayne Baker Brooks
  • Keni Blue (participating in the Hendrix set)
  • Bernard Fowler (Rolling Stones)
  • Ernie Isley (Isley Brothers)
  • Darryl Jones (Rolling Stones)
  • Ivan Julian
  • Howard Levy
  • Ivan Neville
  • The Nicholas Tremulis 4
  • Charlie Sexton
  • Isaiah Sharkey

The Experience is especially meaningful to Mick Fleetwood whose Maui restaurant, Fleetwood’s on Front Street, was among the many businesses and homes to suffer from the devastating wildfires. His participation highlights the deep personal connection and commitment to the recovery efforts for the Lahaina community.

Attendees will also be treated to bassist Billy Cox’s triumphant return to Maui to celebrate his bandmate, Jimi Hendrix.

Also appearing in support of the Lahaina community will be popular local Maui music artists including:

  • Jason Arcilla & The Mad Steppas
  • Ron Artis II
  • Keni Blue
  • Naiwi Teruya & Kealii Lum
  • Sheryl Renee
  • Gretchen Rhodes Band
  • Brian Santana Band
  • Gail Swanson
  • Marty Dread
  • Vene Chun
  • Roger McKinley
  • Paul West

“We are thrilled to bring together such a unique and eclectic set of artists for the Maui Music & Food Experience,” said Gary Grube, Founder of Hua Momona Foundation. “This is a once-in-a-lifetime opportunity to see many of these artists and we encourage music lovers not to miss out. For those who can’t make it to the event, you can still support our efforts by visiting the Maui Music & Food Experience website. Every contribution helps us continue our vital recovery work for the Lahaina community.”

Experience attendees will enjoy exclusive benefits over the three-day event, including:

  • Thursday, September 5: “Night at the Farm” – An intimate night at Hua Momona Farms where our top patrons will welcome the artists to Maui; featuring chef stations, world-class wines and solo music performances.
  • Friday, September 6: “Celebration at The Ritz-Carlton Maui” – A gala at The Ritz-Carlton Maui, Kapalua, Aloha Pavilion, showcasing celebrity chefs, a live auction, and historic music performances.
  • Saturday, September 7: “Music at the MACC” – A one-of-a-kind outdoor concert at the Maui Arts & Cultural Center, followed by a special indoor concert in the Castle Theatre, including a tribute to Jimi Hendrix and the 1970 concert film Rainbow Bridge, filmed on Maui.

Check out the Experience website for attendance options and special donation packages.

Guests traveling to Maui for this event are encouraged to stay at The Ritz-Carlton Maui, Kapalua, the host resort for the Experience. The resort is offering a 30% discount for attendees who reserve with the booking code: FVJ.

The best way to support Maui’s recovery is to donate and/or visit. Maui is a world-class travel destination with so much to offer, and the Maui Music & Food Experience is a unique opportunity to both experience the island and support the Lahaina recovery.

Learn more about this extraordinary event and Hua Momona Foundation’s ongoing efforts by visiting www.mauimusicandfoodexperience.org.

EarFun’s New Premium Flagship Adaptive ANC Wireless Earbuds with Uncompromising Lossless Audio Featuring Auracast

The Air Pro 4 will be EarFun’s next-gen flagship from their highly esteemed Air Pro series. Featuring a deep slate of upgrades and fresh tech, the sound and noise cancelation experience is expected to be an unparalleled value. In step with the successful model lineup, EarFun’s Air Pro 4 intends to deliver the very best in sound, connectivity, ergonomics, and customization for under $100.

A very first for the price segment, EarFun integrates the all-new Auracast wireless technology to allow listeners to tune in and out of local broadcasts and to connect and share audio between personal devices. Whereas wireless earbuds are usually confined to an individual experience, the Air Pro 4 becomes a shared experience, allowing others nearby to share music or streams. As far as wireless features go, Auracast is just the beginning. LE Audio and LC3 codec are featured to bring efficiency and greater versatility when using the Air Pro 4. With the implementation of the battery-saving LE Bluetooth Audio, EarFun’s latest TWS earbud flagship brings the latest Bluetooth 5.4 standard for the fastest and most secure wireless connection. Not only are connection times instantaneous, but the utilization of the superior LC3 codec, over the widely used SBC, allows the Air Pro 4’s dynamic drivers to take advantage of higher resolution formats thanks to greater preservation of file integrity.

