Home Blog Page 79

How to Begin a Successful Career in Hospitality

By Mitch Rice

The hospitality industry offers a wide range of exciting career opportunities, from hotel management and event planning to food and beverage services. If you are passionate about creating memorable experiences for guests and enjoy working in dynamic environments, a career in hospitality might be the perfect fit for you. Here’s a comprehensive guide to help you begin a successful career in the hospitality industry.

1. Understanding the Hospitality Industry

The hospitality industry is diverse and includes sectors such as hotels, restaurants, event planning, travel, and tourism. Understanding the various facets of the industry will help you identify which area aligns best with your interests and skills. For instance, if you enjoy organizing events and have strong attention to detail, event planning might be your ideal career path. If you are passionate about culinary arts, consider a career in food and beverage management. For example, those interested in leading kitchen operations should familiarize themselves with the job description for a kitchen manager, which includes responsibilities such as overseeing kitchen staff, managing inventory, and ensuring food quality and safety standards.

2. Educational Requirements and Training

While a degree is not always mandatory, having formal education in hospitality management or a related field can significantly enhance your career prospects. Many universities and colleges offer programs in hospitality management, culinary arts, and tourism. These programs provide a solid foundation in business management, marketing, finance, and customer service, which are essential skills in the hospitality industry.

Additionally, consider enrolling in certification programs that offer specialized training in areas such as hotel management, event planning, or restaurant operations. Certifications from recognized institutions can make you stand out to potential employers.

3. Gaining Relevant Experience

Experience is crucial in the hospitality industry. Internships, part-time jobs, and volunteer opportunities are excellent ways to gain practical experience and build your resume. Look for entry-level positions such as front desk clerk, server, or event coordinator assistant. These roles will give you hands-on experience in customer service, teamwork, and problem-solving.

Working in different areas of the industry can also provide valuable insights into how various departments operate. For example, starting in food and beverage services can help you understand the complexities of restaurant management, which can be beneficial if you aspire to become a hotel manager.

4. Developing Essential Skills

The hospitality industry demands a unique set of skills to ensure success. Here are some key skills to focus on:

  • Customer Service: Providing exceptional service is at the heart of the hospitality industry. Develop strong communication skills, empathy, and a proactive approach to resolving guest issues.
  • Teamwork: Hospitality operations rely heavily on teamwork. Learn to collaborate effectively with colleagues and build strong working relationships.
  • Attention to Detail: Whether it’s setting up a banquet hall or checking a guest into a hotel room, attention to detail ensures a seamless guest experience.
  • Adaptability: The hospitality environment is fast-paced and ever-changing. Being adaptable and able to handle unexpected situations calmly is crucial.
  • Multitasking: Managing multiple tasks efficiently is a common requirement in hospitality roles. Practice balancing different responsibilities without compromising on quality.

5. Networking and Professional Associations

Networking plays a significant role in career advancement within the hospitality industry. Join professional associations such as the American Hotel & Lodging Association (AHLA), the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), or local hospitality organizations. These associations offer networking events, conferences, and access to job boards, providing valuable opportunities to connect with industry professionals and potential employers.

Additionally, attend industry events, trade shows, and seminars to stay updated on the latest trends and developments in hospitality. Building a strong professional network can open doors to new job opportunities and career growth.

6. Creating a Strong Resume and Cover Letter

Your resume and cover letter are often the first impression you make on potential employers. Tailor your resume to highlight relevant experience, skills, and achievements. Use action verbs and quantify accomplishments whenever possible, such as “Increased guest satisfaction scores by 15% through implementing a new customer feedback system.”

In your cover letter, express your passion for the hospitality industry and explain why you are a good fit for the specific role and company. Research the company’s values and mission to demonstrate your alignment with their goals.

7. Preparing for Interviews

Interviews in the hospitality industry often focus on customer service skills, problem-solving abilities, and cultural fit. Prepare for common interview questions such as:

  • “How would you handle a difficult guest?”
  • “Describe a time when you went above and beyond for a customer.”
  • “How do you prioritize tasks during a busy shift?”

Practice your responses to these questions, showcasing your skills and experience. Additionally, demonstrate your knowledge of the company and the specific role you are applying for.

