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New Era Debuts Documentary “The 59FIFTY Story” Celebrating 70 Years of the Iconic Fitted Cap

What began as a style to standardize the professional baseball uniform in 1954 has evolved into a cultural icon. To celebrate the history, legacy, and authenticity of New Era’s iconic cap on its 70th anniversary, the international sports and lifestyle brand created the documentary, “The 59FIFTY Story,” which debuted on Sunday, July 14 at the Capital One All-Star Village in Arlington, Texas.

The trailer was released today on New Era’s social media platforms (@neweracap) with the complete documentary available on July 16 on New Era’s YouTube channel.

Directed by Set Free Richardson and narrated by former Major League Baseball pitcher C.C. Sabathia, the film created in conjunction with MLB interviews celebrities and athletes to highlight how the 59FIFTY fitted cap has shaped sports and streetwear over the last seven decades.

The documentary also tells the story of Harold Koch, son of company founder Ehrhardt and designer of the original 59FIFTY, through interviews with his grandson Chris Koch, the fourth-generation owner and CEO of New Era.

“To see the 59FIFTY cap celebrate its 70th anniversary is a very emotional and proud moment for me personally and for the whole New Era team,” Koch said. “This cap was created by my grandfather in 1954, and I know he would be immensely proud to see this iconic cap’s story being told in a documentary of this quality. The 59FIFTY fitted cap, famous globally for its quality and craftmanship, has empowered creativity and self-expression for 70 years, and for that we are very grateful.”

As the official cap of numerous major sports leagues, including the official on-field cap of MLB, New Era’s 59FIFTY is the cap athletes wear at the most joyous moments of their careers, from draft day to championship parades.

But the authentic style of the 59FIFTY reaches beyond the sports world. The silhouette has been featured in music videos, on red carpets and runways as its influence has grown in culture, fashion, and streetwear spaces.

“While it started as a simple, practical piece of the baseball uniform, the 59FIFTY cap has grown to influence global style, encompassing everything from streetwear to luxury fashion,” said Mark Maidment, Senior Vice President of Brand at New Era Cap. “This documentary showcases that range of influence and how the 59FIFTY has served as a canvas for artists, musicians, and athletes around the world.”

To tell the story of the cultural impact of the 59FIFTY, the documentary features interviews with Spike Lee – whose custom red New York Yankees cap for the 1996 World Series ignited a crossover moment between fashion and sport – along with sports superstars Carmelo Anthony (former NBA All-Star), Jayson Tatum (Boston Celtics) and Jim Leyritz (former New York Yankee).

“To be selected as the director for this film is a humbling honor,” said Richardson. “For me, telling the story of the 59FIFTY and how it connects to New Era, MLB, and culture was a home run! The 59FIFTY changed the hat world on and off the field, and seeing this product endure for 70 years speaks volumes about the brand and its quality. The 59FIFTY — it’s more than just a cap. It’s a symbol of style, identity, and tradition that has left a mark on both sports and culture.”

To further celebrate the 70th anniversary of the 59FIFTY cap and New Era’s roots with professional baseball, the company is partnering with New York Mets first baseman Pete Alonso as he competes in the 2024 T-Mobile Home Run Derby on Monday night. If Alonso hits 40 or more total home runs in the derby, New Era Cap will make a $70,000 donation to The Alonso Foundation, which supports youth, animal welfare, and veterans.

Snoop Dogg and Death Row Records Cannabis Unveil Limited Edition 2Pac Collection

When Snoop Dogg took over Death Row Records (DRR) in 2022 and launched Death Row Records Cannabis in January 2023, he vowed to restore the label to its former glory, championing artists, hip-hop, and cannabis culture. Today, that promise is being fulfilled with the introduction of a limited edition collection honoring one of DRR’s most legendary artists, 2Pac.

2Pac joined DRR in 1995 and swiftly became one of the most influential rappers of all time. Beyond his music, 2Pac was a powerful voice for political and social change, using his platform to advocate for Black America.

Significantly, Snoop Dogg chose 2Pac for DRR Cannabis’ inaugural artist collaboration. Their connection is rooted in a shared history that goes beyond the label, with 2Pac famously handing Snoop his first blunt, a story Snoop recalled as he inducted 2Pac into the Rock & Roll Hall of Fame in 2017.