Powered by the combination of the cutting-edge Snapdragon Sound™ chip and the latest Qualcomm QCC 3091 chip, you can enjoy certified Hi-Res audio to hear music at the highest bitrate. In addition, the Air Pro 4 is both LDAC and aptX™ certified, offering complete compatibility with a variety of source devices and playback up to 990 kbps and 24-bits. No matter the wireless protocol or codec, the Air Pro 4 has you completely covered.

On the go, the Air Pro 4 is a true wireless audio companion. With 6 microphones and an AI-assisted noise reduction algorithm, the Air Pro 4 can help you immerse yourself in the music by shrinking environmental noise for a total escape. The adaptive hybrid system achieves unprecedented depth in noise cancellation, canceling up to a staggering 50dB of noise across a wide range of frequencies, effectively blocking up to 99.6% of unwanted environmental noise. Coupled with EarFun’s proprietary QuietSmart 3.0 technology and AI adaptive algorithms, it automatically detects varying environmental noise levels and adjusts the noise cancellation intensity accordingly, delivering the most comfortable listening experience. When calls come in, cVc 8.0 technology ensures clear conversations anywhere.

Sound quality is central to EarFun’s philosophy and as evidence, the Air Pro 4 comes with dual 10mm Composite Dynamic Drivers that produce riveting bass and crystal clear highs that bring out the best aspects of every genre. When gaming or streaming, the Ultra Low Latency Mode keeps voices and visuals in sync under a seamless <50ms. Toggle this mode and do much more using the dedicated EarFun Audio App for full control and options for user customization. Here you can also manage the Multi-Device connections.

The stunning earbuds’ robust IPX5 certification protects them from a day at the gym and trail runs in the rain. No matter the occasion the Air Pro 4 offers ample playback to get you through the day. With ANC off, you can listen for up to 11 hours straight on a single charge and up to a total of 52 hours with the USB-C charging case. When using active noise cancellation, expect up to 7.5 hours on a single charge and up to 35 total hours, respectively.  And when short on time the Air Pro 4 can be Quick Charged for 10 minutes to provide 2 hours of playback.

Key Features of Air Pro 4

  • Supports aptX Lossless and LDAC for high-quality audio streaming.
  • Compatible with Bluetooth LE Audio and Auracast for advanced connectivity.
  • Upgraded Audio SoC Qualcomm QCC3091
  • Meets high-resolution audio wireless standards.
  • Compatible with Snapdragon Sound for superior audio experience.
  • Features QuietSmart 3.0 with adaptive noise reduction technology.
  • Increased ANC noise reduction level 50dB
  • Enhanced voice call performance with cVc 8.0 and AI technology.
  • Bluetooth version upgrade Bluetooth 5.4
  • Extended playback time with ANC off and charging case, 52 hours
  • Includes wearing detection function.
  • Supports Google Fast Pair for quick and easy pairing.

Pricing and Availability

EarFun Air Pro 4 will be priced at $89.99 and is available now on Myearfun.com and Amazon.com.

For more information on EarFun Air Pro 4 and the rest of the EarFun wireless audio collection, visit www.myearfun.com.

Mariah Carey Announces 2024 Christmas Tour

Today, the queen of Christmas and best-selling female artist of all time with over 200 million records sold Mariah Carey announces her highly-anticipated annual Christmas extravaganza is back and going national! Mariah Carey’s Christmas Time will visit 20 cities across the country, kicking off on November 6 visiting Los Angeles, Houston, Atlanta, Philadelphia and more before wrapping up on December 17 in her hometown of NYC.

Produced by Live Nation, this tour marks Carey’s grandest holiday spectacle to date and is the first of many surprises she has in store to celebrate the 30th anniversary of her legendary album ‘Merry Christmas’ and its record-shattering single “All I Want For Christmas Is You.” The show will feature the global superstar’s timeless holiday classics alongside fan-favorite chart-toppers, promising an unforgettable festive experience.

TICKETS: Tickets will be available starting with Verizon presale (details below) beginning Tuesday, August 6. Additional presales will run throughout the week ahead of the general onsale beginning on Friday, August 9 at 10 AM local time at LiveNation.com.

  • VERIZON PRESALE: Verizon will offer an exclusive presale for Mariah Carey’s Christmas Time Tour in the U.S through Verizon Access, just for being a customer. Verizon Access Presale tickets for select shows will beginning Tuesday, August 6 at 10 AM local time until Thursday, August 8 at 10 PM local time. For more details visit Verizon.com/Access.
  • VIP TICKETS: Fans can also purchase VIP Packages, which may include premium tickets, access to the pre-show VIP Lounge, exclusive VIP merch item & more. VIP package contents vary based on offer selected. For more information, visit com.