8. Career Growth and Continuing Education

Once you’ve secured a position in the hospitality industry, focus on continuous improvement and professional development. Seek feedback from supervisors, take advantage of training opportunities, and consider pursuing advanced certifications or degrees.

Set career goals and work towards them systematically. For example, if you aspire to become a hotel manager, identify the skills and experience needed for that role and create a plan to acquire them. This might include gaining experience in different departments, taking leadership courses, or obtaining a master’s degree in hospitality management.

9. Staying Passionate and Resilient

A career in hospitality can be demanding, with long hours and high-pressure situations. Maintaining a positive attitude and staying passionate about your work is essential. Find ways to balance work and personal life to avoid burnout. Remember the reasons you chose a career in hospitality and focus on the rewarding aspects, such as creating memorable experiences for guests and working in a dynamic, ever-evolving industry.

Conclusion

Starting a successful career in hospitality requires a combination of education, experience, and a strong skill set. By understanding the industry, gaining relevant experience, developing essential skills, networking, and continuously improving, you can build a rewarding and thriving career in hospitality. Stay passionate, adaptable, and committed to providing exceptional service, and you will find success in this exciting industry.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Photo Gallery: Alexisonfire with Counterparts and Ekkstacy at St. Catharines’ Born and Raised, Montebello Park

Alexisonfire

All photos by Mini’s Memories. You can contact her through Instagram or X.

Alexisonfire
Alexisonfire
Alexisonfire
Alexisonfire
Alexisonfire
Alexisonfire
Alexisonfire
Alexisonfire
Alexisonfire
Alexisonfire
Counterparts
Counterparts
Counterparts
Counterparts
Counterparts
Counterparts
Counterparts
Ekkstacy
Ekkstacy
Ekkstacy
Ekkstacy
Ekkstacy
Counterparts
Alexisonfire

My Next Read: “Why Tammy Wynette Matters” By Steacy Easton

With hits such as “Stand By Your Man” and “Golden Ring,” Tammy Wynette was an icon of American domesticity and femininity. But there were other sides to the first lady of country. Steacy Easton places the complications of Wynette’s music and her biography in sharp-edged relief, exploring how she made her sometimes-tumultuous life into her work, a transformation that was itself art.

Wynette created a persona of high femininity to match the themes she sang about-fawning devotion, redemption in heterosexual romance, the heartbreak of loneliness. Behind the scenes, her life was marked by persistent class anxieties; despite wealth and fame, she kept her beautician’s license. Easton argues that the struggle to meet expectations of southernness, womanhood, and southern womanhood, finds subtle expression in Wynette’s performance of “Apartment No. 9”-and it’s because of these vocal subtleties that it came to be called the saddest song ever written. Wynette similarly took on elements of camp and political critique in her artistry, demonstrating an underappreciated genius. Why Tammy Wynette Matters reveals a musician who doubled back on herself, her façade of earnestness cracked by a melodrama that weaponized femininity and upended feminist expectations, while scoring twenty number-one hits.

據 Omdia 預測,到 2028 年全球音樂銷售額將達到 530 億美元,而中國排名第一

– 根據 Omdia 的新預測,全球音樂銷售額將持續增長,而今年將是連續第十年增長。到預測期結束時,增長年數將與 2000 年代初的年下降總數持平。預計到 2024 年底,全球銷售額將達到 439 億美元,2027 年突破 500 億美元大關,2028 年達到 534 億美元。Omdia 的數據包括消費者在實體和數碼格式及服務上的支出,以及來自廣告、表演權和同步的貿易收入。預計訂閱用戶(包括 Spotify、Apple Music 和 YouTube Music 等平台)將推動大部分增長,從 2023 年的 243 億美元增至今年的 268 億美元,增長達 10.4%。到 2028 年,訂閱收入預計將超過 344 億美元,期間的複合年增長率 (CAGR) 預計為 7.2%。

未來五年,廣告的增長速度將超過實體銷售(複合年增長率為 5.7% 對 2%),但實體銷售仍將是唱片音樂的第二大收入來源。儘管預計未來五年仍將保持增長,但年增長率將放緩,到 2028 年僅增長 0.2%,屆時實物銷售額將達到 73 億美元。音樂和影片廣告的總和,將從 2023 年的 49 億美元增至今年的 53 億美元,增長 8.1%,到 2028 年將達到 65 億美元。

