Change is constant – not a bad thing – at an ever-accelerating pace. Consider Public Relations, for example: the way things were have changed and there is a need to be at the forefront of technological advancements, social media activities and consumption. When it comes to PR and ‘names in the news’ regarding the music and entertainment industry, one name comes up as a true authority, time after time.
Eric Alper. Yes…That Eric Alper.
This is for one very good reason – he’s living a life-long passion by promoting the music industry for one reason – he loves it. The love that Eric has for music is in his blood. His grandfather, Al, opened the doors of the iconic Grossman’s Tavern, Toronto’s first licensed blues bar, in 1943. It is hailed as the city’s longest-running live music venue. As a young boy Eric understood that the love of live music and the essential socializing that goes with it, is universal. It became an obsession of his own, furthered along by working in record stores, fostering a deep, boundary-free love affair with all genres of music. Self-described as a “fan first”, Eric’s observation that people live to consume music was further cemented by attending countless live shows. Here was one young music junkie who realized he had build his career connecting people to the joy of music in all its forms.
For the past 25+ years, Eric Alper has been at the forefront of the Canadian entertainment industry – making the Public in Public Relations his business. His enthusiasm, encyclopedic knowledge of the past and present have made him the go-to for music in Canada. He is also host of one of the top-rated SiriusXM shows “ThatEricAlper”. With over one million followers, friends and connections across his social media platforms, it’s clear to understand why he has been named a “must follow” by Billboard, Paste and National Post among others.
He has been a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 155 JUNO Award nominated-albums (and 14 in 2023), including 43 JUNO Award, 58 Canadian Folk Music Award, and 126 Maple Blues Award-winning albums, and is also truly honoured to work with some of the biggest and most important artists of our time.
Eric quite naturally gravitated towards the “relations” part of Public Relations. He has built his career upon the quality of the relationships that he has nurtured over the years – creating them, cultivating and maintaining them, growing each of them – and keeping them. Eric knows how to promote his artists, because behind every good PR person is the fact that he works with his clients on a continuous basis, deepening the relationship with each and every show, release and project. Artists are storytellers and Eric tells their stories. He does this with the skills of a seasoned PR storyteller, powered by his unbridled enthusiasm for music and the relationship that he holds with each artist. That’s where the magic comes in. Anybody can work with somebody once. That Eric Alper knows what he’s doing and has the client roster to prove it.
Past and present clients include Ringo Starr, Jerry Lee Lewis, Ray Charles, Barry Manilow, Bob Geldof, Pete Seeger, Jerry Garcia, Monty Python, Randy Bachman, Nickelback, Sinead O’Connor, Steve Miller, The Smashing Pumpkins, Little Big Town, Black Label Society, Natalie MacMaster, DJ Khaled, Carole King, Jimmy Webb, Harmonium, Billy Ray Cyrus, Curt Smith, Rita MacNeil, Dr. John, Dwight Yoakam, Fred Eaglesmith, Joey Alexander, Ani DiFranco, Harry Shearer, Dan Zanes, Opeth, Cradle Of Filth, Jordan Knight, Chickenfoot, Bush, Duran Duran, Jeff Dunham, A-Trak, Judy Collins, Ashanti, Supersuckers, Joan Baez, Slash, Andy Kim, Robert Palmer, Rival Sons, Denise Donlon, Cécile McLorin Salvant, Alex Chilton, The Drifters, Colin James, Kathy Valentine, Buffy Sainte-Marie, Pussy Riot, Steve Gorman (Black Crowes), Lori Cullen, Murray McLauchlan, MonkeyJunk, Lee Aaron, Jane Bunnett, Jason Blaine, Dan Talevski, Gloryhound, Steve Vai, Big Sugar, Jesse Winchester, Liona Boyd, Sweet Honey In The Rock, Joan Armatrading, Wanda Jackson, Amy Ray, Jake Clemons, Kevin McDonald, Matt Andersen, John Prine, Jesse Cook, Of Montreal, Kris Kristofferson, Eva Avila, Snoop Dogg, Robert Munsch, Bilal, J. Dilla, Allman Brothers, Ben E. King, Fred Penner, Sue Foley, Kenny Shields and Streetheart, Sesame Street, Xzibit, The Wiggles, Bill Wyman, Sass Jordan, Midge Ure, Sasha & Digweed, Jimmy Rankin, Light Of Day Canada, Speech from Arrested Development, Paul Reddick, Alpha Blondy, Unearth, Kiran Ahluwalia, Public Enemy, Joe Budden, Mobb Deep, Sly and Robbie, Taking Back Sunday, Ziggy Marley, Underworld, The Wild, Quasimoto, Barney Bentall, Yesterdays New Quintet, Mayer Hawthorne, Lunch At Allen’s, Kensington Market Jazz Festival, The Cadillac Lounge in Toronto, Crystal Shawanda, The Mission UK, Cracker, Daniel O’Donnell, Madvillain, Frank Black, BadBadNotGood, Diana Panton, KRS-One, Aloe Blacc, Pete Rock, 54-40, Bonnie Bramlett, Janis Ian, 98 Degrees, Sundy Best, Emilie-Claire Barlow, Paul Oakenfold, Jake Miller, Solomon Burke, Devin Townsend, J Rocc, The Black Angels, Megadeth, Carl Cox, DJ Dan, Barbara Cook, David Archuleta, Downchild Blues Band, John Zorn, Leeroy Stagger, Ghostface Killah, DJ Drama, Slaughterhouse, Shooter Jennings, Everclear, Cormega, Andre Rieu, Dearly Beloved, Carole Pope, The Standstills, Diemonds, Secret