MARIAH CAREY’S CHRISTMAS TIME TOUR DATES🎄
Wed Nov 06 | Highland, CA | Yaamava Theater
Fri Nov 08 | Los Angeles, CA | Hollywood Bowl
Wed Nov 13 | Greater Palm Springs, CA | Acrisure Arena
Fri Nov 15 | Phoenix, AZ | Footprint Center
Sun Nov 17 | Austin, TX | Moody Center
Tue Nov 19 | Houston, TX | Toyota Center
Thu Nov 21 | Dallas, TX | American Airlines Center
Sat Nov 23 | Atlanta, GA | State Farm Arena
Mon Nov 25 | Nashville, TN | Bridgestone Arena
Wed Nov 27 | Rosemont, IL | Allstate Arena
Fri Nov 29 | St. Louis, MO | Enterprise Center
Sun Dec 01 | Washington, DC | Capital One Arena
Tue Dec 03 | Philadelphia, PA | Wells Fargo Center
Thu Dec 05 | Boston, MA | TD Garden
Sat Dec 07 | Baltimore, MD | CFG Bank Arena
Mon Dec 09 | Raleigh, NC | PNC Arena
Wed Dec 11 | Pittsburgh, PA | PPG Paints Arena
Fri Dec 13 | Newark, NJ | Prudential Center
Sun Dec 15 | Belmont Park, NY | UBS Arena
Tue Dec 17 | Brooklyn, NY | Barclays Center

Snoop Dogg Launches First Coffee Shop, Smoke Weed Every Day in Amsterdam

S.W.E.D.'s interior features impressive homages to founder Snoop Dogg, such as a banquette with a giant golden Doberman statue and transparent Westside symbol.

Renowned mega-artist and entrepreneur Snoop Dogg proudly announces the official opening of his first coffeeshop, Smoke Weed Every Day (S.W.E.D.), located at Marnixstraat 333, 1016 TC Amsterdam. Following the successful launch of his first S.W.E.D. store in Los Angeles earlier this month, the Amsterdam location represents a significant step in the global expansion of the S.W.E.D. The coffee shop brings Snoop’s signature style and passion for cannabis culture to a city celebrated just as much for its cannabis cafes as it is for its famed canals.

S.W.E.D. is more than just a coffee shop; it is a cultural hub that embodies Snoop Dogg’s vision of a premium cannabis experience. The shop features a unique blend of high-quality products, exclusive strains, artisanal edibles, and top-tier cannabis accessories, all handpicked by Snoop himself. Visitors can expect an atmosphere that celebrates both the rich history and the vibrant future of cannabis culture.

“Amsterdam has always embraced cannabis, and so have I,” said Snoop Dogg. “It’s only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time.”

Situated in the bustling and picturesque area of Marnixstraat, S.W.E.D. is easily accessible and nestled in a prime location known for its vibrant nightlife and cultural significance. The coffee shop spans two floors, offering a spacious and inviting environment for guests.

The ground floor welcomes visitors with a modern and sleek design, featuring a well-stocked retail area where customers can browse and purchase a variety of cannabis products. Comfortable seating areas are available for those who wish to enjoy their purchases in a relaxed and stylish setting. The decor includes striking graffiti art, including iconic images and phrases associated with Snoop Dogg, giving the space a unique and urban feel.

The basement level is designed to enhance the social experience, with additional seating and a cozy lounge area perfect for gatherings. This floor also includes a special section dedicated to hosting exclusive product launches, making it a dynamic space that reflects Snoop Dogg’s energetic and creative spirit. The walls are adorned with more custom artwork, providing an immersive and visually stimulating environment.

S.W.E.D. will officially open its doors to the public on August 1, 2024. All are invited to visit and experience the unique offerings and ambiance that S.W.E.D. provides.

Smoke Weed Everyday (S.W.E.D.) is not your average cannabis store. With locations in Los Angeles and Amsterdam, each store celebrates the intersection of cannabis and music, reflecting the passion of its founder, Snoop Dogg. A globally recognized artist and entrepreneur, Snoop has been a long-time advocate for the legalization and responsible use of cannabis. With multiple successful ventures in the cannabis industry, Snoop Dogg continues to push the boundaries and create innovative products and experiences for cannabis enthusiasts around the world.

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That Eric Alper
6-time nominee for Publicist of the Year during Canadian Music Week, a 16-time JUNO Award winner overseeing PR campaigns, and have also been truly honoured to work with some of the biggest and most important artists of our time.

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