Omdia 預計中國在未來五年的全球排名將會上升,因為與歐洲兩大市場,即英國和德國相比,中國的複合年增長率要高得多。預計到 2026 年,中國將超越德國,2027 年將超越英國。儘管到 2028 年底,日本將繼續保持亞洲的領導者和全球第二大錄音樂市場,但預計將在 2029 年早期被中國超越。Omdia 預測,今年中國的銷售額將超過 20 億美元,增長 22.1%,從 2023 年的 19.7 億美元增至 24 億美元。預計 2026 年和 2028 年的銷售額將分別達到 30 億美元和 40 億美元。

「看到 Omdia 的最新數據,音樂公司應該感到振奮,」Omdia 高級首席分析師 Simon Dyson 表示:「到 2028 年底,全球零售額將連續 14 年增長。每年都將創下新紀錄,以前盜版現象猖獗的國家,如今都為唱片音樂收入作出貢獻。中國是值得關注的市場,因為中國的銷售額有望在短短五年內增加一倍以上。」Dyson 補充道。

Omdia Forecasts Global Music Sales Will Reach $53 BILLION By 2028 With China Ascending The Rankings

 New forecasts from Omdia predict a continuous rise in global retail-music sales, with growth this year marking the tenth consecutive annual increase. By the end of the forecast period, the number of years of growth will equal the total of annual declines seen in the early 2000s. Global sales are expected to reach $43.9bn by the end of 2024, surpass the $50bn mark in 2027, and reach $53.4bn by 2028. Omdia’s figures include consumer spending on physical and digital formats and services as well as trade revenue from advertising, performance rights, and synchronization. Subscriptions, including platforms like Spotify, Apple Music, and YouTube Music are projected to drive much of this growth increasing 10.4% this year, to $26.8bn from $24.3bn in 2023. Subscription revenue is expected to exceed $34.4bn by 2028 with a forecasted CAGR of 7.2% over the period.

Advertising is set to grow faster than physical sales over the next five years (5.7% CAGR versus 2%), but physical sales will remain the second biggest recorded-music revenue source. Although growth is forecast for the next five years, the rate of annual rises will slow, to just 0.2% in 2028 when physical sales will be worth $7.3bn. Combined audio and video advertising will rise 8.1% this year to $5.3bn from $4.9bn in 2023, reaching $6.5bn by 2028.

Omdia is expecting China’s ascent in the global rankings over the next five years driven by a significantly higher CAGR compared to Europe’s two leading markets: the UK and GermanyChina is expected to surpass Germany by 2026 and the UK by 2027. Although Japan will remain Asia’s leader and the world’s second largest recorded-music market by the end of 2028, it is projected to be overtaken by China, as early as 2029. Omdia forecasts that China’s retail sales will go beyond $2bn this year, increasing by 22.1%, to $2.4bn from $1.97bn in 2023. Sales are expected to reach $3bn in 2026 and $4bn in 2028.

“Music companies should be buoyed with the latest figures from Omdia numbers” according to Simon Dyson, Senior Principal Analyst at Omdia. “Global retail sales will have risen for 14 consecutive years by the end of 2028. Each year will mark a new record with previously piracy-affected countries now contributing to recorded-music revenue. China is the one to watch as sales in the country are expected to more than double in just five years,” Dyson added.

The 35th Golden Melody Awards Ceremony

No Party for Cao Dong / photo: TTV

The 35th Golden Melody Awards Ceremony concluded successfully recently. As the most important pop music award in the Mandarin speaking world, this year’s Golden Melody Awards received 24,071 entries. After discussions by the jury, “No Party for Cao Dong” won Best Band, Album of the Year, and Best Mandarin Album. Taiwanese rapper MC HotDog won Best Mandarin Male Singer, and the Best Mandarin Female Singer award went to Shi Shi Sun. Taiwan Television Enterprise is the executive organizer of The 35th Golden Melody Awards Ceremony.