Broadcast, Die Mannequin, Steve Earle, Dillinger Escape Plan, Raekwon, Matt Dusk, High On Fire, Slum Village, Christina Martin, Indian City, Autorickshaw, Bif Naked, Carl Dixon, Ori Dagan, The Smithereens, Carol Welsman, Bruce Cockburn, Hatebreed, Streetlight Manifesto, The Mahones, The Game, Thursday, Eric Bibb, Mick Fleetwood, The Prodigy, Third World, Duke Robillard, Heather Bambrick, Michael Kaeshammer, Jay Douglas, Max Parker, Myles Goodwyn, The Spoons, Madlib, Dio, Deborah Cox, Honeymoon Suite, Ian Anderson, Kim Mitchell, Pop Evil, In Flames, Amy Helm, Barbra Lica, Polina Grace, Maestro Fresh Wes, Katharine McPhee, Lorraine Segato, Tom Wilson, Ministry, Miss Emily, Georgia Anne Muldrow, Ray J, RJD2, Jurassic 5, DJ Z-Trip, Alchemist, The Kings, Chali 2NA, Steven Van Zandt, Gino Vannelli, The Boxer Rebellion, The Irish Rovers, King Crimson, Jean-Michel Jarre, Michel Petrucciani, Steve Hackett, Mastodon, All Time Low, Madness, The Cult, Jim Jones, Tom Russell, The Guess Who, Turbonegro, Charlatans UK, Master P, Asking Alexandra, The Trews, Los Lobos, Steve Forbert, Jesus Jones, Howard Tate, Electronic, Freddy Cole, Stereolab, Tim Booth, The Nylons, Christine McVie, RZA, The English Beat, Porcupine Tree, MF Doom and hundreds more.
From basic strategies to major campaigns; from bio construction to news launches; from press conferences to all-out social media blitzes – Eric Alper is a true veteran who applies all the advantages of his seasoned professional experience to his clients on a daily basis. Otherwise, you’ll find him – literally – out there where the music is. Because that’s where he loves to be.
Eric Alper PR will work with you on:
*Canadian traditional print and online press campaign for the latest single and/or EP /Album
*TV and radio appearances in markets where applicable including media and industry tours
*Canadian Tour Publicity for target/ region-specific outreach as well as nationally broadcasted media placements
*Online Publicity for editorial, reviews, product features and promotions/giveaways
*PR campaigns for all formats of radio in Canada, including interviews and promotions/giveaways
*Focus on campus radio shows; music-based media outlets, and online blogs geared towards music and lifestyle
* Will add the rest of the world’s media outlets to the press release blast in the applicable genre (over 12,500 media personnel)
Public and Media Relations
Eric Alper PR will contact all music/entertainment writers and editors at the dailies, weeklies and monthlies print outlets, including 1600 music/entertainment lifestyle blogs, podcasts and influencers in Canada. PR campaign will be based on placing album reviews, press releases, feature interviews, photos, etc. in press outlets. He will also pitch interviews and performances on area television and radio, and area-based TV and applicable radio stations, including CBC, Stingray, SiriusXM, and other non-commercial, BDS/Mediabase stations who mostly rely on a single if a radio tracker has not been selected.
Eric will also assist with:
- Assists with media with interviews for online concerts and live shows for you, related to artist performance
- Updated information on industry events, deadlines for awards and grants and social media opportunities with brands
- Manages contact database and targeted media lists for various artist activities
- Responsible for routing and answering incoming inquiries from press via phone and artist email media inbox
- Select relevant multimedia assets (audio, photo, video) and distributes for inclusion with reviews and features and on Eric’s own distribution channels
- Tracking ongoing and in-process press coverage across all media outlets
- Collects and distributes media coverage for you; monitors and distributes breaking news coverage
Spotify Playlist Promotion:
Eric Alper PR is excited to offer Spotify promotion and playlisting approach that keeps long-term streaming growth and algorithmic cohesion as its primary focus. This means that he only uses real human manual pitching to outlets curated by people who want to hear your genre of music, and to outlets that would be programming your song in lists with similar independent artists and marketing those lists to audiences who would be looking for music like it.
He works to use the digital streaming service algorithms to help put your music in spaces where listeners would expect to hear it, resulting in a lower skip rate. He uses his almost-decade experience third party playlists as a way to teach discovery algorithms that your song should be suggested to more listeners who like similar artists. It is our experience that as a result of this, there will be a longer period of growth on your track and a higher chance of it reaching people who will become real fans.
It is his mission to make the data that independent artists have access to on their streaming platforms as usable as possible, reflecting real growth from reaching actual people as opposed to inflated fake numbers. While the digital marketing landscape is constantly shifting and changing, he is adapting to chase the same goal of bringing your music to the people who will love it.
Experienced in rock to pop to metal to children’s to blues to jazz to folk and everything in between.
For a list of clients, click here.
Contact:
Eric Alper
Eric@ThatEricAlper.com
647-971-ERIC (3742)