“That first blunt sparked a friendship that ran deep,” Snoop reminisces. “We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.”

Customers can choose from one of five strains: a crowd favorite, an Alien OG, and Take 1, Take 2, Take 3, Take 4 – phenotypes from the same parent genetics. Fans can vote for their favorite “Take” through a QR code, where the winning “Take” will make the cut for the exclusive and permanent 2Pac collection, due out this fall. In addition to the jarred flower, customers will receive one of four never-before released collectible photos of 2Pac in front of a DRR graffiti-covered wall, as well as a DRR matchbook, recreated precisely from the shoot.

This exclusive release will initially be available in select California dispensaries by Friday, July 19th, with a planned release in Michigan through their partner, Pleasantrees, later this year. Fans eager to collect all the photos can go to deathrowcannabis.co to find the closest retail store offering the special commemorative product.

Dire Straits’ “Sultans Of Swing” Performed On The Gayageum

Luna Lee’s rendition of Dire Straits’ “Sultans of Swing” on the gayageum is a captivating fusion of classic rock and traditional Korean music. Her skillful adaptation of the iconic guitar riffs and solos to the gayageum, a traditional Korean string instrument, brings a unique and enchanting twist to the timeless hit.

Janis Joplin’s ‘Ball and Chain’ Performance At 1967 Monterey Pop Festival Leaves Fellow Musicians in Awe

In a mesmerizing performance of ‘Ball and Chain,’ at the 1967 Monterey Pop Festival, Janis Joplin captivated the audience and left fellow musicians in the crowd utterly blown away.

Boston Typewriter Orchestra Delights with Original Composition ‘Left Blank’

The Boston Typewriter Orchestra recently captivated audiences with their unique and humorous original composition, ‘Left Blank.’ Known for their inventive performances using vintage typewriters as instruments, the ensemble delivered a rhythmic and entertaining piece that showcases their creativity and wit. ‘Left Blank’ is a testament to the orchestra’s ability to transform everyday objects into sources of musical delight.

Foot Placement Fundamentals: Proper Stance for Maximum Control

By Mitch Rice

Understanding the Basics of Foot Placement

At Pacific Surf School, instructors recognize that proper foot placement is foundational for mastering control and stability on a surfboard. Ensuring your feet are correctly positioned can drastically improve your ability to maneuver, balance, and stay steady on the waves. Typically, your back foot should be placed over the tail pad, providing control over the board’s back end, while your front foot should rest near the center of the board, offering stability and balance. This basic positioning sets the stage for more advanced techniques and ensures you’re off to a strong and steady start every time you catch a wave.

The Importance of a Solid Stance

A solid stance is more than just where you place your feet; it’s about creating a stable and balanced foundation. Pacific Surf School instructors emphasize the importance of maintaining a slightly crouched position with your knees bent and your hips engaged. This lowers your center of gravity, making it easier to absorb the wave’s movements and maintain control. Remember to keep your feet shoulder-width apart to create a solid base. This stance not only enhances your balance but also allows for smoother transitions and turns, giving you maximum control over your board.

Adjusting Foot Placement for Different Maneuvers

Different surfing maneuvers require subtle adjustments in foot placement. For instance, when performing a sharp turn, moving your back foot closer to the tail and pressing down can help pivot the board more easily. Pacific Surf School instructors guide students through these specific adjustments, teaching them how to shift their feet smoothly to execute different tricks and turns. By practicing these techniques, surfers can make the most out of every wave, enhancing their performance and fun on the water.

Maintaining Proper Foot Position in Challenging Conditions

Surfing in challenging conditions, such as choppy waters or larger waves, requires even greater attention to foot placement. Instructors at Pacific Surf School highlight the importance of staying flexible and responsive. Keeping a slightly wider stance can provide additional stability when the waves are unpredictable. Moreover, adjusting your feet to accommodate the wave’s power and direction can help maintain control and prevent wipeouts. Practicing these adjustments in varying conditions will build your confidence and capability to handle diverse surfing scenarios.