In 2017, No Party for Cao Dong won three major awards at the 28th Golden Melody Awards with their song “Simon Says,” including Best Band, Best New Artist, and Song of the Year. Seven years later, No Party for Cao Dong won the 35th Golden Melody Awards for Best Band, Album of the Year, and Best Mandarin Album with their album “The Clod.” Their manager, accepting the award on stage, said, “It’s been seven years since our last album. This album captures the most genuine aspects of that time. We are still striving to return to the path of pure creation. We don’t know what the future holds, but we will keep trying. It’s a great honor and very fortunate to receive this recognition among so many works. Thank you to everyone who has heard our voice. Thank you.”

Taiwanese rapper MC HotDog previously won the Best Mandarin Album award at the 18th Golden Melody Awards with “Wake Up.” This time, he won his first Best Mandarin Male Singer and Best Lyricist awards. During his acceptance speech, MC HotDog joyfully and humorously said, “Today is my daughter’s birthday. Happy birthday to you. I told her that if I didn’t win, I would be home by eleven. But today, daddy is going to drink until morning. Bye-bye!”

In 2019, Shi Shi Sun was nominated for Best Mandarin Female Singer at the 30th Golden Melody Awards with her album “Shi’s Journey.” Five years later, she won the Best Mandarin Female Singer award with her album “Boomerang.” She said, “It’s been ten years since my debut, so this award means a lot to me. Through the album ‘Boomerang,’ I wanted to share an interesting realization: in our lives, we constantly throw out boomerangs, which come back to us in various forms and times. So, I hope we can put more good things into our lives because they might come back to hurt us, help us, or reward us. Thanks to the production team of this album.”

The 35th Golden Melody Awards Ceremony had nearly 2.75 million total views on YouTube’s official platform; LINE’s three main content platforms had nearly 5 million total live views, totaling approximately 7.75 million new media views. Adding television viewership, the global audience exceeded ten million. As of July 1, the official GMA Facebook and Instagram reached over 6.75 million times, and the topic on WEIBO reached 250 million, with the topic of No Party for Cao Dong winning “Best Band” reaching 15 million times!

The 2024 Golden Melody Festival Concludes Successfully Musicians Gather to Explore International Music Trends

The 2024 Golden Melody Festival invites global musicians and industry professionals to Taiwan / photo: TTV

The 2024 Golden Melody Festival concluded successfully recently, bringing together music industry professionals from around the world in Taipei to explore music business opportunities with Taiwanese pop singers and industry personnel. 21 local Taiwanese singers gave their all in performances, showcasing the diverse facets of Taiwanese pop music and introducing spectacular performances to international music professionals, with hopes of fostering exchange and cooperation opportunities. Taiwan Television Enterprise is the executive organizer of The 2024 Golden Melody Festival.

As Asia’s most important B2B business platform, the Golden Melody Festival annually invites music experts, festival curators, and promoters from around the world to Taiwan to seek business opportunities. In addition to planning music-themed explorations of international music trends, industry professionals can find suitable business partners through matchmaking meetings. This year’s festival invited representatives from European, American, and Asian music festivals, labels, and music organizations to Taiwan.

The “Conference” has invited key figures from the international music industry, including Yohei YASHIRO and Shuya YAMAMOTO, both integral to Japan’s YOASOBI project. They discussed the innovative integration of anime with music, demonstrating how this fusion helps propel Japanese pop music onto the international stage. Additionally, Masaharu YAMANOUCHI, a senior producer at the animation company responsible for “Demon Slayer” and “Sword Art Online,” detailed the exciting journey of nurturing LiSA, known as the “Queen of Anime Theme Songs,” from a music producer’s perspective. Sarah DESHITA, founder of Indonesia’s We The Fest, and Yuthana (Ted) BOONORM, founder of Thailand Big Mountain Music Festival, shared insights on how Southeast Asian artists overcome language barriers to find opportunities in the international music market. Award-winning music supervisor Andrea von FOERSTER revealed the intricacies behind her role in film and television productions. More than that, Grammy-nominated singer-songwriter Ant CLEMONS discussed his experiences in dynamic songwriting from a global perspective. Finally, Danny JY LEE, Creative Director at Korea’s Music Maven X, exposed secrets of K-pop A&R and share his practical work experiences.

This year’s Golden Melody Festival kicks off with five consecutive nights of live performances. The SHOWCASE features an impressive lineup of nine domestic singers and bands, including A_Root, Cicada, Haezee, Kivi, LÜCY, Mandark, Lilium, The Wanted, and The Crane. ThE diverse mix of musical styles promises a rich auditory and visual feast for attendees.

The GMA Heat showcases the seven nominees for this year’s Best New Artist award, including Jocelyn 9.4.0, Makav, ADEN Wang, Vash Hsu, Hogan T., Rhydian Vaughan, and Tēnn Pîng. These talented artists present their unique styles ahead of the 35th Golden Melody Awards ceremony. Additionally, the event spotlights some of the Mandarin music scene’s rising stars, such as JOYCE, JUD, U:NUS, Lu Yun, and Aquaman. The Golden Melody Festival offers these performers a platform to exhibit their musical artistry, serving as a bridge for both domestic and international music buyers and curators to discover and engage with emerging talents. Music enthusiasts are warmly invited to come and experience these enthralling performances.

This year, the GMA has partnered with notable events such as South Korea’s Busan International Rock Festival, Thailand’s Monster Music Festival, and Japan’s One Music Camp. These partnerships aim to foster two-way cultural and musical exchanges. This approach not only brings a rich diversity of international music to Taiwan but also helps local musicians make their mark on the global stage.

Electric Guitar Market size is set to grow by USD 1.45 billion from 2024-2028

The global electric guitar market size is estimated to grow by USD 1.45 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 10.43% during the forecast period. Growing demand for music-related leisure activities is driving market growth, with a trend towards growing online retailing. However, increasing adoption of virtual musical instruments and music production software poses a challenge. Key market players include CorTek Corp., Dean Guitars, Farida, Fender Musical Instruments Corp., Fernandes Co. Ltd., Fujigen Inc., Gibson Brands Inc., Heritage Guitar Inc., HOSHINO GAKKI Co. Ltd., JAM Industries USA LLC, Karl Hofner GmbH and Co. KG, Paul Reed Smith Guitars, Peavey Electronics Corp., Rickenbacker International Corp., Samson Technologies Corp., Schecter Guitar Research Inc., Taylor Listug Inc., The ESP Guitar Co., Tokai Gakki Co.Ltd., and Yamaha Corp..

The global electric guitar market has experienced notable growth due to the expansion of online retailing. This trend is driven by increased product visibility, cost savings on inventory management, and wider customer reach. Online retailing’s share in the market may be small, but it is projected to grow faster than traditional retailing. Factors such as Internet penetration, mobile device usage, and consumer awareness are fueling this growth. Online retailers like Amazon offer secure transactions, multiple payment options, easy returns, and efficient customer service, making it convenient for consumers to purchase electric guitars from anywhere in the world with doorstep delivery.

The musical instruments market, specifically the electric guitar sector, has seen significant growth in recent years. Live concerts, music education, and online music platforms have driven demand for electric guitars. Musicians and hobbyists seek high-quality sound and versatility in their instruments. Companies focus on producing innovative designs, improved technology, and customizable features to cater to this market. Solid body and semi-hollow electric guitars are popular choices due to their durability and sound quality. Digital technology has also influenced the market, with the introduction of modeled amplifier tones and virtual effects. The online music marketplace has made it easier for musicians to access and purchase electric guitars from various brands and manufacturers. Overall, the electric guitar market is thriving, with a strong focus on delivering superior sound and functionality to musicians and enthusiasts alike.

The electric guitar market faces significant challenges due to the increasing popularity of virtual musical instruments and music production software. Developed economies, including the US and Germany, have seen a rise in the adoption of these digital tools. Music production software offers mobility and convenience, enabling composers to record music anytime, anywhere. Laptop manufacturers, such as Apple Inc, support popular software like GarageBand, expanding its accessibility. The proliferation of mobile devices and high-speed Internet connectivity further fuels this trend, posing a major challenge for the electric guitar market.