The Role of Foot Placement in Speed and Power

Your foot placement has a significant impact on your speed and power while surfing. Pacific Surf School instructors explain that pushing down with your back foot can generate more speed, while your front foot acts as a stabilizer. For more powerful maneuvers, shifting weight onto your back foot can help you gain the necessary leverage. Understanding this balance between speed and control is key to mastering advanced surfing techniques. By practicing these principles, surfers can enhance their performance and efficiency on the waves.

Incorporating Balance and Strength Training

Achieving proper foot placement and maintaining a powerful stance also involves good balance and strength. Pacific Surf School recommends incorporating balance and strength training exercises into your routine. Activities like yoga, balance board exercises, and strength workouts targeting the legs and core can greatly enhance your surfing stance. Strong muscles and a well-balanced body not only improve your foot placement but also make your overall surfing experience more dynamic and enjoyable

Real-World Practice and Immediate Feedback

One of the best ways to perfect foot placement is through real-world practice and receiving immediate feedback from experienced instructors. At Pacific Surf School, students benefit from hands-on guidance and real-time corrections. Instructors observe your stance and foot placement, offering tips for improvement on the spot. This immediate feedback helps surfers quickly adjust and adopt proper techniques, reducing learning time and making every session more productive and valuable.

**Conclusion: Mastering Foot Placement with Pacific Surf School

Mastering foot placement is essential for achieving maximum control and enhancing your surfing performance. Pacific Surf School provides comprehensive instruction on the fundamental aspects of foot positioning, stance, and adjustments needed for various maneuvers and conditions. By learning and practicing these techniques under the guidance of skilled instructors, you’ll develop better control, balance, and power on your surfboard. Whether you’re a novice eager to learn the basics or an experienced surfer looking to refine your skills, Pacific Surf School is dedicated to helping you achieve your surfing goals with proper foot placement and a solid stance.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Richard Simmons Energizes with Dance on “Anne Murray’s Caribbean Cruise” TV Special From 1983

In a lively segment from the 1983 CBC Television special “Anne Murray’s Caribbean Cruise,” fitness icon Richard Simmons leads a large group in an exuberant dance number. With his trademark enthusiasm and infectious energy, Simmons transforms the cruise ship’s deck into a vibrant dance floor, captivating the audience and participants alike. This delightful performance not only showcases Simmons’ unparalleled ability to motivate and entertain but also adds a burst of fun to Anne Murray’s star-studded special. For fans of 80s television and fitness enthusiasts, this rare footage is a joyful reminder of Richard Simmons’ enduring charisma and the era’s love for spirited group activities.

The World’s Great Drummers Salute Ringo Starr

Watch as among the world’s greatest drummers, including Dave Grohl and Taylor Hawkins of the Foo Fighters, Stewart Copeland of the Police, Questlove of the Roots, Tré Cool of Green Day, Max Weinberg of Bruce Springsteen and the E Street Band, and Chad Smith of the Red Hot Chili Peppers, all salute Ringo Starr from behind his famous Ludwig kit, now on exhibit at the Rock and Roll Hall of Fame in Cleveland!

Rare Footage Surfaces of The Smiths’ Second Ever Concert in 1983 at Hacienda Manchester

Unearthed rare footage reveals The Smiths’ second ever concert on January 25, 1983, at the iconic Hacienda in Manchester. This historic performance captures the band in their early days, showcasing the raw energy and unique sound that would soon make them legends of the indie music scene. The video offers a fascinating glimpse into the formative moments of The Smiths’ career, with Morrissey’s distinctive vocals and Johnny Marr’s innovative guitar work hinting at the greatness to come.

Revisit the Glory Days of Heavy Metal with Dee Snider’s MTV 1985 Special “Heavy Metal Mania”

Travel back to the electrifying era of the mid-80s with “MTV Dee Snider’s Heavy Metal Mania” in 1985, a must-see video for any heavy metal enthusiast. Hosted by the charismatic frontman of Twisted Sister, Dee Snider, this show captures the raw energy and rebellious spirit of the heavy metal scene.

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That Eric Alper
6-time nominee for Publicist of the Year during Canadian Music Week, a 16-time JUNO Award winner overseeing PR campaigns, and have also been truly honoured to work with some of the biggest and most important artists of our time.

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