The electric guitar market faces several challenges. One major challenge is the increasing competition from other musical instruments and digital alternatives. Another challenge is the changing preferences of consumers, who now seek innovative features and designs. Older models of electric guitars may not meet these demands. Additionally, the cost of production and import duties can impact profitability. Furthermore, the market is fragmented with numerous players, making it difficult for new entrants to gain a foothold. Lastly, the global economic situation and consumer spending patterns can significantly affect sales. To stay competitive, companies must focus on product innovation, cost efficiency, and effective marketing strategies.

The electric guitar market experiences consistent growth due to its popularity among musicians and music enthusiasts. Companies manufacture and sell various models, catering to different skill levels and preferences. Retailers distribute these guitars through both physical stores and online platforms, ensuring accessibility for customers worldwide. The industry’s success relies on continuous innovation, providing high-quality instruments and affordable prices.

The electric guitar market caters to the adolescent population’s growing interest in music, particularly genres like metal and rock. With the rise of internet penetration, online retail platforms have become a popular avenue for purchasing musical instruments, including electric guitars. School curricula and music education programs increasingly incorporate music instruction, enabling students to learn and experiment with various musical instruments, including the electric guitar. Live concerts and music festivals continue to be a significant source of inspiration for aspiring musicians. The popularity of these genres has led to an increase in demand for electric guitars. Leisure activities such as video conferencing, instant messaging, and file sharing have also facilitated the growth of online performances, providing a platform for musicians to showcase their skills and reach wider audiences. Cloud technology and online performances have further expanded the market for electric guitars, allowing musicians to collaborate and create music from anywhere in the world. The electric guitar market is poised for continued growth as music remains a universal language that transcends borders and generations.

The Electric Guitar Market encompasses a wide range of instruments, each offering unique features and sounds. Live concerts and music programs frequently utilize electric guitars due to their versatility and powerful tones. Musicians often choose from various types, including solid body and semi-hollow models, based on their preferred genre and playing style. Solid bodies provide a bright and clear sound, while semi-hollow guitars offer a warmer and more resonant tone. Musicians also consider factors like pickups, bridges, and controls when selecting an electric guitar. Accessories such as amplifiers, cables, and effects pedals further enhance the playing experience. The market for electric guitars continues to grow, driven by the increasing popularity of music and the continuous innovation in guitar technology.

Skullcandy Launches All-New Active Collection

Skullcandy announced an all-new Active Collection featuring three new purpose-built “active” true wireless products for the most active and adventurous consumers, including Push Play Active, Push ANC Active and Sesh ANC Active. The new earbuds are designed with different features at different price points to meet users where they’re at. Ranging from $59.99 to $99.99 MSRP, the Active Collection will begin selling July 2 on Skullcandy.com and at select retailers.

Push ANC Active is a zero-compromise earbud with every active feature, including ultra secure, low-profile ear hangers, fully-waterproof construction, adjustable Stay-Aware Mode and 4-Mic Active Noise Canceling. Sesh ANC Active features all-day battery, adjustable 4-Mic Active Noise Canceling, fully-waterproof construction and a specially designed in-ear Fit Grip that keeps it comfortably in place. Push Play Active is built for any weather, condition or activity, shrugging off sweat, water, and even dust and dirt, with an unrelenting 34 hours of play time. Secure, low-profile ear hangers keep your earbuds comfortably in place at the gym, on the trail or upside down in mid-air.

Tech specs tied to each Active Collection product include:

Skullcandy Push ANC Active True Wireless Earbuds – $99.99 MSRP

  • Up to 37 Hours Battery Life with ANC ON– 7 hours in the earbuds, 30 hours in the charging case
  • Up to 58 Hours Battery Life with ANC OFF– 12 hours in the earbuds, 46 hours in the charging case
  • Rapid Charge – A quick 10 minute charge gives you 2 hours of playtime
  • Adjustable 4-Mic Active Noise Canceling – Actively monitors the surrounding environment to filter out external noise, maintaining crisp audio quality
  • Adjustable Stay-Aware Mode – Make necessary audio adjustments to stay alert and hear surroundings
  • IP67 Sweat and Waterproof – Worry-free durability for any adventure
  • Wireless Charging – The charging case can charge wirelessly for convenient refueling
  • Personal Sound – Tune your audio experience to your unique hearing ability by taking a real-time audio test to create a Personal Sound Profile for optimized audio levels
  • Skullcandy App Compatibility – Enables users to dial in their audio experience, including button customization and custom equalizer levels
  • Multipoint Pairing – Seamlessly pair to multiple devices at once, regardless of platform or manufacturer
  • Sidetone – Counteract occlusion, allowing users to hear their own voice more naturally

Skullcandy Sesh ANC Active True Wireless Earbuds – $89.99 MSRP

  • Up to 28 Hours Battery Life with ANC ON– 7 hours in the earbuds, 21 hours in the charging case
  • Up to 48 Hours Battery Life with ANC OFF– 12 hours in the earbuds, 36 hours in the charging case
  • Rapid Charge – A quick 10 minute charge gives you 2 hours of playtime
  • Adjustable 4-Mic Active Noise Canceling – Actively monitors the surrounding environment to filter out external noise, maintaining a crisp audio quality
  • Adjustable Stay-Aware Mode – Make necessary audio adjustments to stay alert and hear surroundings
  • IP67 Sweat and Waterproof – Worry-free durability for any adventure
  • Personal Sound – Tune your audio experience to your unique hearing ability by taking a real-time audio test to create a Personal Sound Profile for optimized audio levels
  • Skullcandy App Compatibility – Enables users to dial in their audio experience, including button customization and custom equalizer levels
  • Multipoint Pairing – Seamlessly pair to multiple devices at once, regardless of platform or manufacturer
  • Sidetone – Counteract occlusion, allowing users to hear their own voice more naturally

Skullcandy Push Play Active True Wireless Earbuds – $59.99 MSRP

  • Up to 34 Hours Battery Life – 10 hours in the earbuds, 24 hours in the charging case
  • Rapid Charge – A quick 10 minute charge gives you 2 hours of playtime
  • IP55 Sweat and Water Resistance – Go on any adventure without missing a beat
  • Adjustable Stay-Aware Mode – Make necessary audio adjustments to stay alert and hear surroundings
  • Multipoint Pairing – Seamlessly pair to multiple devices at once, regardless of platform or manufacturer
  • Clear Voice Smart Mic – Experience a reduction in background noise to ensure calls are crystal clear
  • Preset & Custom EQ Modes – Choose one of the preset EQ modes or create your own custom 5-band EQ
  • Sidetone – Counteract occlusion, allowing users to hear their own voice more naturally

The Tom Petty Estate Signs Worldwide Deal With Warner Chappell Music

The estate of Tom Petty and Warner Chappell Music  today announced the signing of a new worldwide administration deal for the late rock icon’s storied music catalog. The milestone agreement includes the vast majority of songs written by Petty throughout his lifetime, including enduring hits such as “Wildlflowers,” “Free Fallin’,” “Learning to Fly,” “Refugee,” “Here Comes My Girl,” “I Won’t Back Down,” “The Waiting,” “Don’t Come Around Here No More,” “Mary Jane’s Last Dance,” “Runnin’ Down A Dream,” and dozens more. The pact encompasses Petty’s work with the Heartbreakers and as a solo artist.

Over his 40-year career, Tom Petty became one of the biggest cultural icons in the world. In addition to the 13 studio albums he made with the Heartbreakers, Petty recorded three solo albums, including the acclaimed Full Moon Fever and Wildflowers. Petty was also a member of the supergroup, Traveling Wilburys, and in the pre-Heartbreakers band, Mudcrutch.

Hailed as one of the greatest rock artists of all time, Petty’s list of achievements include: Songwriters Hall of Fame inductee, Rock & Roll Hall of Fame inductee, multiple Grammy Award winner, over 85 million records sold, performing to over 140 million fans worldwide, and Super Bowl halftime performer. Tom Petty passed away in 2017 shortly after completing his 40th anniversary tour, but his music continues to reach fans, both new and old, around the world today.

Most recently, some of Petty’s closest friends and collaborators came together to lovingly curate Petty Country: A Country Music Celebration of Tom Petty via Big Machine Records in partnership with the Tom Petty Estate.